Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
1. Background With the next century approaching, people are in a variable state of mind. They hope to break away from or surpass the old and indulge in a fantasy about the new. So, the turn of this century is a compli...1. Background With the next century approaching, people are in a variable state of mind. They hope to break away from or surpass the old and indulge in a fantasy about the new. So, the turn of this century is a complicated, and changeable one.展开更多
Twice each year Chinese designers reveal the latest fashion trends. Working together with mills and garment enterprises, riley turn the study and prediction of prevailing styles into the driving force for the fashion ...Twice each year Chinese designers reveal the latest fashion trends. Working together with mills and garment enterprises, riley turn the study and prediction of prevailing styles into the driving force for the fashion industry’s development. Different clothing manufacturers may understand and make use of such trend analysis according to the specific kinds of garments they produce, one of the important elements in today’s garment production.展开更多
With "Lead Casual Fashion Trend to Promote Development Together" as the theme, the 9th China Casual Wear Expo (CHCW 2008) was grandly held at Zhongshan Expo Center
Fashion trends of spring and summer 2000 ※Comfort, Casual & Sporty ※Cherishing the Memory of Past Times ※A Mix of Various Local Cultures ※Architectural Style—Deconstructionism ※The Age of Outer
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
文摘1. Background With the next century approaching, people are in a variable state of mind. They hope to break away from or surpass the old and indulge in a fantasy about the new. So, the turn of this century is a complicated, and changeable one.
文摘Twice each year Chinese designers reveal the latest fashion trends. Working together with mills and garment enterprises, riley turn the study and prediction of prevailing styles into the driving force for the fashion industry’s development. Different clothing manufacturers may understand and make use of such trend analysis according to the specific kinds of garments they produce, one of the important elements in today’s garment production.
文摘With "Lead Casual Fashion Trend to Promote Development Together" as the theme, the 9th China Casual Wear Expo (CHCW 2008) was grandly held at Zhongshan Expo Center
文摘Fashion trends of spring and summer 2000 ※Comfort, Casual & Sporty ※Cherishing the Memory of Past Times ※A Mix of Various Local Cultures ※Architectural Style—Deconstructionism ※The Age of Outer
