Fast fashion is a commercial pattern which provides fashionable clothes at affordable price.This mode needs rapid response supply chain to respond to varying fashion trends.New styles are introduced in every sale peri...Fast fashion is a commercial pattern which provides fashionable clothes at affordable price.This mode needs rapid response supply chain to respond to varying fashion trends.New styles are introduced in every sale period to cover fashion trends.In order to maximize profits,replenishment quantity of each style should be decided in every period.The purchasing and replenishing process over multiple periods based on uncertainty customer demand is modeled,which is formulated by a stochastic choice process.Heterogeneous consumers visit a store in a stochastic sequence and choosing dynamically from the available fashion styles(buy or not buy) according to a utility maximization criterion.The purchase process in a retail shop for multi-period is simulated.An algorithm which combines simulated anneal(SA) with gradient estimation is proposed to find the optimal replenishing strategy from the simulation program.展开更多
In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable ...In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.展开更多
With the Pearson Correlation Coefficient measurement method, this paper studies the correlation between the various elements influencing the financial competitiveness of the fast fashion enterprieses and the long-term...With the Pearson Correlation Coefficient measurement method, this paper studies the correlation between the various elements influencing the financial competitiveness of the fast fashion enterprieses and the long-term financial stability, which shows that the financial resilience has the biggest correlation with the long-term financial stability, which is followed in sequence by financial management capacity, financial resources capacity, financial performance capacity, and financial activity capacity. This is due to the fact that such factors as financial solvency, financial operations, profitability, growth capacity and the ability to generate cash exert effect upon the long-term stability of the financial competitiveness.展开更多
基金The Key Program of National Natural Science Foundation of China(No.61134009)Natural Science Foundation of Shanghai,China(No.16ZR1401200)Fundamental Research Funds for the Central Universities,China(No.2232015D3-24)
文摘Fast fashion is a commercial pattern which provides fashionable clothes at affordable price.This mode needs rapid response supply chain to respond to varying fashion trends.New styles are introduced in every sale period to cover fashion trends.In order to maximize profits,replenishment quantity of each style should be decided in every period.The purchasing and replenishing process over multiple periods based on uncertainty customer demand is modeled,which is formulated by a stochastic choice process.Heterogeneous consumers visit a store in a stochastic sequence and choosing dynamically from the available fashion styles(buy or not buy) according to a utility maximization criterion.The purchase process in a retail shop for multi-period is simulated.An algorithm which combines simulated anneal(SA) with gradient estimation is proposed to find the optimal replenishing strategy from the simulation program.
文摘In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.
文摘With the Pearson Correlation Coefficient measurement method, this paper studies the correlation between the various elements influencing the financial competitiveness of the fast fashion enterprieses and the long-term financial stability, which shows that the financial resilience has the biggest correlation with the long-term financial stability, which is followed in sequence by financial management capacity, financial resources capacity, financial performance capacity, and financial activity capacity. This is due to the fact that such factors as financial solvency, financial operations, profitability, growth capacity and the ability to generate cash exert effect upon the long-term stability of the financial competitiveness.
