期刊文献+
共找到1,553篇文章
< 1 2 78 >
每页显示 20 50 100
Strategic Planning Practices of Hotels in Kenya
1
作者 Lilian M.Gikutha Florence W.Njau Naghea Jilo 《Journal of Tourism and Hospitality Management》 2024年第1期12-17,共6页
This study broadens perspectives of strategic planning procedures in hotels by analyzing hotel managers’perspectives on hotel strategy formulation and planning.The study was a descriptive quantitative study that targ... This study broadens perspectives of strategic planning procedures in hotels by analyzing hotel managers’perspectives on hotel strategy formulation and planning.The study was a descriptive quantitative study that targeted managers from various Kenyan hotels.180 questionnaires were returned from a sample of 280 hotel managers who had attended management development programs at a hospitality school.The primary goal of the study was to analyze two aspects of the strategic planning process:strategy formulation and strategic planning.The findings revealed that hotels in Kenya have developed methods and are keen on scanning their external environments.However,with the product offerings being so comparable,competitive analysis played an important role in the context.Creating a unique or specialty offering was not a popular option for most hotels.Cost-cutting was the most favored strategic inclination to achieve desired results.The balanced scorecard was underutilized in the sector.While managers were involved in the strategic planning process,other lower cadre employees were not,they were provided with the targets for the hotels’organizational goals to be achieved.The findings reveal that with similar products and services,the industry creates a hostile business climate with fierce rivalry and must invest in the most obvious alternative of cost reduction to survive.Alternative product innovation is not common in this industry for developing a differentiation approach that allows a property to control a market. 展开更多
关键词 hotels strategy formulation strategic planning
下载PDF
Research on the Development of Green Hotels in the Context of Low Carbon Tourism
2
作者 Ze Hui Fan Fang Huang Jiang Tao Li 《Proceedings of Business and Economic Studies》 2023年第5期59-65,共7页
With the continuous implementation of national measures related to carbon neutrality strategy,the concept of a low-carbon economy has been deeply rooted in people’s hearts.Low-carbon tourism has gradually become an i... With the continuous implementation of national measures related to carbon neutrality strategy,the concept of a low-carbon economy has been deeply rooted in people’s hearts.Low-carbon tourism has gradually become an inevitable trend,and the tourism industry is also undergoing orderly transformation and upgrading.To promote the sustainable development of the tourism industry,the tourism and hotel industry should also shift towards a low-carbon and green model.Hotel activities can easily bring related environmental issues,such as energy consumption,garbage generation,ecological pollution,etc.Therefore,building a green hotel will bring huge social and economic benefits to the low-carbon tourism industry.This article will address the above issues and take a low-carbon economy as the starting point,proposing sustainable development strategies and suggestions for green hotels from both the internal and external environment of the hotel,creating a low-carbon management atmosphere,and promoting the low-carbon operation of the green hotel industry. 展开更多
关键词 Low carbon tourism Green hotels Sustainable development
下载PDF
Assessment of the Implementation of Energy Conservation Opportunities Arising from Energy Audits;A Study of Four-Star and Five-Star Hotels in Nairobi Kenya
3
作者 Nicholas Ogola Peter Musau Cyrus Wekesa 《Journal of Power and Energy Engineering》 2023年第9期15-44,共30页
This study assesses the implementation of energy conservation opportunities in four-star and five-star hotels in Nairobi. The Covid-19 pandemic had a significant impact on the Hospitality Industry. Currently, there is... This study assesses the implementation of energy conservation opportunities in four-star and five-star hotels in Nairobi. The Covid-19 pandemic had a significant impact on the Hospitality Industry. Currently, there is a growing inclination to furnish guests with superior and sustainable services in an energy-efficient and eco-friendly way. Comprehensive research was conducted from energy audits gathered from the establishments and contracted auditing companies, on top of this, hotel staff were given digital questionnaires. To add to the data, the researcher surveyed the hotels with engineering managers. The Energy Audits found that all 10 hotels had adopted Energy Conservation Opportunities (ECOs). After further analysis, the mean adoption rate of Energy Conservation Opportunities (ECOs) during the past three years was 55.83%, which was below the aim of 100%. According to studies, hotel staff manages energy to cut costs. The researcher found that hotels use up a lot of energy. However, they have conservation potential, depending on government policies, costs, ease of implementation, and management commitment to sustainable practices. Essentially, Energy Conservation Opportunities (ECOs) reduce energy expenditures and boost reliable revenues, especially during high energy prices and uncertainty. 展开更多
