Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 pandemic.This Pandemic has forced many governments across the world to give momentum ...Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 pandemic.This Pandemic has forced many governments across the world to give momentum to OFD services and make their presence among the customers.The Presence of several multinational and national companies in this sector has enhanced the competition and companies are trying to adapt various marketing strategies and exploring the brand experience(BEX)dimension that helps in enhancing the brand equity(BE)of OFDPs.BEXs are critical for building brand loyalty(BL)and making companies profitable.Customers can experience different kinds of brand experiences through feeling,emotions,affection,behavior,and intellect.The present research work is taken up to analyze the factors affecting BEX and its impact on BL and BE of the OFDPs and analyze the mediating role of BL in the relationship between BEX and BE of the OFDPs in the Indian context.A survey of 457 Indian customers was carried out.A questionnaire was used for data collection and a mediation study was used to test hypothesized relationships.Our computational analysis reveals that BEX influences the BL and BE of OFDPs.The study further indicates that BL mediates the relationship between BEX and BE of OFDPs.The effective marketing and relationship management practices will help company to enhance BEX that will enable in enhancing BL and raising BE of their product.It therefore provides a more thorough analysis of BEX constructs and their consequences than previous research.Some of the managerial implication,limitations,and scope of future research are also presented in the study.展开更多
Remote sensing, in particular satellite imagery, has been widely used to map cropland, analyze cropping systems, monitor crop changes, and estimate yield and production. However, although satellite imagery is useful w...Remote sensing, in particular satellite imagery, has been widely used to map cropland, analyze cropping systems, monitor crop changes, and estimate yield and production. However, although satellite imagery is useful within large scale agriculture applications （such as on a national or provincial scale）, it may not supply sufifcient information with adequate resolution, accurate geo-referencing, and specialized biological parameters for use in relation to the rapid developments being made in modern agriculture. Information that is more sophisticated and accurate is required to support reliable decision-making, thereby guaranteeing agricultural sustainability and national food security. To achieve this, strong integration of information is needed from multi-sources, multi-sensors, and multi-scales. In this paper, we propose a new framework of satellite, aerial, and ground-integrated （SAGI） agricultural remote sensing for use in comprehensive agricultural monitoring, modeling, and management. The prototypes of SAGI agriculture remote sensing are ifrst described, followed by a discussion of the key techniques used in joint data processing, image sequence registration and data assimilation. Finally, the possible applications of the SAGI system in supporting national food security are discussed.展开更多
文摘Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 pandemic.This Pandemic has forced many governments across the world to give momentum to OFD services and make their presence among the customers.The Presence of several multinational and national companies in this sector has enhanced the competition and companies are trying to adapt various marketing strategies and exploring the brand experience(BEX)dimension that helps in enhancing the brand equity(BE)of OFDPs.BEXs are critical for building brand loyalty(BL)and making companies profitable.Customers can experience different kinds of brand experiences through feeling,emotions,affection,behavior,and intellect.The present research work is taken up to analyze the factors affecting BEX and its impact on BL and BE of the OFDPs and analyze the mediating role of BL in the relationship between BEX and BE of the OFDPs in the Indian context.A survey of 457 Indian customers was carried out.A questionnaire was used for data collection and a mediation study was used to test hypothesized relationships.Our computational analysis reveals that BEX influences the BL and BE of OFDPs.The study further indicates that BL mediates the relationship between BEX and BE of OFDPs.The effective marketing and relationship management practices will help company to enhance BEX that will enable in enhancing BL and raising BE of their product.It therefore provides a more thorough analysis of BEX constructs and their consequences than previous research.Some of the managerial implication,limitations,and scope of future research are also presented in the study.
基金supported by the Opening Project of the Key Laboratory of Agri-Informatics,Ministry of Agriculture of China(2012004)the National Basic Research Program of China(973 Program,2010CB951500)+2 种基金the Innovation Project of Chinese Academy of Agricultural Sciencesthe National Natural Science Foundation of China(41301365)the National High-Tech R&D Program of China(863 Program,2013AA12A401)
文摘Remote sensing, in particular satellite imagery, has been widely used to map cropland, analyze cropping systems, monitor crop changes, and estimate yield and production. However, although satellite imagery is useful within large scale agriculture applications （such as on a national or provincial scale）, it may not supply sufifcient information with adequate resolution, accurate geo-referencing, and specialized biological parameters for use in relation to the rapid developments being made in modern agriculture. Information that is more sophisticated and accurate is required to support reliable decision-making, thereby guaranteeing agricultural sustainability and national food security. To achieve this, strong integration of information is needed from multi-sources, multi-sensors, and multi-scales. In this paper, we propose a new framework of satellite, aerial, and ground-integrated （SAGI） agricultural remote sensing for use in comprehensive agricultural monitoring, modeling, and management. The prototypes of SAGI agriculture remote sensing are ifrst described, followed by a discussion of the key techniques used in joint data processing, image sequence registration and data assimilation. Finally, the possible applications of the SAGI system in supporting national food security are discussed.
