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High Tech和High Touch概念下酒店品牌营销策略分析——以丽思卡尔顿酒店品牌营销为例
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作者 张晓薇 《现代营销(下)》 2023年第10期54-57,共4页
近年来,人工智能与共享经济的不断发展,对传统服务型酒店品牌营销造成了一定冲击。同时,High Tech(高新科技)与High Touch(高关怀度服务)概念的产生,给顾客选择酒店品牌带来一定影响。本文以丽思卡尔顿酒店品牌营销为例,分析酒店业市场... 近年来,人工智能与共享经济的不断发展,对传统服务型酒店品牌营销造成了一定冲击。同时,High Tech(高新科技)与High Touch(高关怀度服务)概念的产生,给顾客选择酒店品牌带来一定影响。本文以丽思卡尔顿酒店品牌营销为例,分析酒店业市场中存在的产品定价与促销策略不合理、销售渠道扁平、品牌营销缺乏创造力等问题,提出从顾客的消费需求出发,结合我国酒店品牌的市场特色,创新营销方式,提升营销策略,进而帮助酒店品牌营销的全方面优化,实现可持续发展。 展开更多
关键词 品牌营销 high tech high Touch 丽思卡尔顿酒店
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论英国建筑技术美学谱系中传统与新统的博弈—以High-Tech建筑技术美学为例 被引量:1
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作者 程世卓 刘松茯 《城市建筑》 2013年第15期131-134,共4页
传统与新统的博弈贯穿英国建筑技术美学谱系二百余年的发展历程。本文以High-Tech建筑技术美学为例,以其角色转换为切入点,对英国建筑技术美学谱系发展过程中普遍存在的演进规律加以研究,得出传统与新统的博弈既构成英国建筑技术美学谱... 传统与新统的博弈贯穿英国建筑技术美学谱系二百余年的发展历程。本文以High-Tech建筑技术美学为例,以其角色转换为切入点,对英国建筑技术美学谱系发展过程中普遍存在的演进规律加以研究,得出传统与新统的博弈既构成英国建筑技术美学谱系发展的基本语言又是其演进主要动力的结论,并为中国的建筑技术美学研究提供相关借鉴和思考。 展开更多
关键词 英国建筑技术美学 谱系 传统 新统 high-tech
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Spatial Evolution and Locational Determinants of High-tech Industries in Beijing 被引量:19
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作者 ZHANG Xiaoping HUANG Pingting +1 位作者 SUN Lei WANG Zhaohong 《Chinese Geographical Science》 SCIE CSCD 2013年第2期249-260,共12页
Using datasets on high-tech industries in Beijing as empirical studies, this paper attempts to interpret spatial shift of high-tech manufacturing firms and to examine the main determinants that have had the greatest e... Using datasets on high-tech industries in Beijing as empirical studies, this paper attempts to interpret spatial shift of high-tech manufacturing firms and to examine the main determinants that have had the greatest effect on this spatial evolution. We aimed at merging these two aspects by using firm level databases in 1996 and 2010. To explain spatial change of the high-tech firms in Beijing, the Kernel density estimation method was used for hotspot analysis and detection by comparing their locations in 1996 and 2010, through which spatial features and their temporal changes could be approximately plotted. Furthermore, to provide quantitative results, Ripley′s K-function was used as an instrument to reveal spatial shift and the dispersion distance of high-tech manufacturing firms in Beijing. By employing a negative binominal regression model, we evaluated the main determinants that have significantly affected the spatial evolution of high-tech manufacturing firms and compared differential influence of these locational factors on overall high-tech firms and each sub-sectors. The empirical analysis shows that high-tech industries in Beijing, in general, have evident agglomeration characteristics, and that the hotspot has shifted from the central city to suburban areas. In combination with the Ripley index, this study concludes that high-tech firms are now more scattered in metropolitan areas of Beijing as compared with 1996. The results of regression model indicate that the firms′ locational decisions are significantly influenced by the spatial planning and regulation policies of the municipal government. In addition, market processes involving transportation accessibility and agglomeration economy have been found to be important in explaining the dynamics of locational variation of high-tech manufacturing firms in Beijing. Research into how markets and the government interact to determine the location of high-tech manufacturing production will be helpful for policymakers to enact effective policies toward a more efficient urban spatial structure. 展开更多
关键词 高新技术产业 空间演变 区位因素 北京 高科技企业 制造业企业 制造企业 企业级数据库
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A LOCATIONAL COMPARATIVE STUDY ON HIGH-TECH INDUSTRIAL ZONES IN CHINA 被引量:4
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作者 魏心镇 史永辉 《Chinese Geographical Science》 SCIE CSCD 1994年第1期1-7,共7页
ALOCATIONALCOMPARATIVESTUDYONHIGH-TECHINDUSTRIALZONESINCHINAWeiXinzhen魏心镇;ShiYonghui史永辉(DepartmentofGeograph... ALOCATIONALCOMPARATIVESTUDYONHIGH-TECHINDUSTRIALZONESINCHINAWeiXinzhen魏心镇;ShiYonghui史永辉(DepartmentofGeography.PekingUniversit... 展开更多
关键词 high-tech INDUSTRY ESSENTIAL SOFT FACTOR AHP
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A Study on Theoretical Model and Applied Evaluation of Land Use Performance of High-tech Zone in Urban Fringe: A Case Study in Haidian District, Beijing 被引量:3
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作者 Ban Maosheng Fang Chuanglin Liu Xiaoli 《Chinese Journal of Population,Resources and Environment》 北大核心 2008年第1期91-96,共6页