关键词 Energy Conservation Opportunities (ECOs) Energy Regulation 2012 Energy Audit 4-Star Hotel 5-Star Hotel Energy Management Environmental Sustainability Energy Efficiency
下载PDF
The Effect of Customer Verbal Aggression on Burnout in Frontline Employees in Hotels and Travel Agencies: The Moderating Role of Perceived Supervisor Support
4
作者 Jailan M. El Demerdash Heba M. Said 《Journal of Tourism and Hospitality Management》 2018年第6期291-303,共13页
This study aimed to assess the effect of customer verbal aggression(CVA)on job burnout(JB)in frontline employee in both hotels and travel agencies,trying to reveal if there is a difference between both sectors in this... This study aimed to assess the effect of customer verbal aggression(CVA)on job burnout(JB)in frontline employee in both hotels and travel agencies,trying to reveal if there is a difference between both sectors in this context.The study additionally tested the moderation role of perceived supervisor support(PSS)in the relation between customer verbal aggression and burnout in hotels and travel agencies.Two versions of the questionnaire were distributed online.The first among hotels employees and the second was addressed to travel agencies employees;613 were retrieved and analyzed using the version of Spss 23.0.The results showed a significant difference among the level of customer verbal aggression,job burnout,and perceived supervisor support in hotels and travel agencies.Although there was a significant relation between customer verbal aggression and job burnout among frontline employees in both settings,this relationship was moderated by PSS in hotels but not in travel agencies.Eventually,the study concludes with recommendations and practical managerial implications in this regard and it can be considered as a first step for helping practitioners to efficiently manage such a phenomenon. 展开更多
关键词 CUSTOMER verbal aggression(CVA) job burnout(JB) perceived SUPERVISOR support(PSS) travel agencies hotels FRONTLINE employees
下载PDF
Exploring the Importance of Service Quality Attributes for Millennials at Boutique Budget Hotels
5
作者 Heena Singh Sikand Neha Singh 《Journal of Tourism and Hospitality Management》 2020年第6期251-271,共21页
Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials f... Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal. 展开更多
关键词 service quality MILLENNIALS boutique budget hotels customer satisfaction customer loyalty
下载PDF
Correlating Customer Satisfaction and Customer Loyalty:The Case of International Tourists in Cretan Resort Hotels
6
作者 Vasiliki Avgeli Dimitris Smarianakis Marios Sotiriades 《Journal of Tourism and Hospitality Management》 2020年第2期43-59,共17页
Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinfo... Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty. 展开更多
关键词 customer satisfaction customer loyalty CORRELATIONS international tourists resort hotels
下载PDF
Hotels In Tianjin
7
《China's Foreign Trade》 1997年第5期54-55,共2页
Name 1. SHERATON TIANJIN HOTEL 2. HYATT HOTEL TIANJIN 3. THE CRYSTAL PALACE HOTEL TIANJIN 4. NEW WORLD ASTOR HOTEL TIANJIN 5. TIANJIN INTERNATIONAL BUILDING 6. TIANJIN FRIENDSHIP HOTEL 7. TIANJIN VIEW
关键词 St In hotels In Tianjin
下载PDF
Job Satisfaction of Hospitality Employees of the Department of Tourism Accredited Hotels in Baguio City
8
作者 Isagani A.Paddit 《Journal of Tourism and Hospitality Management》 2021年第5期259-268,共10页
A high level of job satisfaction among workers in the hospitality industry improves the level of satisfaction among its guests.This study determined the level of job satisfaction of employees according to the identifi... A high level of job satisfaction among workers in the hospitality industry improves the level of satisfaction among its guests.This study determined the level of job satisfaction of employees according to the identified factors which are perceived essential and will increase the employee’s level of performance.The study was composed of 219 rank and file employees.The study made use of a descriptive method to answer the research objectives.The findings showed that the employees of the