This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational ...This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational influences across the two different cultures. The results of the study lend support to the original approach and also provide an insight look into how reference group influence may vary depending on different culture context. The paper also provides very useful advice for marketers when they apply western marketing concepts in China market.展开更多
Civic groups refer to various organizational forms and their networks spontaneously established by citizens from all walks of society and to some extent they are usually of non-profit,nongovernmental,self-governance,o...Civic groups refer to various organizational forms and their networks spontaneously established by citizens from all walks of society and to some extent they are usually of non-profit,nongovernmental,self-governance,organizational and voluntary features.1 The words'civic groups'were of the same origin with展开更多
Korean THE Korean people mainly reside in northeast China, Their largest concentration is in the Yanbian Ko- rean Autonomous Prefecture in Jilin Province. They can also be found in Heilongjiang and Liaoning provinces ...Korean THE Korean people mainly reside in northeast China, Their largest concentration is in the Yanbian Ko- rean Autonomous Prefecture in Jilin Province. They can also be found in Heilongjiang and Liaoning provinces and the Inner Mongolia Autonomous Region, They have their own spoken and written language, Korean. which is also the official language of South and North Korea. The ancestors of the Korean ethnic group - mostly peasants fleeing their oppressive feudal landlords - migrated from the Korean Peninsula around the late 17th century. When they settled down in China they gradually formed unique customs, Today.展开更多
Tibetan THE Tibetan ethnic minority mostly lives in the Tibet Autonomous Region,but there are also Tibetan communities in Qinghai,Gansu,Sichuan and Yunnan provinces.The places they live are mostly highlands and mounta...Tibetan THE Tibetan ethnic minority mostly lives in the Tibet Autonomous Region,but there are also Tibetan communities in Qinghai,Gansu,Sichuan and Yunnan provinces.The places they live are mostly highlands and mountainous areas studded with snow-capped peaks.展开更多
Mongolian AN ethnic group known for ＂growing up on horsebacks,＂ the Mongolians live mostly in the In- ner Mongolia Autonomous Region in the northern part of China, which includes vast tracts of excel- lent natural...Mongolian AN ethnic group known for ＂growing up on horsebacks,＂ the Mongolians live mostly in the In- ner Mongolia Autonomous Region in the northern part of China, which includes vast tracts of excel- lent natural pastureland with numerous herds of cattle, sheep, horses and camels. The rest are also distributed in Liaoning Jilin. Heilongjiang. Qinghai and Gansu provinces. Living on grasslands and relying on raising stock as their economic mainstay, the Mongolians have kept their nomadic living style for hundreds of years. Mongolian herdsmen used to live in yurts,which were usually seven to eight feet high and 10 feet in diameter, with an opening in the top of the umbrella-shaped roof. The structure can offer ideal ventilation and good protection against wind and cold. After the mid-20th century, as more and more herdsmen ended their nomadic life and settled down, they began to build yurt-like houses made of mud and wood.展开更多
MAINLY distributed over Yunnan. Sichuan. Guizhou provinces and the Guangxi Zhuang Autonomous Region, the Yi is an ethnic minority with a long history and splendid culture within southwest China.
KazakTHE Kazak people, mainly living in the Xin- jiang Uygur Autonomous Region in northwest China, can also be found in Gansu and Qinghai provinces, where they live in small groups. The Kazak language is a fnember of...KazakTHE Kazak people, mainly living in the Xin- jiang Uygur Autonomous Region in northwest China, can also be found in Gansu and Qinghai provinces, where they live in small groups. The Kazak language is a fnember of the Turkic branch of the Altaic language family. The written language originally used the Arabic al- phabet. It is still in use but a new Latinized form was developed in 1954.展开更多
THE Hanis are an ethnic farming group living in the mountainous area between the Honghe and Lancangjiang rivers in the south of Yunnan Province. Their language had no characters of its own until the Chinese Government...THE Hanis are an ethnic farming group living in the mountainous area between the Honghe and Lancangjiang rivers in the south of Yunnan Province. Their language had no characters of its own until the Chinese Government helped to create a set of characters based on Latin in the 1950s.展开更多
Bouyei ）） MOST of the Bouyei people live in south Guizhou Province in southwest China, with the rest living scattered in Yunnan and Sichuan provinces and Guangxi Zhuang Autonomous Region. As valley dwellers blessed ...Bouyei ）） MOST of the Bouyei people live in south Guizhou Province in southwest China, with the rest living scattered in Yunnan and Sichuan provinces and Guangxi Zhuang Autonomous Region. As valley dwellers blessed with rivers, they enjoy a fertile land and mild climate, mak- ing their living from agriculture.展开更多
Uzbek〉Region：Around the 16th century,Uzbek businessmen traveled along the Silk Road to sell their goods in China.Some of them settled down in northwest China and formed the Uzbek ethnic minority of China.Today,they ...Uzbek〉Region：Around the 16th century,Uzbek businessmen traveled along the Silk Road to sell their goods in China.Some of them settled down in northwest China and formed the Uzbek ethnic minority of China.Today,they mainly live in the Xinjiang Uygur Autonomous Region.〉Population：Around 14,000〉Language：The Uzbek language belongs to the Turkic branch of the Altaic family.展开更多
