The Application of Contingent Value Method in Forest Recreational Value Evaluation of Nature Reserve

Through the survey of National Nature Reserve of Tianmu Mountain,based on relevant data of tourists of Tianmu Mountain over the years,the paper had analyzed some problems about the application of contingent value method(CVM) in forest recreational value evaluation.Then,it had evaluated the forest recreational value of National Nature Reserve of Tianmu Mountain in 2007 and obtained evaluation results.Through the statistics of tourists' payment targets,it had calculated the payment value of each function of Tianmu Nature Reserve.The functions were appreciating landscape,exercising,visiting historical sites,photographing,scientific research,picnic and camping,and religion ranking in order from higher to lower value.In terms of nonuse value,existence value was slightly higher than option value and heritage value.It could be known from above research that Tianmu Mountain had great tourism development potential.Finally,it had proposed some suggestions for publicity,project setting and artificial landscape construction.

条件价值法在自然保护区森林游憩价值评估中的应用研究

通过对天目山国家级自然保护区的调查,结合历年来天目山游客相关数据,分析了当前条件价值法在森林游憩价值评估应用中存在的一些不合理的地方。最后应用条件价值法评估了2007年天目山国家级自然保护区的森林游憩价值,得出评估结果。通过对天目山游客支付目标的统计,计算出天目山自然保护区各功能支付价值,从高到低依次为欣赏风景、锻炼身体、参观古迹、摄影、科学研究、野餐野营、宗教;非使用价值方面,存在价值比选择价值与遗产价值高一些。通过以上研究得知,天目山的旅游开发潜力巨大。最后就宣传工作、项目设置以及人工景观建设方面提出了相关建议。