Preliminary Exploration on Socialization of Meteorological Services

Socialization of meteorological services is important guarantee of servicing national major development strategy,strategic selection of adapting to national reform,urgent need of meeting the development of related industries,and necessary way of solving public demand on meticulous,targeted and personalized meteorological services. At present,socialization construction of meteorological services in China still has many problems,such as weak service capability of intelligent weather,inadequate and imbalanced urban-rural and regional development,insufficient sharing and opening of meteorological data,and deficient role of social organization. It should vigorously impel socialization of meteorological services by exploring sharing and opening mechanism of basic meteorological data,establishing policy,regulation and standard system adapting to socialization of meteorological services,establishing operation mechanism for socialization of meteorological services of government dominance combining market,enriching content and means of meteorological socialization service.

Accessibility and Fairness of Public Service Facilities from the Perspective of Supply and Demand Coordination: A Case Study of Old Urban Area of Guangzhou City

The accessibility and fairness of public service facilities are important manifestations of the convenience and equality of urban public service resource allocation.Optimizing the layout of urban public service facilities is an inevitable requirement for promoting the construction of people centered cities.This paper takes the old urban area of Guangzhou as the research area,measures the accessibility of multiple types of public service facilities based on an improved two-step floating catchment method,and combines Palma Ratio and location quotient methods to explore the fairness of urban public service facilities from two dimensions:social equity and spatial equity,with supply and demand relationship analysis as the main line.Research has shown that:①there is a significant spatial difference in the accessibility of public service facilities in the old urban areas of Guangzhou,and the comprehensive accessibility is generally higher in the central and southeastern regions of the old urban areas with fewer residential populations;②from the perspective of social equity,the resource allocation of public service facilities in the old urban areas of Guangzhou is in a seriously unfair state(with a fairness index of 2.99),and there are also varying degrees of unfairness within the streets;③from the perspective of spatial equity,the location quotient of public service facilities in the old urban areas of Guangzhou shows a pattern of multil center circles decreasing,indicating a significant spatial mismatch between the accessibility supply side of public service facilities and the demand side of the residential population.The research conclusion will provide scientific basis for optimizing the allocation of urban public service facilities and ensuring the equalization of public services.

Using IQA to Extract Mental Models Concerning Quality Evaluation Factors for Social Networking Services on Smartphones

Although today’s users of mobile phones are afforded increasing control as the popularity and richness of information provided by smartphones increases, how these users make choices and evaluations cannot be explicitly expressed. This study uses an acute observation of designers of technology and aesthetics to conduct a mental-model analysis of smartphones with the purpose of explicitly identifying the differences in the schemas of users. This study also modifies the mental model to evaluate the practicability of the mental model. Hence, this study investigates groups of subjects, comparing freshmen and graduating students froma college of design, and adopts a schematized data collection and analysis approach, Interactive Qualitative Analysis (IQA), to ascertain the relationships between factors and establish a complete user mental model. The study results present 11 primary affinity factors: “Pricing,” “Advertisement,” “User Interface,” “Innovation Functions,” “System Maintenance,” “Privacy,” “Utility Functions,” “Personalization,” “Network Performance,” “Customer Service,” and “Multimedia Contents.” The primary driver in evaluating smartphones is found to be “Pricing” for graduating students and “Privacy” for freshmen. The two groups share the same final effect factor, “Multimedia Contents.” This study has successfully identified differences between the different mental models of the two groups, supporting the method that using IQA to perform a quality evaluation of social networking for smartphones is effective. Consequently, platform developers can understand user demand through a mental model and can design good platform functions to effectively improve users’ experience of smartphones.

Social Marketing:An Advocacy Empirical Analysis of Service Objects of Public Welfare Organizations

The ultimate goal of social marketing is to change the behavior,attitude,concept,and so on of target audiences.For the public welfare organization,the basis of its service project design is the organization's mission and location.The key to achieve the organizational mission is to be able to lock the service objects and respond to the needs of service objects effectively.This research is based on the theoretical framework of social marketing and based on the questionnaire survey and analysis of the advocacy effectiveness and problems of service objects of the 327 public service organizations in China.Using the Delphi method and the entropy method,the 6P model of social marketing for service objects advocacy in the field of domestic public welfare practice is concise,and a new operational mechanism for service objects advocacy of public welfare organizations is proposed to implement the mission and value of public welfare organizations and contribute to the change of service objects.

