The holding of festival activities promotes regional economic development,propagandizes regional traditional culture and builds good regional image.In the context of integration of culture and tourism in China,the hol...The holding of festival activities promotes regional economic development,propagandizes regional traditional culture and builds good regional image.In the context of integration of culture and tourism in China,the holding of festival activities,as one of the effective means for deep integration of culture and tourism,has become a research hotspot.For the problems existing in Chinese festival activities,the origin and status quo of Korean successful cases,cultural excavation,theme building,organization framework,marketing and planning are analyzed in the paper,and the advanced experience in excavating regional culture,improving communication and participation,professional planning,professional talent training and government functions are summarized,in order to provide countermeasures and suggestions for successful festival activities in all parts of China.展开更多
基金The 2019 Humanities and Social Science Project of Shandong Federation of Social Sciences(19-ZC-GO-02)The 2018 Special Project on Traditional Culture and Socio-Economic Development of Key Art Science Projects in Shandong Province(CZ201810116)The 2019 Science and Technology Development Project of Tai’an Science and Technology Bureau(2019ZC244).
文摘The holding of festival activities promotes regional economic development,propagandizes regional traditional culture and builds good regional image.In the context of integration of culture and tourism in China,the holding of festival activities,as one of the effective means for deep integration of culture and tourism,has become a research hotspot.For the problems existing in Chinese festival activities,the origin and status quo of Korean successful cases,cultural excavation,theme building,organization framework,marketing and planning are analyzed in the paper,and the advanced experience in excavating regional culture,improving communication and participation,professional planning,professional talent training and government functions are summarized,in order to provide countermeasures and suggestions for successful festival activities in all parts of China.