DOT accredited hotels in Baguio City are very satisfied.The level of job satisfaction of Generation X and Millennials were both satisfied.However,younger employees are less satisfied with their jobs than older employees.Job satisfaction of hospitality employees according to gender showed that male employees were more satisfied than female employees.The significant differences in job satisfaction of males and females are their values,goals,and workplace expectations.Job satisfaction of hospitality employees varies according to their highest educational attainment.The findings showed that the higher the level of educational attainment among hospitality employees,the higher their satisfaction level.The employees believed that salaries and wages remain the most dominant factor in increasing their job satisfaction level. 展开更多
关键词 job satisfaction performance hospitality employees job factors accredited hotels
下载PDF
Airlines and Tourist Hotels Guide
9
《China's Foreign Trade》 1995年第8期44-45,共2页
Domestic Airlines Tianjin Subsidiary Air China It has both domestic and international destinations, starting from Tianjin to Guangzhou, Shanghai, Xi’an, Chengdu, Wenzhou, Fuzhou, Xiamen, Shantou, Shenzhen, Haikou, Ho... Domestic Airlines Tianjin Subsidiary Air China It has both domestic and international destinations, starting from Tianjin to Guangzhou, Shanghai, Xi’an, Chengdu, Wenzhou, Fuzhou, Xiamen, Shantou, Shenzhen, Haikou, Hongkong and Seoul. 展开更多
关键词 SAS Airlines and Tourist hotels Guide
下载PDF
Status Quo and Prospects of Hotels in Beijing
10
作者 Zhong Shu 《China's Foreign Trade》 1997年第12期48-48,共1页
As China expands its opening to the outside world, hotels in Beijing are developing rapidly. At the end of 1997, there were 259 hotels in Beijing, including 15 fivestar ones, 25 four-star ones and 46 three-star ones a... As China expands its opening to the outside world, hotels in Beijing are developing rapidly. At the end of 1997, there were 259 hotels in Beijing, including 15 fivestar ones, 25 four-star ones and 46 three-star ones and having more than 60,000 rooms.If hotels not appraised for star grade are taken into account, the hotel market in Beijing will be much larger. 展开更多
关键词 Status Quo and Prospects of hotels in Beijing
下载PDF
Impact of Operating Conditions on the Productivity of Star-Rated Hotels in China's Mainland: Verification from Spatial Metrology
11
作者 XIE Ailiang LI Xiubiao +2 位作者 LIU Zhongxiu LIU Chuanyu YU Feng 《Journal of Landscape Research》 2019年第1期87-89,94,共4页
Room occupancy rate is a key indicator of star-rated hotel management quality. This paper takes Cobb-Douglas production function as the theoretical framework. Spatial Moran index of autocorrelation, Spatial Lag Model(... Room occupancy rate is a key indicator of star-rated hotel management quality. This paper takes Cobb-Douglas production function as the theoretical framework. Spatial Moran index of autocorrelation, Spatial Lag Model(SLM) and Spatial Error Model(SEM) are used to analyze the star-rated hotels labor productivity of 31 provincial regions in China's Mainland based on the star-rated hotels statistical data of year 2016. The spatial correlation and spatial difference of the star-rated hotels labor productivity is discussed. This paper studies the impact of three factors on spatial characteristics of star-rated hotels labor productivity in China's Mainland. The econometric estimation results show that:(1) Star-rated hotels labor productivity present significant spatial dependence and spatial difference in China's Mainland.(2) The estimation results of Ordinary least Squares(OLS) are reliable.(3) The reliability of the results obtained by the Spatial Error Model(SEM) analysis is the highest, and has a stronger explanatory power to the spatial relationship of star-rated hotels labor productivity in China's Mainland. The average room occupancy rate has more influence on the labor productivity of the provincial star-rated hotels than the impact of capital and labor. 展开更多
关键词 LABOR PRODUCTIVITY Star-rated hotels Room OCCUPANCY rate SPATIAL econometric analysis MAINLAND China
下载PDF
Energy Consumption and Energy Use Characteristics of High-Rise Hotels: A Case Study of Xi'an, Shaanxi
12
作者 LI Xueping WU Yue 《Journal of Landscape Research》 2019年第2期99-103,共5页
