Analysis on Farmers’ Straw Marketization Behavior and Its Influence Factors: A Case Study of Hubei Province

Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw marketization behavior. Based on 427 copies of investigation data on farmers,influence mechanism framework of farmers’ straw marketization behavior is constructed,and key factors of farmers’ straw marketization behavior are analyzed. Results show that farmers joining in straw marketization account for 42. 1%; in influence factors of farmers’ straw marketization behavior,cultivated land area,market price level,logistics satisfaction and air quality perception have significantly positive impacts on farmers’ straw marketization behavior,while education degree,agricultural income proportion and traffic convenience have significantly negative impacts on farmers’ straw marketization behavior. Therefore,it needs strengthening propaganda intensity,carrying out reasonable subsidies and support,encouraging and breeding new type of organization,and establishing and improving the price mechanism of straw marketization to perfect straw marketization construction.

Direct Marketing and Consumer Trust in Organic Food Products： Vilnius （Lithuania） Case

The market of organic food products has a continuous upward trend though the growth rate and sale channels in individual countries are rather different. This research aims to identify the key factors that influence consumers＇ choice to buy organic food products in Lithuania focusing on the consumer trust in the quality and the most acceptable marketing channels. In order to get the necessary information, the residents of Vilnius （the capital of Lithuania）, as having the greatest potential for the organic food market in the country, were interviewed. The analysis of collected data was done using the methods of mathematical statistics and comparison of relative frequencies. The results of this research prove the increasing consumers＇ interest in organic food products. The majority of consumers consider these products to be healthier, better-tasting and fresher. Only about a third of the purchasers （usually buying frequently） can see differences between organic and non-organic products, therefore, there is a problem to distinguish organic food from conventional products and, consequently, remains a possibility to cheat the consumer. An additional quality control and direct sales from known and familiar farmers might increase trust in the quality of organic food products. So far, supermarkets are the most important place to buy organic foods, however, the greater consumer confidence in the quality of organic products bought at farmers＇ markets and the acceptance of the majority of purchasers to buy organic food products directly from the farmers suppose the need to develop a direct marketing system.

The Gap Between Early Adopters and Early Majority in the Diffusion of Environmentally Friendly Farming

As an increasing number of people have become interested in healthy and environmentally friendly farm products,the diffusion process of sustainable farming has been widely discussed.However,few studies have empirically investigated the differences between early adopters and early majority in diffusion of environmentally friendly farming.The purpose of this study is to examine the existence of the gap between early adopters and the early majority in the diffusion of environmentally friendly certified farm production by focusing on the case in which a frequent buyers program(FBP)was introduced for locally certified crops in the farmers markets of Japan.Though there were no differences in the characteristics of the two groups,early adopters initiated such production through governmental information provision and expected more profit than the adopters that followed.It was also found that non-economic reasons and information on stable markets for the certified products were crucial for both adopter groups.

Factors Influencing the Channel Choice of Consumers Buying Beef--Taking Yanji City as an Example

[Method]The paper was to understand factors influencing the channel choice of consumers buying beef.[Method]The selection behavior and influencing factors of beef consumption of Yanji urban residents in supermarkets and farmers’market were analyzed by constructing a binary Logistic model.[Result]Education level,monthly household income and household food expenditure to total income were positively correlated with beef purchase in supermarket,while age was negatively correlated with beef purchase in supermarket.[Conclusion]The main reasons that consumers buy beef in supermarket were type of beef,brand and clean environment,and in farmers’market were price,freshness and consumption habit.

Are Farmers Ready for the Stock Market?

Recently, the China Securities Regulatory Commission conducted a survey on rural residents’ demand for investment through securities companies. Items covered by the survey are the depth of the farmers’