With the rapid development of economic globalization, an increasing number of software, applications and electronic products have entered China's market and the translation of their brand name draws more public at...With the rapid development of economic globalization, an increasing number of software, applications and electronic products have entered China's market and the translation of their brand name draws more public attention. Based on the analysis of brand names of software, applications and products of Apple Inc., This paper argues that zero translation adopted in the brand names in IT industry is the main important and optimal translation method.The case and practice of Apple Inc. In the translation of brand name provides some implications to China's IT industry.展开更多
World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995...World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995,the TCL King Brand colour TV notonly ranked first for its sales volume on theChinese market among the domestically-produced TVs of its kind,but also展开更多
A Meiling brand refrigerator stood forabout four hours in the fire.but afterthe fire was extinguished,the food in therefrigerator was still cold,and after the powersupply was restored,the refrigerator operatednormally...A Meiling brand refrigerator stood forabout four hours in the fire.but afterthe fire was extinguished,the food in therefrigerator was still cold,and after the powersupply was restored,the refrigerator operatednormally. One year,hundreds of Meilingrefrigerators were socked in a flood in AnhuiProvince for three to four months.Althoughthey were covered with sludge,after thepower supply was connected,everythingfunctioned well as usual. The Meiling Company vision so-called non-opening sales indicating a 100percent guarantee.When customers buy展开更多
The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns ...The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns incorporatingthe tight skirts of the Jingpo nationality,thebrocades of the Zhuang nationality,the beltsof the Bai nationality and the展开更多
China now has its own luxury brands. The four brands Feitian (Moutai spirit), Yong-Qi Zitan (furniture), Rongbaozhai (works of art) and Dongding Oolong (tea) were released as the first Chinese luxury brands by the Chi...China now has its own luxury brands. The four brands Feitian (Moutai spirit), Yong-Qi Zitan (furniture), Rongbaozhai (works of art) and Dongding Oolong (tea) were released as the first Chinese luxury brands by the China Luxury Institute on Nov. 11.展开更多
Western fashion brands have been considering China as a market for cheap raw materials and labor for several centuries.However,in recent months,China’s booming economy has attracted the fashion industry.
In general the Goyo firm is one of best Cashmere Companies in Mongolia which is already exports their goods and services overseas in market throughout the world, which means it has international trade and finance. In ...In general the Goyo firm is one of best Cashmere Companies in Mongolia which is already exports their goods and services overseas in market throughout the world, which means it has international trade and finance. In this report it is discussed the Goyo Cashmere Company and the Cashmere industry in Mongolia. And it is recommended one new business idea which makes the Goyo Cashmere Company competitive in the market and gives some the new opportunities that no other Cashmere firm have. And more on it is discussed strategies entering the overseas market with its related risks and ways of reducing the risks. For conclusion the Goyo cashmere according to the new idea it can successful in the market.展开更多
This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in or...This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.展开更多
文摘With the rapid development of economic globalization, an increasing number of software, applications and electronic products have entered China's market and the translation of their brand name draws more public attention. Based on the analysis of brand names of software, applications and products of Apple Inc., This paper argues that zero translation adopted in the brand names in IT industry is the main important and optimal translation method.The case and practice of Apple Inc. In the translation of brand name provides some implications to China's IT industry.
文摘World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995,the TCL King Brand colour TV notonly ranked first for its sales volume on theChinese market among the domestically-produced TVs of its kind,but also
文摘A Meiling brand refrigerator stood forabout four hours in the fire.but afterthe fire was extinguished,the food in therefrigerator was still cold,and after the powersupply was restored,the refrigerator operatednormally. One year,hundreds of Meilingrefrigerators were socked in a flood in AnhuiProvince for three to four months.Althoughthey were covered with sludge,after thepower supply was connected,everythingfunctioned well as usual. The Meiling Company vision so-called non-opening sales indicating a 100percent guarantee.When customers buy
文摘The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns incorporatingthe tight skirts of the Jingpo nationality,thebrocades of the Zhuang nationality,the beltsof the Bai nationality and the
文摘China now has its own luxury brands. The four brands Feitian (Moutai spirit), Yong-Qi Zitan (furniture), Rongbaozhai (works of art) and Dongding Oolong (tea) were released as the first Chinese luxury brands by the China Luxury Institute on Nov. 11.
文摘Western fashion brands have been considering China as a market for cheap raw materials and labor for several centuries.However,in recent months,China’s booming economy has attracted the fashion industry.
文摘In general the Goyo firm is one of best Cashmere Companies in Mongolia which is already exports their goods and services overseas in market throughout the world, which means it has international trade and finance. In this report it is discussed the Goyo Cashmere Company and the Cashmere industry in Mongolia. And it is recommended one new business idea which makes the Goyo Cashmere Company competitive in the market and gives some the new opportunities that no other Cashmere firm have. And more on it is discussed strategies entering the overseas market with its related risks and ways of reducing the risks. For conclusion the Goyo cashmere according to the new idea it can successful in the market.
文摘This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.
