The breadth and depth of cross-cultural communication in traditional Chinese medicine(TCM)depend on the establishment of behavioral systems,the construction of TCM’s ma-terial image,and the emotional connection with ...The breadth and depth of cross-cultural communication in traditional Chinese medicine(TCM)depend on the establishment of behavioral systems,the construction of TCM’s ma-terial image,and the emotional connection with the general public.Disseminating core Chinese philosophical ideas,such as holism and system theory,along with relevant TCM terminology overseas,requires both top-down institutional frameworks and bottom-up strategies that subtly enhance foreign markets’understanding and acceptance of TCM cul-ture through the promotion of folk activities and folklore.This bottom-up approach helps establish a strong consumer foundation for the TCM cultural industry.Both traditional fes-tival folklore and TCM culture are deeply rooted in the fertile soil of traditional Chinese cul-ture and serve as interpretations of life,health,and disease.By leveraging traditional festival folklore to expand and structure the TCM cultural industry chain,exploring TCM’sunique resources,developing diverse communication media,and fostering cross-cultural commu-nication and integration,the global dissemination of TCM can achieve greater breadth and depth.展开更多
文摘The breadth and depth of cross-cultural communication in traditional Chinese medicine(TCM)depend on the establishment of behavioral systems,the construction of TCM’s ma-terial image,and the emotional connection with the general public.Disseminating core Chinese philosophical ideas,such as holism and system theory,along with relevant TCM terminology overseas,requires both top-down institutional frameworks and bottom-up strategies that subtly enhance foreign markets’understanding and acceptance of TCM cul-ture through the promotion of folk activities and folklore.This bottom-up approach helps establish a strong consumer foundation for the TCM cultural industry.Both traditional fes-tival folklore and TCM culture are deeply rooted in the fertile soil of traditional Chinese cul-ture and serve as interpretations of life,health,and disease.By leveraging traditional festival folklore to expand and structure the TCM cultural industry chain,exploring TCM’sunique resources,developing diverse communication media,and fostering cross-cultural commu-nication and integration,the global dissemination of TCM can achieve greater breadth and depth.
