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On Rhetorical Skills in English Newspaper Advertisement
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作者 Du Juan 1 Lu Jun 2 (1 School of Foreign Languages, Lanzhou University, Lanzhou, 730000, China 2 Blue Star Memtec Water Treatment Technology Co., Ltd. Lanzhou, 730060, China) 《兰州大学学报(社会科学版)》 CSSCI 北大核心 2000年第S1期242-249,共8页
Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English adverti... Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English advertisements so as to help us appreciate and master the highlights of English newspaper advertisements. 展开更多
关键词 advertisement features figures of speech styles
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