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A Case Study on Coca-Cola Company's Advertisements in China:Based on Hofstede's Cultural Dimensions
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作者 苗沺 《疯狂英语(理论版)》 2017年第1期193-195,共3页
Globalization changes the business style of corporations.In modern society,entrepreneurs believe that it is important for companies to expand their business all over the world.However,an inevitable problem comes to ma... Globalization changes the business style of corporations.In modern society,entrepreneurs believe that it is important for companies to expand their business all over the world.However,an inevitable problem comes to managers' sight-cultural differences.Citizens in different countries have different norms,rules,symbols and values,which influence the business expansion of corporations in foreign countries.Therefore,it is crucial for translational corporations to introduce their products or services to foreign customers in proper ways and make customers accept them.Advertising plays an important role in this process because it delivers corporate image and corporate culture to customers.Meanwhile,Hofstede's cultural dimensions help managers analyze and deal with cultural differences when they are assigned to foreign countries for managing.In this paper,an analysis on the application of Hofstede's cultural mode based on a case study of Coca-Cola's advertisements will be conducted.It will be organized as follows:a literature review on Hofstede's cultural mode will be arranged in section one.Then,section two will discuss the application of Hofstede's cultural mode in China,and a case study of Coca-Cola's advertisements in China will be followed.In the end,a conclusion based on above findings will be summarized in section three. 展开更多
关键词 ADVERTIsING hofstede’s cultural dimensions transnational corporations
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Theoretical Transplantation into Translation Studies——An Analysis on the Pragmatic Application of Hofstede’s
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作者 ZHANG Zhi-chao WANG Guo-nian 《Journal of Literature and Art Studies》 2023年第7期514-521,共8页
The deepening process of globalization has given rise to restless cultural exchanges among people from different regions of the world through newspapers,books,and other written media.However,the significant difference... The deepening process of globalization has given rise to restless cultural exchanges among people from different regions of the world through newspapers,books,and other written media.However,the significant differences in languages and cultures have become an insurmountable gap in intercultural communication.To lubricate cultural exchanges,new translation theories that focus on the transformation of different cultural concepts shall be introduced and adopted.This paper aims to extract applicable notions from Hofstede’s Cultural Dimensions for pragmatic translation studies by laying emphasis on its pragmatic value through case study.By such theoretical transplantation,valuable suggestions are proposed to tackle cultural misunderstandings and conflicts encountered amid cultural exchanges. 展开更多
关键词 cultural exchange hofstede’s cultural dimensions pragmatic translation studies theoretical transplantation
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Cultural Differences Between China and the West Behind“neijuan”
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作者 HUANG Wen-xi 《Journal of Literature and Art Studies》 2023年第2期104-109,共6页
Over recent years,our society has plunged into the phenomenon of“neijuan”(in English“involution”,a kind of meaningless competition).And it even becomes a social dilemma that many people are forced to make more eff... Over recent years,our society has plunged into the phenomenon of“neijuan”(in English“involution”,a kind of meaningless competition).And it even becomes a social dilemma that many people are forced to make more efforts to compete for limited social resources.This phenomenon has,of course,attracted the attention of many researchers.There are many researches about“neijuan”varying from its popularity reasons and its trend to its application,but there is very little research about the cultural differences between China and the West behind this phenomenon.Therefore,based on Hofstede’s cultural dimensions theory,this paper analyses the different manifestations of“neijuan”in China and the West and explores the cultural differences between the two. 展开更多
关键词 neijuan hofstede’s cultural dimensions theory cultural differences
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Hofstede理论下中美旅游网站城市宣传语比较 被引量:1
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作者 胡斌 《滁州学院学报》 2015年第1期54-57,共4页
在网络日渐普及的今天,各国之间的交流与合作不断的加深。城市宣传语展现的是一个城市的对外形象,让人们对其有一个初步的了解。由于中美不同的文化背景,各旅游网站中的城市宣传语也传达着不同的文化价值观。从Hofstede的五大文化维度... 在网络日渐普及的今天,各国之间的交流与合作不断的加深。城市宣传语展现的是一个城市的对外形象,让人们对其有一个初步的了解。由于中美不同的文化背景,各旅游网站中的城市宣传语也传达着不同的文化价值观。从Hofstede的五大文化维度论出发,对网站中的福建及美国各城市旅游宣传语中所蕴含的文化取向进行对比分析,有助于大家在旅游过程体验异国文化,获得最佳的旅游效果。 展开更多
关键词 hofstede文化维度论 城市宣传语 旅游网站
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Motivations of Individuals Participating in Social Media: A Cultural Perspective
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作者 Abhipsa Pal 《Journal of Modern Accounting and Auditing》 2018年第6期315-332,共18页
Social media is an information technology that allows users to communicate and share information. With steadily rising number of users across the globe, individuals participate in various activities, like connecting w... Social media is an information technology that allows users to communicate and share information. With steadily rising number of users across the globe, individuals participate in various activities, like connecting with friends and community members, sharing information, posting political messages, disaster recovery activities, reading daily news, learning, and entertainment, each driven by different sets of motivations. Culture has an influence on the kind of motivation―pro-social and personal needs oriented―that drives social media usage by individuals. Using Hofstede’s (1984b) cultural dimensions, the paper suggests that each of the dimensions will have influences on the social media behaviors differently. Such a cultural perspective helps future social media users to plan the kind of activity and information sharing based on the kind of motivation driving the target audience and the platform providers to design and market accordingly. 展开更多
