As a Chinese proverb declares,"The beginningof wisdom is to call things by their right names."For an entrepreneur,the beginning of his success isto call his brand by a right name.A brand needs agood name as ...As a Chinese proverb declares,"The beginningof wisdom is to call things by their right names."For an entrepreneur,the beginning of his success isto call his brand by a right name.A brand needs agood name as much as the mankind does.A展开更多
Editor’s notes: In 2002 key popularized plan of China national sci-tech fruits, four belong to Qingdao city including Hisenses three fruits, astonishing all personnel inside and outside the trade. The three fruits ar...Editor’s notes: In 2002 key popularized plan of China national sci-tech fruits, four belong to Qingdao city including Hisenses three fruits, astonishing all personnel inside and outside the trade. The three fruits are KFR- (25G + 45L) W/BP frequency conversion 1 +2 airconditioner, commercial decision support system. Hisenses commercial guidance medium-to-small commercial management system. As a traditional household electrical appliances enterprise of 3C targets (household electrical appliances, telecommunications展开更多
This case illustrates key innovations that took place in Hisense Group, one of the leading companies in the electronic appliances industry in China, from 1990s to 2010. Several factors contributed to its leading posit...This case illustrates key innovations that took place in Hisense Group, one of the leading companies in the electronic appliances industry in China, from 1990s to 2010. Several factors contributed to its leading position, including strategic positioning, consistent technological innovation over decades, and an efficient administrative system. Since 1992, Hisense has paid close attention to technological innovation. It makes it clear that R＆D plays a dominant role in competition. Hisense has continuously invested heavily in R＆D and restructured its R＆D administrative system, including the organizational framework, incentive mechanisms, project management and teamwork. Hisense＇s strategy has resulted in major technological innovations. Hiview chip is a technological breakthrough, which helps the company gain competitive advantages.展开更多
Hisense has grown to beco me a household brand in both China and South Africa. Since the China-based electronics and white goods manufacturer set up opera tion in South Africa over 20 years ago, it has grown to be the...Hisense has grown to beco me a household brand in both China and South Africa. Since the China-based electronics and white goods manufacturer set up opera tion in South Africa over 20 years ago, it has grown to be the largest television and refrigerator producer in the country, fulfilling both the host country＇s domestic demands and those of other 13 African countries including Kenya Tanzania,展开更多
文摘As a Chinese proverb declares,"The beginningof wisdom is to call things by their right names."For an entrepreneur,the beginning of his success isto call his brand by a right name.A brand needs agood name as much as the mankind does.A
文摘Editor’s notes: In 2002 key popularized plan of China national sci-tech fruits, four belong to Qingdao city including Hisenses three fruits, astonishing all personnel inside and outside the trade. The three fruits are KFR- (25G + 45L) W/BP frequency conversion 1 +2 airconditioner, commercial decision support system. Hisenses commercial guidance medium-to-small commercial management system. As a traditional household electrical appliances enterprise of 3C targets (household electrical appliances, telecommunications
文摘This case illustrates key innovations that took place in Hisense Group, one of the leading companies in the electronic appliances industry in China, from 1990s to 2010. Several factors contributed to its leading position, including strategic positioning, consistent technological innovation over decades, and an efficient administrative system. Since 1992, Hisense has paid close attention to technological innovation. It makes it clear that R＆D plays a dominant role in competition. Hisense has continuously invested heavily in R＆D and restructured its R＆D administrative system, including the organizational framework, incentive mechanisms, project management and teamwork. Hisense＇s strategy has resulted in major technological innovations. Hiview chip is a technological breakthrough, which helps the company gain competitive advantages.
文摘Hisense has grown to beco me a household brand in both China and South Africa. Since the China-based electronics and white goods manufacturer set up opera tion in South Africa over 20 years ago, it has grown to be the largest television and refrigerator producer in the country, fulfilling both the host country＇s domestic demands and those of other 13 African countries including Kenya Tanzania,