In this paper, 5 high-rise hotels in Xi'an were selected for research, their energy consumption data from 2015 to 2016 were collected and analyzed, their comprehensive energy consumption per unit area was compared... In this paper, 5 high-rise hotels in Xi'an were selected for research, their energy consumption data from 2015 to 2016 were collected and analyzed, their comprehensive energy consumption per unit area was compared by using the standard coal coefficient, and their energy use characteristics and influencing factors were obtained. The test analyzed various parameters of the indoor environment and evaluated the indoor environmental quality according to the specifications and standards. Starting from the perspective of energy use systems, this paper found energy consumption priorities and problems of these hotels, and proposed feasible energy conservation measures, in a view to providing a reference for energy conservation design of high-rise hotels in Xi'an. 展开更多
关键词 HIGH-RISE hotels ENERGY consumption INDOOR environment ENERGY use CHARACTERISTICS
下载PDF
BARS & HOTELS
13
《China's Foreign Trade》 2008年第14期5-,共1页
Hilton Beijing Wangfujing Set to Open on July 28 Hilton's newest intimate-style hotel set to open in the heart of Wangfujing Street, next to the Forbidden City Scheduled to open on July,28 2008,Hilton Beijing Wang... Hilton Beijing Wangfujing Set to Open on July 28 Hilton's newest intimate-style hotel set to open in the heart of Wangfujing Street, next to the Forbidden City Scheduled to open on July,28 2008,Hilton Beijing Wangfujing sets the stan- dard for modern comfort.Designed as a chic,intimate lifestyle hotel,featuring 255 guestrooms including 58 suites,the hotel will be housed in the Macao Center Complex,ideally located on Wangfujing Commercial Street,one of Beijing's most prestigious addresses. 展开更多
关键词 WILL WWW hotels BARS
下载PDF
CHIC’N BOUTIQUE Welcoming a new wave of sleek Shanghai hotels
14
作者 Christine Huang 《大美术》 2007年第4期145-150,共6页
Our city is long past its coming out. Now one of the most talked about destinations in the world, Shanghai is as much of a center for tourism as it is for commerce. Travelers here face a glut
关键词 N BOUTIQUE Welcoming a new wave of sleek Shanghai hotels
下载PDF
Research on Meteorological Disaster Risk of Hotels in the Dabie Mountain Scenic Area
15
作者 Chunying LI Chen CHEN Chunlong ZHANG 《Meteorological and Environmental Research》 CAS 2022年第4期86-90,共5页
Using meteorological data of Anhui Meteorological Bureau,based on the multi-level fuzzy comprehensive analysis method,this paper preliminarily explores the main types and various influencing factors of regional meteor... Using meteorological data of Anhui Meteorological Bureau,based on the multi-level fuzzy comprehensive analysis method,this paper preliminarily explores the main types and various influencing factors of regional meteorological disasters related to hotel buildings in the Dabie Mountain Scenic Area,and puts forward suggestions on how to deal with the risk of meteorological disasters in the scenic area,in order to provide a better understanding of the Dabie Mountains.It provides a theoretical basis for better response to meteorological disaster decision-making in the development of the scenic spot,and also hopes to provide reference for other Dabie Mountain scenic spots in Hubei and Henan.The research results show that the main types of meteorological disasters faced by hotel buildings in the Dabie Mountain Scenic Area are:rainstorm,thunder and lightning,heavy fog,and snow disaster.The occurrence frequency of various disasters is higher than that of the plains,and the intensity is higher.Due to the high altitude of the hotel buildings,the soil resistivity has obvious mutation or stratification.The terrain surrounded by mountains on three sides often becomes a good conductor of lightning,and the risk of lightning strikes is high,and the lighting weather is frequent.The Dabie Mountain Scenic Area is prone to heavy fog,frost,snow disaster and other weather due to its high altitude,high air humidity and low temperature.Hotels in the Dabie Mountain Scenic Area should effectively deal with meteorological disasters and reduce losses by formulating disaster prevention plans,strengthening lightning protection engineering measures for hotel buildings,and regularly testing and maintaining the lightning protection devices installed in hotels. 展开更多
关键词 Dabie Mountain Scenic Area HOTEL RAINSTORM LIGHTNING Risk
下载PDF
Food Waste Management in Luxury Hotels-Best Practices and Limitations
16
作者 Klára Morvay Karakas 《Journal of Environmental Science and Engineering(B)》 2021年第3期103-111,共9页