The factors that affect the participation of social organizations in pension service are analyzed

At present, the aging situation of China＇s population is becoming more and more serious. By the end of 2016, there were 231 million people over the age of 60 in China, accounting for 16.7% of the total population. About 150 million people aged 65 and over make up 10.8 percent of the total population. China is expected to enter the peak period of population aging by 2035. Therefore, the government as a single pension service main body management pattern already can not adapt to our country entered the aging society, mobilize and fostering social organizations to participate in the pension services is to build perfect endowment service system, satisfy people pension service demand model of a kind of indispensable. In view of the development of social organizations has just started in our country, there exist many problems and difficulties, so this article USES the ISM method, for social organizations to participate in research and analyze influence factors of pension services, and then find out the social organization in the process of participation in pension service problems, put forward effective solutions.

Strategic Layout and Typical Practice of Social Administration and Public Service Standardization in China

Promoting social administration and public service standardization vigorously is an important and effective measure to strengthen social administration and public service functions by Chinese government. This article studies the status of social administration and public service standardization in China from national, industrial and provincial (local) levels. And then, this article analyzes the development trend of social administration and public service standardization in China.

The Optimization Path of Research Support Services in University Libraries from the Perspective of Affordance Theory

University libraries,as an integral component of university research capabilities,are tasked with serving education by providing research support to faculty and students.This study adopts an affordance research perspective originating from ecological psychology to explore the optimization path of research support services in libraries in the new media era.Based on the characteristics of university library services,this research analyzes three aspects:production affordance,mobile affordance,and social affordance,and proposes practical recommendations to guide future research service practices of university libraries.

Research on the Socialization of Grassroots Meteorological Services in Agricultural Supply-side Structural Reform

In 2017, the No. 1 Document of the Central Committee proposed that "it is necessary to further promote agricultural supply-side structural reform, accelerate the cultivation of new kinetic energy for agricultural and rural development, and create a new situation in the construction of agricultural modernization". Under the new normal, Zhejiang s agricultural development shows new characteristics and new trends of speed change, structural optimization, and power conversion, and meteorological services for agriculture have stronger demands, higher requirements, and heavier tasks. The socialization of meteorological services is a new type of system arrangement for the provision of meteorological services, and aims to provide high-quality and efficient meteorological service products for the public and promote the equalization of basic meteorological services in urban and rural areas. In this study, through research on the socialization of grassroots meteorological services in a new situation, a new way of the government to provide public weather services is proposed, and a mechanism of the government to purchase public meteorological services is established;social resources and forces are organized and guided to develop the innovation system and mechanism of public weather services, and social resources are fully mobilized to meet the demand for meteorological services in the process of agricultural supply-side structural reform.

Validating the Classification of Smallholder Dairy Farming Systems Based on Herd Genetic Structure and Access to Breeding Services

Smallholder dairy farming in Africa is classified into rural, peri-urban and urban systems. The major classification criterion is demographic. Dairy systems are extensively characterized, but not based on rigorous statistical analyses. We validated this classification based on herd genetic structure and identify determinants of within-system variations, taking Ethiopia as a case study. Discriminant function analysis correctly classified 38% - 50.6% of the 360 sampled farms into the three systems. Multinomial logistic regression analysis showed that rural and peri-urban farmers were 1.26 (P < 0.1) to 1.45 (P < 0.001) times more likely to keep local and low grade crossbreds and fewer high grade crosses (P < 0.05;odds ratio = 2.35) than the urban farmers. In the rural system, proportion of high grade crosses declined and low grades increased over generations, whereas in urban system the reverse was observed. Access to breeding services and land resources significantly determined the adoption of crossbred dairy herd within systems. In conclusion, considering farms within systems as a uniform unit to target development interventions may not be appropriate and thus farm topologies and system specific determinants of farmers’ breeding strategies need to be considered to design and introduce appropriate breeding interventions.

Regional Differences in the Demand for Agricultural Socialized Service

With the gradual deepening of China's agricultural modernization,establishing a sound agricultural socialized service system is of great significance to improving the efficiency of resource use and achieving sustainable agricultural development. On the basis of the micro survey data on China's 12 provinces,we analyze the intensity of demand for agricultural socialized service in different regions as well as the main factors influencing farmers' demand willingness. The results show that there are regional differences in farmers' demand for agricultural socialized service,and among multiple factors affecting the demand willingness of agricultural socialized service,farmers' individual characteristics,household economic characteristics and farmers' social communication behavior have varying degrees of impact on farmers' choice of service.

