Crowdfunding Example China’s largest dark horse movie this summer,Monkey King：Hero Is Back amassed 700 million yuan（$112.7 million）in ticket sales as of July 28,beating Kung Fu Panda 2 as the top-grossing animated...Crowdfunding Example China’s largest dark horse movie this summer,Monkey King：Hero Is Back amassed 700 million yuan（$112.7 million）in ticket sales as of July 28,beating Kung Fu Panda 2 as the top-grossing animated film in Chinese cinemas.The film’s novel fundraising channel have impressed many Chinese moviegoers when Monkey King presented a long producer list that included 109 children,whose parents pooled their money to aid in the movie’s marketing.展开更多
文摘Crowdfunding Example China’s largest dark horse movie this summer,Monkey King：Hero Is Back amassed 700 million yuan（$112.7 million）in ticket sales as of July 28,beating Kung Fu Panda 2 as the top-grossing animated film in Chinese cinemas.The film’s novel fundraising channel have impressed many Chinese moviegoers when Monkey King presented a long producer list that included 109 children,whose parents pooled their money to aid in the movie’s marketing.