High-tech industrial zone is an important carrier for constructing innovative cities. It also plays an important role in implementing the national independent innovative strategy. How-ever, most of the high-tech indus... High-tech industrial zone is an important carrier for constructing innovative cities. It also plays an important role in implementing the national independent innovative strategy. How-ever, most of the high-tech industrial zones have many problems in their development process, such as efficiency of land use, weakness of oriented function and lack of land intensive. To solve these problems, the authors of this paper introduced the concept of land use performance and established the theoretical model to assess the land use performance of high-tech industrial zones. The model consists of the following three-dimensional parts: land use benefit, land use efficiency and innovative function. Based on this theory model, an index system which was composed of three secondary indictors, eight tertiary indictors and 37 fourth-grade indictors was set up to evaluate the land use performance of high-tech zone. To avoid the defects of plus model and function model, the authors brought out a three-dimensional evaluation model to examine the index of the land use performance of the high-tech industrial parks, which equals to the evaluation indicator system of land use performance of high-tech zone based on the above research. The authors examined the land use performance of five different high-tech industrial parks in Haidian District, Beijing City. The results indicated that the indicator system per-forms better in the aspect of evaluating land use benefit, land use efficiency and function of the high-tech industrial zone compared with other models. 展开更多
关键词 海淀区 北京 城乡结合部 高科技工业园区 土地利用 理论模型 创新能力
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The Role of China's High-Tech Zones in Its Regional Economic Development 被引量:2
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作者 刘瑞明 赵仁杰 《China Economist》 2016年第5期44-56,共13页
National high-tech industrial development zones represent a major strategy of the Chinese government in developing high-tech industries and spurring regional economic growth. The effect of this policy is yet to be pro... National high-tech industrial development zones represent a major strategy of the Chinese government in developing high-tech industries and spurring regional economic growth. The effect of this policy is yet to be proven. Based on the panel data of 283 Chinese cities between 1984 and 2012, this paper investigates the effect of high-tech zones on regional economic development. Empirical results suggest that first, national hightech zones have remarkably enhanced regional GDP and per capita GDP growth, and this conclusion still holds true after multiple rounds of robustness test; second, the economic effect of national high-tech zones is subject to diminishing marginal return and compared with higher-tier cities, lower-tier cities benefited more from the creation of national hightech zones. This paper concludes that national high-tech zones where special policies are experimented and offered not only drive economic development but, if properly distributed across regions, may help reduce regional economic disparities as well. The results of this study provide important implications for the future distribution of national high-tech zones and the creation of other relevant policies. 展开更多
关键词 区域经济发展 国家高新区 中国政府 高新技术产业开发区 中国城市 人均GDP 经济增长 生产总值
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Re-measuring Status of China's High-Tech Industries in International Division of Labor: Applying a Non-Competitive Input-Output Model 被引量:1
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作者 黄先海 杨高举 《China Economist》 2011年第6期112-126,共15页
关键词 投入产出模型 国际分工 竞争性 高科技产业 中国 高新技术产业 劳动生产率 测量
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从“HIGH-TECH”到“ECO-TECH”——浅议高技建筑的生态趋势
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作者 刘君怡 《南方建筑》 2005年第3期58-62,共5页
本文结合时代背景,先分析了高技派建筑作品的的特点,然后指出高技建筑向生态高技方向发展的趋势,通过福斯特、罗杰斯、皮亚诺、格雷姆肖和赫尔佐格等有代表意义的建筑师的设计作品的分析,从建筑的气候观、适宜技术、形式三个方面总结了... 本文结合时代背景,先分析了高技派建筑作品的的特点,然后指出高技建筑向生态高技方向发展的趋势,通过福斯特、罗杰斯、皮亚诺、格雷姆肖和赫尔佐格等有代表意义的建筑师的设计作品的分析,从建筑的气候观、适宜技术、形式三个方面总结了生态高技建筑的主要特点,最后结合我国国情对生态高技建筑作了展望。 展开更多
关键词 趋势 生态高技建筑 时代背景 建筑作品 设计作品 适宜技术 主要特点 高技派 福斯特 皮亚诺 建筑师
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美国High Tech High教育模式在卫生职业教育中的应用研究 被引量:1
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作者 高昱 《中国高等医学教育》 2017年第12期127-128,共2页
