目的分析医院健康科普信息发布现状以及健康科普传播效果,并探讨其影响因素。方法选择上海交通大学医学院所有12家附属医院进行研究,获取2022年10月1日—2023年9月30日其官方微信公众号发布的健康科普推文,使用微信传播指数(WeChat Comm...目的分析医院健康科普信息发布现状以及健康科普传播效果,并探讨其影响因素。方法选择上海交通大学医学院所有12家附属医院进行研究,获取2022年10月1日—2023年9月30日其官方微信公众号发布的健康科普推文,使用微信传播指数(WeChat Communication Index,WCI)一级和二级指标对微信公众号健康科普传播的效果进行综合分析,并探讨其影响因素。结果12家医院共发布推文2791篇;其中,健康科普文章1470篇,占比52.67%,平均阅读量为8881.44次/篇。各医院的健康科普推文数量和传播影响力存在差异,综合医院的传播力整体高于专科医院。Kruskal-Wallis检验结果显示,各家医院健康科普推文的阅读数、点赞数、在看数和WCI指数间差异均有统计学意义(P均<0.01)。WCI指数最高的12篇文章阅读数均达到了10万以上。推文的影响力受多个因素共同影响,如标题句式、发布位置、主题内容等。其中,标题以否定反问句的句式、位于头条位置能够显著提高推文的阅读数(P<0.05)。高影响力推文主题主要体现在养生保健、药品安全、营养膳食等领域(P<0.05)。结论医院发布的健康科普推文整体传播力较高,但差异较大。医院应从“质”“量”并重、塑造品牌形象、关注健康热点、创新科普形式等方面入手,重视健康科普推文的标题、位置、内容,切实提高健康科普信息的传播效果。展开更多
Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the inte...Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the intended audience remains challenging. This is due in part to the variety of mindsets—viewpoints, attitudes, and beliefs—within a population. These mindsets play an essential role in understanding and predicting behaviors and lifestyle factors associated with health or chronic diseases. The purpose of this study is to demonstrate how a specific survey-based method of mindset segmentation can distinguish predominant mindsets and then be used to create, adapt, and/or market health programs to appeal to these mindsets. Steps in survey construction, distribution, and analysis are described. Interpretation of the results, yielding three primary mindsets, is the critical outcome of this segmentation method. The applications of this interpretation to community health education programs are suggested. This approach has potential to inform, enhance, or customize programs, tailoring activities, methods, and messages to the preferences of the community.展开更多
Background: The benefits of a recommended level of physical activity on physiological health indicators such as morbidity and mortality are well-accepted, but few researches has addressed whether or not the associatio...Background: The benefits of a recommended level of physical activity on physiological health indicators such as morbidity and mortality are well-accepted, but few researches has addressed whether or not the association between the recommended level of physical activity and a health-related quality of life (HRQOL) exists in the Chinese adults. Purpose: The present study examined whether the recommended physical activity (PA) would be associated with HRQOL in the Chinese adults. Methods: Cross-sectional data were collected through an internet-based survey. Total of 1394 Chinese adults responded the International Physical Activity Question- naire-Chinese version examining whether individuals met the recommended ACSM/AHA PA guideline. Demographic data were also obtained. HRQOL was assessed with the Medical Outcomes Survey Short Form-36 questionnaire (SF- 36). Multivariate analyses of covariance were utilized to examine differences in multidimensional scales of the SF-36. Results: In both genders, the recommended group had significantly higher physical functioning, vitality, and mental health scores than the inactive group. Significant differences in role physical, general health, social functioning scores were only found among the recommended and insufficient male groups. Conclusion: Individuals who attained the recommended level of PA had better scores on some dimensions of HRQOL than those who did not.展开更多
文摘目的分析医院健康科普信息发布现状以及健康科普传播效果,并探讨其影响因素。方法选择上海交通大学医学院所有12家附属医院进行研究,获取2022年10月1日—2023年9月30日其官方微信公众号发布的健康科普推文,使用微信传播指数(WeChat Communication Index,WCI)一级和二级指标对微信公众号健康科普传播的效果进行综合分析,并探讨其影响因素。结果12家医院共发布推文2791篇;其中,健康科普文章1470篇,占比52.67%,平均阅读量为8881.44次/篇。各医院的健康科普推文数量和传播影响力存在差异,综合医院的传播力整体高于专科医院。Kruskal-Wallis检验结果显示,各家医院健康科普推文的阅读数、点赞数、在看数和WCI指数间差异均有统计学意义(P均<0.01)。WCI指数最高的12篇文章阅读数均达到了10万以上。推文的影响力受多个因素共同影响,如标题句式、发布位置、主题内容等。其中,标题以否定反问句的句式、位于头条位置能够显著提高推文的阅读数(P<0.05)。高影响力推文主题主要体现在养生保健、药品安全、营养膳食等领域(P<0.05)。结论医院发布的健康科普推文整体传播力较高,但差异较大。医院应从“质”“量”并重、塑造品牌形象、关注健康热点、创新科普形式等方面入手,重视健康科普推文的标题、位置、内容,切实提高健康科普信息的传播效果。
文摘Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the intended audience remains challenging. This is due in part to the variety of mindsets—viewpoints, attitudes, and beliefs—within a population. These mindsets play an essential role in understanding and predicting behaviors and lifestyle factors associated with health or chronic diseases. The purpose of this study is to demonstrate how a specific survey-based method of mindset segmentation can distinguish predominant mindsets and then be used to create, adapt, and/or market health programs to appeal to these mindsets. Steps in survey construction, distribution, and analysis are described. Interpretation of the results, yielding three primary mindsets, is the critical outcome of this segmentation method. The applications of this interpretation to community health education programs are suggested. This approach has potential to inform, enhance, or customize programs, tailoring activities, methods, and messages to the preferences of the community.
文摘Background: The benefits of a recommended level of physical activity on physiological health indicators such as morbidity and mortality are well-accepted, but few researches has addressed whether or not the association between the recommended level of physical activity and a health-related quality of life (HRQOL) exists in the Chinese adults. Purpose: The present study examined whether the recommended physical activity (PA) would be associated with HRQOL in the Chinese adults. Methods: Cross-sectional data were collected through an internet-based survey. Total of 1394 Chinese adults responded the International Physical Activity Question- naire-Chinese version examining whether individuals met the recommended ACSM/AHA PA guideline. Demographic data were also obtained. HRQOL was assessed with the Medical Outcomes Survey Short Form-36 questionnaire (SF- 36). Multivariate analyses of covariance were utilized to examine differences in multidimensional scales of the SF-36. Results: In both genders, the recommended group had significantly higher physical functioning, vitality, and mental health scores than the inactive group. Significant differences in role physical, general health, social functioning scores were only found among the recommended and insufficient male groups. Conclusion: Individuals who attained the recommended level of PA had better scores on some dimensions of HRQOL than those who did not.
