Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of acc...Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodation facilities and restaurants through analyzing 502 valid questionnaires. Then measures and suggestions were proposed for tourist enterprises improving online word-of-mouth marketing.展开更多
基金Sponsored by Young Backbone Teachers and Domestic Visiting Scholar Program of Shandong Provincial Institutes of Higher EducationShandong Provincial Program of Soft Sciences(2009RKB439)+1 种基金Shandong Provincial Key Project of Culture and Art(2013101)Sci-tech Development Program of Tai’an Bureau of Science and Technology(20140630-20)
文摘Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodation facilities and restaurants through analyzing 502 valid questionnaires. Then measures and suggestions were proposed for tourist enterprises improving online word-of-mouth marketing.