关键词 MOTIVATION social media hofstede’s cultural dimensions social media usage
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A Cross-Cultural Analysis of Disaster News in Chinese and American Media
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作者 LIN Huihui NI Jincheng 《Sino-US English Teaching》 2020年第11期333-338,共6页
Mass media has become an important platform for countries to connect with the outside world and exchange information.However,due to the differences in values,beliefs,and conventions of each country,misunderstandings a... Mass media has become an important platform for countries to connect with the outside world and exchange information.However,due to the differences in values,beliefs,and conventions of each country,misunderstandings are likely to occur in the processes of reading,translation,and communication.Catastrophic news,as an indispensable part of news reporting,is worth studying,especially the differences in this kind of news between China and American,to find out the cultural reasons leading to inconsistencies.This study selects some of the disaster reports in People’s Daily and Washington Post to examine what are reported and how they are reported,and then uses Hofstede’s Theory of Cultural Dimension to explore the cultural values reflected in the different features of Chinese and American catastrophic news.The results show that China and the US are quiet different in power distance,collectivism or individualism,and uncertainty avoidance. 展开更多
关键词 disaster reports cultural differences hofstede’s Theory of cultural dimension
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The Impact of Employees' National/Regional Culture on the Adaptation to Organizational Culture
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作者 Ahsen Yalin 《Management Studies》 2017年第5期408-421,共14页
In respect of all forms of enterprises, whether it is a private or public institution, labor cohesion and productivity is one of the most emphasized issues. Culture, on the other hand, can be characterized as one of t... In respect of all forms of enterprises, whether it is a private or public institution, labor cohesion and productivity is one of the most emphasized issues. Culture, on the other hand, can be characterized as one of the inextricable and hardly ever alterable features of human kind. Whether the profession cohesion and accordingly productivity of those employed within a culture discrepant from their culture of origin both due to the effect of globalization and domestic conditions are culturally affected is a question of importance, which must be answered with regard to state, institution, and employee. The occupational obligation to work in various regions, encountered in public employees at a national scale, particularly in the fields of education and health, and identified with legislative regulations, has become a reason of preference due to economic justifications for private sector employees. Hofstede (1990), who divides culture, in general, into two, national and organizational, has presented five parameters for the elucidation of cultures. These are "power distance", "individualism vs. collectivism", "masculinity vs. femininity", "uncertainty avoidance", and "long and short term orientation". By means of power distance, the conception by an organization or social structure of power distribution of its members is queried. In other words, the difficulty or simplicity in people establishing communication with more influential individuals of the society is evaluated. Individualism vs. collectivism is with regard to whether individuals consider themselves as a distinct individual or a member of a group. Masculinity vs. femininity is the parameter, explanatory of the mentality, rather than a form of gender discrimination. Masculine cultures attach more importance to competition, force, and achievement whereas feminine societies place emphasis on emotions and life quality. Uncertainty avoidance is associated with the attitude of societies towards uncertainties. While some may not pay attention to uncertainties, for others, situations without clear boundaries may be registered as a threat. Long and short term orientation is related to long or short term planned by' people and accordingly bearing expectations and in other respects, displays the past, present, and future oriented thinking tendency. Within the scope of this study, it is aimed to identify the positive or negative impact of the culture of origin of university staff, to be designated in Istanbul/Turkey, on the organizational culture. By means of the results of the aforementioned study, the comparison of cohesion is in terms of ability to communicate and accordingly productivity, within the frame of Hofstede's cultural dimensions, between those employed within their culture (of origin) and those employed in different cultures. In pursuant of the results obtained from this study, an opinion can be formed for the regulations to be issued on the matter on national scale. At institutional scale, contributions can be made in the assessment of employee productivity from the aforesaid perspective and in terms of the employee, awareness can be raised on the impact of working within the body of different cultures. 展开更多
关键词 culturE LABOR organizational culture hofstedes cultural dimensions regional culture
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Cross-culture Communication Patterns-Chinese and North American Communications:A case study
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作者 金艺存 《海外英语》 2019年第17期203-205,共3页
This study used a case study methodology and qualitative approach to discover cross-culture communication patterns between Chinese and North American.