DongTHE Dong people live mainly in Guizhou and Hunan provinces though they can also be found in the Guangxi Zhuang Autonomous Region, as well as Jiangsu, Guangdong and Zhejiang provinces. In addition to agriculture, t...DongTHE Dong people live mainly in Guizhou and Hunan provinces though they can also be found in the Guangxi Zhuang Autonomous Region, as well as Jiangsu, Guangdong and Zhejiang provinces. In addition to agriculture, they make their living by growing timber trees, which are then logged and sold. Trees are so important in their lives that they have a unique custom of planting 18 fir trees when a child is born. When the child reaches the age of 18 and gets married, the matured fir trees are felled and used to build houses for the bride and groom展开更多
The number of AIDS related deaths has decreased by nearly 30 percent in South Africa since 2004, according to a recent report by the United Nations （UN）. The death toll was down from 330,000 in 2004 to 240,000 in 20...The number of AIDS related deaths has decreased by nearly 30 percent in South Africa since 2004, according to a recent report by the United Nations （UN）. The death toll was down from 330,000 in 2004 to 240,000 in 2012, said Catherine Sozi, Country Coordinator for South Africa of the Joint UN Program on HIV and AIDS （UNAIDS）. The number of people living with HIV has also decreased in the nation from an estimated 540,000 in 2004 to 370,000 in 2012, Sozi said.展开更多
Dongxiang THE Dongxiang ethnic minority received the name from the place they live - Dongxiang Autonomous County in Gansu Province. But Dongxiang people can also be found in Qingha Province and Ningxia Hui and Xinjia...Dongxiang THE Dongxiang ethnic minority received the name from the place they live - Dongxiang Autonomous County in Gansu Province. But Dongxiang people can also be found in Qingha Province and Ningxia Hui and Xinjiang Uygur autonomous regions.展开更多
China is home to 56 ethnic groups. ChinAfrica presents a regular introduction to these colorful cultural groups.THE Zhuang ethnic minority is China＇s largest minority group. Most of the Zhuang live in southwest China...China is home to 56 ethnic groups. ChinAfrica presents a regular introduction to these colorful cultural groups.THE Zhuang ethnic minority is China＇s largest minority group. Most of the Zhuang live in southwest China＇s Guangxi Zhuang Autonomous Region, which is nearly the size of New Zealand, The rest can be found in Yunnan, Guangdong. Guizhou and Hunan provinces.展开更多
Dongxiang?The Dongxiang ethnic minority received the name from the place they live-Dongxiang Autonomous County in Gansu Province.But Dongxiang people can also be found in Qinghai Province and Ningxia Hui and Xinjiang ...Dongxiang?The Dongxiang ethnic minority received the name from the place they live-Dongxiang Autonomous County in Gansu Province.But Dongxiang people can also be found in Qinghai Province and Ningxia Hui and Xinjiang Uygur autonomous regions.The Dongxiang people have their own spoken language which is similar to Mongolian and belongs to the Mongolian branch of the Altaic language family.Most Dongxiang people speak展开更多
Blue sky days in Beijing are a cause for celebration and this perfect day at Houhai Lake reflects the essence of summer. The buzzing area is home to scores of trendy restaurants, bars and boutiques that line the lake...Blue sky days in Beijing are a cause for celebration and this perfect day at Houhai Lake reflects the essence of summer. The buzzing area is home to scores of trendy restaurants, bars and boutiques that line the lake＇s willow- tree-lined edges. Pedicabs do a roaring trade taking visitors around the area and into the surrounding hutongs （alleyways） and local swimmers use the lake to cool off and exercise. For anyone visiting Beijing, Houhai is well worth a visit. A blue sky summer day is a bonus not to be wasted.展开更多
The People＇s Bank of China （PBOC）, the country＇s central bank, hasunveiled its prioritized tasks for 2016. The PBOC said the monetary policy will help slash overcapacity, cut stockpiles,
文摘This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational influences across the two different cultures. The results of the study lend support to the original approach and also provide an insight look into how reference group influence may vary depending on different culture context. The paper also provides very useful advice for marketers when they apply western marketing concepts in China market.
文摘Civic groups refer to various organizational forms and their networks spontaneously established by citizens from all walks of society and to some extent they are usually of non-profit,nongovernmental,self-governance,organizational and voluntary features.1 The words'civic groups'were of the same origin with
文摘Korean THE Korean people mainly reside in northeast China, Their largest concentration is in the Yanbian Ko- rean Autonomous Prefecture in Jilin Province. They can also be found in Heilongjiang and Liaoning provinces and the Inner Mongolia Autonomous Region, They have their own spoken and written language, Korean. which is also the official language of South and North Korea. The ancestors of the Korean ethnic group - mostly peasants fleeing their oppressive feudal landlords - migrated from the Korean Peninsula around the late 17th century. When they settled down in China they gradually formed unique customs, Today.