Inter-organizational cooperation: A rehabilitation project based on cooperation between health care and three social service agencies

Purpose: Cooperation between organizations is an often-suggested remedy for handling unsolved borderland problems. However, actual projects aiming at cooperation are seldom very successful. The purpose here is to highlight obstacles related to cooperation between different organizations based on a case study of a rehabilitation project where health care and several social service organizations (social insurance, social welfare, and the local employment agency) were involved. Data were gathered through participation and interviews. Findings: It seems that efficient cooperation requires an understanding of the participating organizations’ differences in work logic as well as work practices. Furthermore, only certain fairly standardized “normal” problems may be handled through organized cooperation while non-routine exceptional problem requires a more fully integrated work organization. Implications: Obstacles to cooperation are highlighted and ways to improve the possibilities of cooperation between organizations are suggested although such possibilities are generally hampered by differences in work logic.

Design and implementation of user information sharing system using location-based services for social network services

Internet takes a role as a place for communication between people beyond a space simply for the acquisition of information.Recently,social network service(SNS)reflecting human’s basic desire for talking and communicating with others is focused on around the world.And location-based service(LBS)is a service that provides various life conveniences like improving productivity through location information,such as GPS and WiFi.This paper suggests an application combining LBS and SNS based on Android OS.By using smart phone which is personal mobile information equipment,it combines location information with user information and SNS so that the service can be developed.It also maximizes sharing and use of information via twit based on locations of friends.This proposed system is aims for users to show online identity more actively and more conveniently.

Model Farm Services Center Approach: An Implication to Boost Farmer’s Yield

The instant study was conducted to estimate the Model Farm Services Center’s (MFSC) contribution in yield improvement of major crops/vegetables in district Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan, during the year 2014-15. Based on Sekaran sampling technique 306 respondents were selected and were personally interviewed through well prepared and pre-tested interview schedule. To find out the actual performance of yield improvement by Model Farm Services Center along with other repressors, step by step analysis was performed. The results of Wilcoxon Sign Rank Test showed significant improvement in yield of sugarcane, wheat, maize, rice and tomato by Model Farm Services Center. Pearson’s correlation coefficient showed highly significant positive relation of sugarcane and wheat yield difference before and after Model Farm Services Center registration with MFSC. Ordinary Least Square Multiple-Regression Model indicates that MFSC registration duration and landholding significantly define the variation in dependent variables at 1% and 5% level of significance respectively for sugarcane yield. Whereas solely Model Farm Services Center registration duration profoundly highly significantly (P ≤ 0.01) explains the variation in dependent variables in wheat yield.

Study on Agricultural Socialized Service System in Guangdong Province

This paper analyzed the current situation of the construction of agricultural socialized service system in Guangdong Province and summarizes five typical services,namely the public service," company + base + farmer "," company + research institute + base +farmer"," specialized cooperative + farmer",and " government + enterprise + farmer".In view of the existing problems in the construction of agricultural socialized service system in Guangdong Province,it came up with recommendations including making proper top level design,strengthening the construction efforts,actively cultivating service entities,improving the structure of information service system,and establishing and improving rural financial system.

Enhancing the Social and Natural Capital of Canadian Agro-Ecosystems through Incentive-Based “Alternative Land Use Services” (ALUS) Programs: Recurring Themes and Emerging Lessons

Alternative Land Use Services (ALUS) is an incentive-based program established in Canada to pay farmers for their voluntary delivery of ecosystem services (ES). All seven ALUS programs across the country were examined using a standardized case-study approach based on site visits, reading internal documents, attending program meetings, and engaging in semi-structured interviews with program administrators, participating farmers, and advisory board members. Direct content analysis was used to highlight recurrent themes and emerging lessons in relation to the salient particulars of program physical location, administration framework, delivery of ES, and development and receipt by communities. Our three major findings are: 1) Overall, ALUS has been judged by participants to be a very successful program, whose strength is that it is completely voluntary, non-permanent, and readily adaptable to each location’s environmental conditions, economic funding base, and cultural milieu. 2) One serious shortcoming of all ALUS programs is a general lack of quantifiable data on their ability to increase ES. Instead, environmental benefits are either assumed or based on the idea that the areal extent of enrolled land is the sole measure of its environmental worth. 3) It may be that the social impact of ALUS is its greatest success. In this regard, for farmers, it is the process of engaging in land-use decision making and the recognition of their role as environmental stewards that is a bigger motivation for participating in an ALUS program than the modest financial incentives which they receive.

Enhanced Cloud Service Provisioning for Social Networks

In the era of cloud computing and social networks prosperity, new requirements rise up for cloud services that meet social network’s needs. Several cloud service providers deliver social network services for cloud services users. The aim of this paper is to develop a framework to pick the best cloud service providers from group of available providers based on many Quality-of-Service (“QoS”) criteria attributes in order to enhance efficiency, accuracy and service provisioning. This paper also aims to provide a classification for QoS criteria attributes, which is divided into five main attributes and sub-attributes, helping in enhancing ranking process in the provided framework.