关键词 CROss-culturE communication NORTH AMERICAN culturE and CHINEsE culturE A case study hofstede’s culturE dimensions
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汉语教师志愿者在泰跨文化交际探析——以霍夫斯泰德的文化维度为导向 被引量:4
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作者 吴建义 《海外华文教育》 2014年第2期217-220,共4页
泰国汉语教育是目前世界上国际汉语事业发展较好的国家之一,每年国家汉办向泰国选派1000多名的国际汉语教师志愿者赴泰进行汉语国际事业的推广,因此研究中泰两国的文化异同,对于国际汉语教师志愿者更快地融入泰国,更好地进行汉语传播无... 泰国汉语教育是目前世界上国际汉语事业发展较好的国家之一,每年国家汉办向泰国选派1000多名的国际汉语教师志愿者赴泰进行汉语国际事业的推广,因此研究中泰两国的文化异同,对于国际汉语教师志愿者更快地融入泰国,更好地进行汉语传播无疑具有重要意义。本文以霍夫斯泰德的文化维度为导向分析中泰两国的文化异同,从而为国际汉语教师志愿者在泰跨文化交流提供一定的启示。 展开更多
关键词 国际汉语教师志愿者 霍夫斯泰德文化维度 中泰文化异同 跨文化交际
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霍夫斯泰德文化维度理论视角下的中美文化冲突分析——以《无声告白》为例 被引量:2
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作者 刘雁南 万桂莲 《南昌航空大学学报(社会科学版)》 2017年第2期68-72,共5页
华裔作家伍绮诗的处女作《无声告白》讲述了一个生活在美国的混血华裔家庭的故事。通过对作品中家庭成员内心的深刻剖析,小说展现了华人如何融入美国社会以及如何摆脱跨族裔等外在的压力而找寻到真正的自己的艰难过程。对于《无声告白... 华裔作家伍绮诗的处女作《无声告白》讲述了一个生活在美国的混血华裔家庭的故事。通过对作品中家庭成员内心的深刻剖析,小说展现了华人如何融入美国社会以及如何摆脱跨族裔等外在的压力而找寻到真正的自己的艰难过程。对于《无声告白》中存在的跨族裔的文化冲突,将以霍夫斯泰德的文化维度理论为视角,从权力距离、集体主义与个体主义、阳刚气质与阴柔气质、不确定性规避、长期导向与短期导向这五个不同的文化维度进行分析。 展开更多
关键词 霍夫斯泰德文化维度理论 《无声告白》 文化冲突 跨族裔
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董事会文化差异对商业银行资本结构的影响研究 被引量:1
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作者 姚磊 孟达 《贵州财经大学学报》 CSSCI 北大核心 2020年第6期47-56,共10页
以2006~2019年间我国A股上市商业银行为研究样本,将商业银行董事会文化拆解为个人主义、男子气概、不确定性规避、权力距离、长期导向和自我放纵六个维度,根据我国A股上市商业银行的经营特征、发展背景和数据披露特征,基于Hofstede文化... 以2006~2019年间我国A股上市商业银行为研究样本,将商业银行董事会文化拆解为个人主义、男子气概、不确定性规避、权力距离、长期导向和自我放纵六个维度,根据我国A股上市商业银行的经营特征、发展背景和数据披露特征,基于Hofstede文化框架构建商业银行董事会文化作用于商业银行资本结构的三层模型,探究商业银行董事会文化对于资本结构的影响。研究结果表明:董事会文化异质性对于商业银行资本结构具有显著影响,Hofstede文化框架下董事会六个文化维度对于商业银行资本结构均具有显著影响,个人主义和男子气概,与不确定性规避具有显著的负向交互效应。 展开更多