将美国High Tech High系统的教育模式引入到我国卫生职业化教育中。通过调查对美国High Tech High系统的教育模式和我国卫生职业教育情况进行了详细解析和对比,运用SWOT方法解析了相应教育模式在卫生职业教育中的应用。提出新形势下基... 将美国High Tech High系统的教育模式引入到我国卫生职业化教育中。通过调查对美国High Tech High系统的教育模式和我国卫生职业教育情况进行了详细解析和对比,运用SWOT方法解析了相应教育模式在卫生职业教育中的应用。提出新形势下基于项目制的卫生职业教育模式,其具有较强适应性,必将推动卫生职业教育的发展。 展开更多
关键词 high tech high 教学改革 教育研究 教育模式
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An Analysis of Governance in Chinese High-Tech Enterprises from Specific Human Capital Perspective
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作者 吴爱华 葛文雷 《Journal of Donghua University(English Edition)》 EI CAS 2011年第5期528-532,共5页
The effect of specific human capital on governance was analyzed,and a governance frame was proposed based on specific human capital for high-tech enterprises.The frame takes residual rights of claimant and residual ri... The effect of specific human capital on governance was analyzed,and a governance frame was proposed based on specific human capital for high-tech enterprises.The frame takes residual rights of claimant and residual rights of control as core,including the factors of institutional environment and bargaining power.One of the important contexts of Chinese enterprises governance is ownership structure,which means that local government plays an important role in the governance.Meanwhile,the level of market development in China is low,which has an effect on corporate governance.The model of capital gains and status of human capital is explored,and it shows that all of the residual claims belonging to shareholder is only an exceptional case,and the internal factors influencing the residual claim allocation proportion of stakeholders are the scarcity in the capital market and risks born by them.Furthermore,two cases are discussed in detail to study the governance in Chinese high-tech enterprises. 展开更多
关键词 统治 特定的人的资本 雇员 高技术 中国
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Study on the comprehensive advantage evaluation method of high-tech enterprises based on RBF artificial neural network
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作者 王宏起 王雪原 唐宇 《Journal of Harbin Institute of Technology(New Series)》 EI CAS 2005年第6期645-649,共5页
This paper designs an intelligent evaluation approach using a Radial Basis Function (RBF) Artificial Neural Network. We based our approach on establishing a comprehensive advantage evaluating index system that offers ... This paper designs an intelligent evaluation approach using a Radial Basis Function (RBF) Artificial Neural Network. We based our approach on establishing a comprehensive advantage evaluating index system that offers scientific substance for creating a development plan and the strategic management of high-tech industry and regional clusters of high-tech enterprises. Furthermore, this paper selects some typical high-tech enterprises’ data to make comprehensive training on the network system. Meanwhile, the paper chooses some enterprises as testing samples to test the method, the result of which proves that this method is truly effective. The research of this paper provides a comprehensive advantage evaluating and managing method for high-tech enterprise. 展开更多
关键词 高技术企业 综合优势 评价方法 径向基函数人工神经网络
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Strategic Analysis of High-tech Auctions
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作者 Pingping Wang Shaorong Sun 《Chinese Business Review》 2004年第8期74-78,共5页
关键词 战略分析 拍卖技术 安全性 投票
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Co-alignment between Environment Risk,Capital Structure,Growth and High-tech Firm Performance
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作者 李延喜 包世泽 《Journal of Southwest Jiaotong University(English Edition)》 2007年第3期236-241,共6页
To examine whether there is a co-alignment relationship between environment risk, capital structure, growth and high-tech firm performance, the environment risk was measured from the viewpoint of environment change, t... To examine whether there is a co-alignment relationship between environment risk, capital structure, growth and high-tech firm performance, the environment risk was measured from the viewpoint of environment change, the long-term debt ratio was adopted as the measure of the capital structure, and the total asset growth and sales growth were chosen to measure the growth of high-tech firms. Regression analysis shows that there is a significant relationship between environment risk, growth and performance of hightech firms measured by the return on equity and cash flow, respectively. 展开更多
关键词 Environment risk Capital structure GROWTH Firm performance high-tech firm