Automated Service Search Model for the Social Internet of Things

The social internet of things(SIoT)is one of the emerging paradigms that was proposed to solve the problems of network service discovery,navigability,and service composition.The SIoT aims to socialize the IoT devices and shape the interconnection between them into social interaction just like human beings.In IoT,an object can offer multiple services and different objects can offer the same services with different parameters and interest factors.The proliferation of offered services led to difficulties during service customization and service filtering.This problem is known as service explosion.The selection of suitable service that fits the requirements of applications and objects is a challenging task.To address these issues,we propose an efficient automated query-based service search model based on the local network navigability concept for the SIoT.In the proposed model,objects can use information from their friends or friends of their friends while searching for the desired services,rather than exploring a global network.We employ a centrality metric that computes the degree of importance for each object in the social IoT that helps in selecting neighboring objects with high centrality scores.The distributed nature of our navigation model results in high scalability and short navigation times.We verified the efficacy of our model on a real-world SIoT-related dataset.The experimental results confirm the validity of our model in terms of scalability,navigability,and the desired objects that provide services are determined quickly via the shortest path,which in return improves the service search process in the SIoT.

Study on Construction of Forestry Socialized Service Systems Based on Barnard's Organizational Structure Theory

Construction of forestry socialized service systems is the important content for reform of collective forestry tenure systems.Based on the necessity,possibility and problem of construction of forestry socialized service system,according to Barnard's Organizational Structure theory,the path and countermeasure of forestry socialized service system in China are discussed.

Nursing homes’social responsibility and competitive edge:a cross‐sectional study on elderly choices about care service and price levels in Zhejiang Province,China

Background In the context of China's aging population,meeting consumer demand is an essential way for nursing homes to fulfill social responsibilities and improve competitive advantages.However,since little is known about the elderly's service level and price choices for nursing home care,this study aims to explore the non-disabled elderly's nursing home admission intention,service level,and price choices.Methods A cross-sectional survey of 402 non-disabled respondents was conducted in three different income level cities of Zhejiang Province,in July and August 2018.Multinomial logistic regression and multiple linear regression were used to identify the determinants of admission intention,service level choice,and price choice.Results Education,residence,and number of children were significantly associated with nursing home admission intention.Compared to those with no intention,the elderly with higher income and household wealth were less likely to have conditional intentions,and those living with the family were less likely to have unconditional intentions.Compared to medium-level services,the elderly with higher monthly income(relative risk ratio[RRR]3.07,95%confidence interval[CI]:1.801 to 5.233),household wealth(RRR 5.451,95%CI:2.249 to 13.216),and age(RRR 1.528,95%CI:1.004 to 2.326)were more likely to prefer high-level services,while older adults with higher monthly income(RRR 0.516,95%CI:0.344 to 0.774),and those with pensions(RRR 0.267,95%CI:0.076 to 0.931)were less likely to prefer low-level services.The elderly's price preference increased by 398 CNY as monthly income increased by 1000 CNY,and by 270 CNY as the housing number increased by one.Having pensions increased price preference(468 CNY),whereas having health insurance decreased price preference(–690 CNY).Conclusion The elderly's intention of nursing home admission was primarily affected by sociodemographic factors,while price and service level choices were primarily affected by financial factors.Nursing homes should use the market segmentation method to provide precision nursing home care for different groups of non-disabled elderly.

Trends in Corporate Social Responsibility Among Public Service Media in Europe

Corporate Social Responsibility （CSR） is the voluntary commitment taken over by companies in social, economic, and environmental terms. The aim is to counteract impacts generated by their activity. While the concept is genuinely linked to the private sector, this self-regulated system has been steadily introduced in some European public service media. Indeed, CSR is one of the mechanisms to face the challenges of the sector, both the financial crisis and the lack of trust. Seven public service media from the European Union are reporting--via their websites--on their CSR strategies. Annual reports on their performance are issued by the German ZDF, the Spanish RTVE, the Portuguese RTP, the British BBC, the Irish RTI~, the Finnish YLE, and the Italian RAI. Also, four other corporations--VRT and RTBF from Belgium, FT from France, and DR from Denmark include a section on corporate social responsibility on their annual reports. The aim of this paper is to know which of the trends in CSR are dominant among public service media in Europe, namely economy, environment, and society. The content analysis of corporate reports is the method used for the research.