关键词 hofstede框架 资本结构 文化异质性 交互效应
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旅游者感知形象六维度模型及实证研究——以杭州西湖中西方游客为例 被引量:2
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作者 金红燕 黄剑锋 孙根年 《资源开发与市场》 CAS 2020年第8期807-814,887,共9页
基于认知—情感二维模型,运用2015—2018年4年时间近8万字的网络点评,对杭州西湖中西方游客感知形象进行内容分析,并构建了六维度框架。结果发现:①空间、活动、人际关系、人地关系、时间和情感取向6个维度,为跨文化旅游研究提供了基本... 基于认知—情感二维模型,运用2015—2018年4年时间近8万字的网络点评,对杭州西湖中西方游客感知形象进行内容分析,并构建了六维度框架。结果发现:①空间、活动、人际关系、人地关系、时间和情感取向6个维度,为跨文化旅游研究提供了基本框架。②空间、活动、人地关系取向是旅游者感知形象重点,与人际关系、时间共同构成了认知形象范畴,而情感取向对应情感形象。③中西方游客感知形象共性包括山、湖、园、塔的景观空间等,差异表现在国内注重文化象征,而西方注重文化具实等。 展开更多
关键词 旅游者感知形象 六维度框架 跨文化比较 西湖
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霍夫斯泰德的文化价值与中国人的英语习得(英文)
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作者 杨熙超 《科技视界》 2013年第33期236-238,共3页
本文首先分析中国人学习英语过程中存在的问题,接着介绍了霍夫斯泰德的五个文化价值理论:权利距离、个人主义/集体主义、不确定性规避、男性化倾向/女性化倾向和长期目标导向。通过分析文化价值理论,本文尝试分析中国人学习英语过程中... 本文首先分析中国人学习英语过程中存在的问题,接着介绍了霍夫斯泰德的五个文化价值理论:权利距离、个人主义/集体主义、不确定性规避、男性化倾向/女性化倾向和长期目标导向。通过分析文化价值理论,本文尝试分析中国人学习英语过程中存在问题的原因所在。 展开更多
关键词 霍夫斯尔德的文化价值 英语习得 问题 原因
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霍夫斯泰德文化维度视域下媒介信任归因的差异探析:基于对欧洲24国资料的考察 被引量:3
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作者 倪天昌 朱润萍 +1 位作者 黄煜 陈致烽 《国际新闻界》 CSSCI 北大核心 2022年第6期27-49,共23页
媒介信任的影响因素是国内外学者长期关注的话题,但对于文化作为其影响因素的研究付之阙如。拟丰富该研究领域,本文以欧洲的24个国家为研究对象,基于霍夫斯泰德文化维度的研究框架,采用了定性比较分析(QCA)这一研究方法,探究文化因素对... 媒介信任的影响因素是国内外学者长期关注的话题,但对于文化作为其影响因素的研究付之阙如。拟丰富该研究领域,本文以欧洲的24个国家为研究对象,基于霍夫斯泰德文化维度的研究框架,采用了定性比较分析(QCA)这一研究方法,探究文化因素对一国社会媒介信任的影响,并深入探寻何种文化维度或何种文化维度组合能够与一国媒介信任高低产生因果关联。研究结果显示,“个人主义”能够独立促成社会高媒介信任,但没有某一文化维度能独立促成低媒介信任。研究得到了引致高媒介信任的三个组合方案和引致低媒介信任的四个组合方案,拓宽了媒介信任的研究视角,为现有研究提供了新的实证结果。 展开更多
关键词 媒介信任 霍夫斯泰德文化维度 定性比较分析 欧洲
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