This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China’s...This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China’s clothing enterprises are proposed.展开更多
Foreign trade enterprises in China are now reviving up their efforts in transforming their foreign trade operational mechanism in line with the requirements of a socialist market economic structure, and State enterpri...Foreign trade enterprises in China are now reviving up their efforts in transforming their foreign trade operational mechanism in line with the requirements of a socialist market economic structure, and State enterprises are being restructured into modern enterprises. Over the past few years, Chinese foreign trade enterprises have undergone progressively deepening reform, changing from carrying out State mandatory planning during the early days of reform into self-governing and profit-展开更多
Jiangsu Suntory Food Co. Ltd.The company was established by jointinvestment from the China International TrustInvestment Corporation, the Jiangsu ProvincialInternational Trust Investment Corporation,
With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing ...With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.展开更多
文摘This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China’s clothing enterprises are proposed.
文摘Foreign trade enterprises in China are now reviving up their efforts in transforming their foreign trade operational mechanism in line with the requirements of a socialist market economic structure, and State enterprises are being restructured into modern enterprises. Over the past few years, Chinese foreign trade enterprises have undergone progressively deepening reform, changing from carrying out State mandatory planning during the early days of reform into self-governing and profit-
文摘Jiangsu Suntory Food Co. Ltd.The company was established by jointinvestment from the China International TrustInvestment Corporation, the Jiangsu ProvincialInternational Trust Investment Corporation,
文摘With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.