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High-tech Interest Groups in the United States and Its Political Influence
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作者 Li Zheng 《Contemporary International Relations》 2017年第1期50-68,共19页
Representing the appeals of its industry,the high-tech interest group has recently become an emerging political force in the United States.With abundant financial resources and proficiency in political communication,t... Representing the appeals of its industry,the high-tech interest group has recently become an emerging political force in the United States.With abundant financial resources and proficiency in political communication,the group rapidly grows to be a significant force in the American political sphere.It has started to affect the internal and foreign affairs of the U.S.and played a proactive role in the latest presidential election.Since the high-tech interest group has already become and will continue to be a big player in Sino-U.S.relations,China should carefully deal with its appeals and conflict of interests,and try to develop this group into a stabilizer between the two countries. 展开更多
关键词 United States interest group high-tech industry American presidential election
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Research on Financial Targets Sequence of Impacting on Business Value—— Based on Data Analysis from Chinese High-tech Listed Firms of Unmodified Auditing Opinions 被引量:1
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作者 Aidong Liu He Wang 《Chinese Business Review》 2004年第7期60-65,共6页
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A Study of the Industrial Development in Huazhong Agricultural High-tech Industrial Development Zone
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作者 Yougang ZHANG Shuhui SHAO 《Asian Agricultural Research》 2017年第5期45-47,共3页
This paper illustrates the current situation and problems concerning the industrial structure in Huazhong Agricultural High-tech Industrial Development Zone,and analyzes the internal contradictions that exist in indus... This paper illustrates the current situation and problems concerning the industrial structure in Huazhong Agricultural High-tech Industrial Development Zone,and analyzes the internal contradictions that exist in industry: small-scale land operation has become an inherent obstacle to the industrial development in Agricultural High-tech Zone; farmers are always in a passive position in industrial restructuring optimization; government's policy failures and rent-seeking behaviors have hindered industrial development; the research,popularization and application of agricultural science and technology is not suited to industrial development requirements. Finally,this paper makes the corresponding recommendations for industrial development in Huazhong Agricultural High-tech Industrial Development Zone. 展开更多
关键词 Huazhong Agricultural high-tech Industrial Development Zone Industrial development RECOMMENDATIONS
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Quality of High-Tech Product Marketing A Comparative Study Between Chinese and European Telecommunication Companies in Saudi Arabian Market
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作者 Abdullah Saleh Alshetwi 《Economics World》 2014年第3期147-151,共5页
关键词 世界经济 政策 规划 经济问题
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The Research and Analysis to the Financing Dilemma and Countermeasures of China's Medium and Small Sized High-tech Enterprises
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作者 Wang Zhi 《International English Education Research》 2014年第8期36-38,共3页
关键词 高新技术企业 融资问题 中国 法人治理结构 法律法规 信用担保 参考价值 无声音
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Empirical Study on the Measurement of the High-Tech Industry Efficiency in China--Based on the Data of China's 31 Provinces (Including Municipalities and Autonomous Regions)
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作者 Degang CHEN Xiaojun FENG 《International Journal of Technology Management》 2013年第5期9-12,共4页
关键词 高新技术产业 自治区 中国 DEA有效 测量 数据包络分析 评价模型 高科技产业
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Study on the Establishment of the Synchronization Mechanism for R&D and Standardization in Shenzhen High-Tech Enterprises
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作者 Wang Lei Cheng Shengtao Engineer,Shenzhen institute of Standards and Technology, Shenzhen Administration Bureau of Market Supervision, 《China Standardization》 2010年第5期39-44,共6页
纸分析深圳高技术企业的优点基于深圳高技术工业的特征为 R&D 和标准化建立同步机制,到提供某指导,纸提供一些关键点为高技术企业建立 R&D 和标准化的同步机制。
关键词 同步机制 高新技术企业 高科技企业 深圳市 标准化
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