This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates cor...This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates corporate culture in the order of the development of Airbnb.Then,using the BCG matrix and customer profile,it outlines how the market is divided and who target populations are.It also describes how to identify and approach stakeholders and considers the use of quantitative data collection methods to position key stakeholders.Besides,it provides different ways of communication to different stakeholders.Nevertheless,some ineffective communications still exist.For them,some recommendations are discussed and concluded.展开更多
文摘This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates corporate culture in the order of the development of Airbnb.Then,using the BCG matrix and customer profile,it outlines how the market is divided and who target populations are.It also describes how to identify and approach stakeholders and considers the use of quantitative data collection methods to position key stakeholders.Besides,it provides different ways of communication to different stakeholders.Nevertheless,some ineffective communications still exist.For them,some recommendations are discussed and concluded.