文摘Tibetan THE Tibetan ethnic minority mostly lives in the Tibet Autonomous Region,but there are also Tibetan communities in Qinghai,Gansu,Sichuan and Yunnan provinces.The places they live are mostly highlands and mountainous areas studded with snow-capped peaks.
文摘Mongolian AN ethnic group known for ＂growing up on horsebacks,＂ the Mongolians live mostly in the In- ner Mongolia Autonomous Region in the northern part of China, which includes vast tracts of excel- lent natural pastureland with numerous herds of cattle, sheep, horses and camels. The rest are also distributed in Liaoning Jilin. Heilongjiang. Qinghai and Gansu provinces. Living on grasslands and relying on raising stock as their economic mainstay, the Mongolians have kept their nomadic living style for hundreds of years. Mongolian herdsmen used to live in yurts,which were usually seven to eight feet high and 10 feet in diameter, with an opening in the top of the umbrella-shaped roof. The structure can offer ideal ventilation and good protection against wind and cold. After the mid-20th century, as more and more herdsmen ended their nomadic life and settled down, they began to build yurt-like houses made of mud and wood.
文摘MAINLY distributed over Yunnan. Sichuan. Guizhou provinces and the Guangxi Zhuang Autonomous Region, the Yi is an ethnic minority with a long history and splendid culture within southwest China.
文摘KazakTHE Kazak people, mainly living in the Xin- jiang Uygur Autonomous Region in northwest China, can also be found in Gansu and Qinghai provinces, where they live in small groups. The Kazak language is a fnember of the Turkic branch of the Altaic language family. The written language originally used the Arabic al- phabet. It is still in use but a new Latinized form was developed in 1954.
文摘THE Hanis are an ethnic farming group living in the mountainous area between the Honghe and Lancangjiang rivers in the south of Yunnan Province. Their language had no characters of its own until the Chinese Government helped to create a set of characters based on Latin in the 1950s.
文摘Bouyei ）） MOST of the Bouyei people live in south Guizhou Province in southwest China, with the rest living scattered in Yunnan and Sichuan provinces and Guangxi Zhuang Autonomous Region. As valley dwellers blessed with rivers, they enjoy a fertile land and mild climate, mak- ing their living from agriculture.
文摘Uzbek〉Region：Around the 16th century,Uzbek businessmen traveled along the Silk Road to sell their goods in China.Some of them settled down in northwest China and formed the Uzbek ethnic minority of China.Today,they mainly live in the Xinjiang Uygur Autonomous Region.〉Population：Around 14,000〉Language：The Uzbek language belongs to the Turkic branch of the Altaic family.
文摘DongTHE Dong people live mainly in Guizhou and Hunan provinces though they can also be found in the Guangxi Zhuang Autonomous Region, as well as Jiangsu, Guangdong and Zhejiang provinces. In addition to agriculture, they make their living by growing timber trees, which are then logged and sold. Trees are so important in their lives that they have a unique custom of planting 18 fir trees when a child is born. When the child reaches the age of 18 and gets married, the matured fir trees are felled and used to build houses for the bride and groom
文摘The number of AIDS related deaths has decreased by nearly 30 percent in South Africa since 2004, according to a recent report by the United Nations （UN）. The death toll was down from 330,000 in 2004 to 240,000 in 2012, said Catherine Sozi, Country Coordinator for South Africa of the Joint UN Program on HIV and AIDS （UNAIDS）. The number of people living with HIV has also decreased in the nation from an estimated 540,000 in 2004 to 370,000 in 2012, Sozi said.
文摘Dongxiang THE Dongxiang ethnic minority received the name from the place they live - Dongxiang Autonomous County in Gansu Province. But Dongxiang people can also be found in Qingha Province and Ningxia Hui and Xinjiang Uygur autonomous regions.
文摘China is home to 56 ethnic groups. ChinAfrica presents a regular introduction to these colorful cultural groups.THE Zhuang ethnic minority is China＇s largest minority group. Most of the Zhuang live in southwest China＇s Guangxi Zhuang Autonomous Region, which is nearly the size of New Zealand, The rest can be found in Yunnan, Guangdong. Guizhou and Hunan provinces.
文摘Dongxiang?The Dongxiang ethnic minority received the name from the place they live-Dongxiang Autonomous County in Gansu Province.But Dongxiang people can also be found in Qinghai Province and Ningxia Hui and Xinjiang Uygur autonomous regions.The Dongxiang people have their own spoken language which is similar to Mongolian and belongs to the Mongolian branch of the Altaic language family.Most Dongxiang people speak
文摘Blue sky days in Beijing are a cause for celebration and this perfect day at Houhai Lake reflects the essence of summer. The buzzing area is home to scores of trendy restaurants, bars and boutiques that line the lake＇s willow- tree-lined edges. Pedicabs do a roaring trade taking visitors around the area and into the surrounding hutongs （alleyways） and local swimmers use the lake to cool off and exercise. For anyone visiting Beijing, Houhai is well worth a visit. A blue sky summer day is a bonus not to be wasted.
文摘The People＇s Bank of China （PBOC）, the country＇s central bank, hasunveiled its prioritized tasks for 2016. The PBOC said the monetary policy will help slash overcapacity, cut stockpiles,