Hospitality industry and hotels are considered to waste a lot of food.This research aims to focus on food waste management in luxury hotels by investigating three luxury hotels in Budapest(Hungary).The investigation f... Hospitality industry and hotels are considered to waste a lot of food.This research aims to focus on food waste management in luxury hotels by investigating three luxury hotels in Budapest(Hungary).The investigation focuses on qualitative methods,eleven interviews and observations were made from September to December 2018.Results show that in luxury hotels the main challenge is to ensure the correct balance between 5*experience and minimizing food waste.It was found that kitchen,breakfast open-buffet and staff canteen are among the leading causes of food waste,generating even higher food waste compared to conferences,banquets,orála carte options.While a broad range of practices exist that are believed to minimize the food waste of buffets,most of the luxury hotels are only implementing a small ratio of such practices and are only in the beginning of the planning phase to expand their practices in this regard. 展开更多
关键词 Waste management food waste luxury hotel best practices LIMITATIONS
下载PDF
Development or Environmental Jeopardy: The Carbon Footprint of Hotels in Juba South Sudan
17
作者 Ladu David Morris Lemi Michael Carnegie LaBelle 《American Journal of Climate Change》 2022年第1期1-21,共21页
Climate change and global warming have been identified as major threats to the development of South Sudan due to greenhouse gases (GHGs) emission responsible for the rising temperatures and erosion of existing ecosyst... Climate change and global warming have been identified as major threats to the development of South Sudan due to greenhouse gases (GHGs) emission responsible for the rising temperatures and erosion of existing ecosystem services that support local livelihoods. Mitigating GHGs emissions has become an urgent global policy trajectory with countries acceding to related Treaties and setting national targets. Despite having submitted its initial communications to the United Nations Framework Convention on Climate Change (UNFCCC), outlining specific sectors for GHGs reduction, the rapidly growing hotel industry has not been identified among the sectors and no GHGs emission reporting has been undertaken. Therefore, this study aimed to assess, quantify and report on the GHGs emission potential of the hotel industry in Juba-South Sudan, examine existing GHGs emission reporting mechanisms and propose a reporting framework. Using a standard quantitative methodology, the carbon footprint of twenty-seven hotels was assessed. The results showed that the hotel industry is one of the leading emitters of GHGs emission amounting to 14,624.9-ton CO<sub>2</sub>eq/year. The study also found no existing GHGs reporting systems in South Sudan and proposed a reporting framework and identified potential emissions reduction strategies for the hotel industry to deal with climate change and carbon emission issues of the hospitality industry. It recommends that further research be initiated to 1) assess the applicability of the identified strategies in the context of South Sudan and 2) to quantify GHGs emissions from cooling appliance within the hospitality industry as well as emissions from other growing sectors like the transportation. 展开更多
关键词 Carbon Footprint HOTEL Climate Change GHG Emission Reporting Mechanism
下载PDF
Evaluation System of Eco Hotels:A Case Study of Huanggang New Beacon Walden Hotel
18
作者 CHEN Cui DENG Mengting 《Journal of Landscape Research》 2018年第3期7-11,共5页
By comparing the difference between a green hotel and an eco hotel,this paper pointed out that the green hotel is the primary stage of the eco hotel and that the existing national industry standard Green Hotel Evaluat... By comparing the difference between a green hotel and an eco hotel,this paper pointed out that the green hotel is the primary stage of the eco hotel and that the existing national industry standard Green Hotel Evaluation Rules does not apply to the evaluation of the eco hotel.Through theoretical and empirical research,combined the expert advice,an eco hotel evaluation system was established,covering 1 target,5 indicators,and 20 factors.The indicator weight in Excel was calculated using the analytic hierarchy process(AHP).Huanggang New Beacon Walden Hotel was identified as an EE-level(secondary) eco hotel according to the empirical study on the hotel and the expert rating. 展开更多
关键词 ECO HOTEL Evaluation system ANALYTIC hierarchy process(AHP)
下载PDF
从“以机适地”到“改地宜机”的丘陵山区农业机械化路径优化
19
作者 邵腾伟 王堃 《中国农机化学报》 北大核心 2024年第3期269-277,共9页
丘陵山区耕地面积、农作物播种面积均占全国耕地面积及农作物播种面积的1/3,涉及农业人口近3亿人,研究如何推进农业机械化以实现农业强国至关重要。从丘陵山区农业机械化发展的内在逻辑出发,比较分析“改地宜机”与“以机适地”,探讨丘... 丘陵山区耕地面积、农作物播种面积均占全国耕地面积及农作物播种面积的1/3,涉及农业人口近3亿人,研究如何推进农业机械化以实现农业强国至关重要。从丘陵山区农业机械化发展的内在逻辑出发,比较分析“改地宜机”与“以机适地”,探讨丘陵山区从“以机适地”到“改地宜机”的农业机械化转换动力,结合Hotelling模型测算政府支持丘陵山地“改地宜机”的补贴标准,并对国内外案例进行分析解读。研究表明,“以机适地”的小型化农机对农业生产率改进有限,丘陵山区农业现代化、建设农业强国的根本出路在于“改地宜机”为大动力、高效率农机作业创造土地条件。为提高农业经营主体参与“改地宜机”意愿,政府应根据宜机化改造耕地条件采取差异化财政补贴,降低农业经营主体“改地宜机”投入成本、缩短投资回本年限,其中坡度在2°以下、2°~6°、6°~15°的补贴标准分别为15 000元/hm^(2)、30 000元/hm^(2)和45 000元/hm^(2),对坡度超过15°以土地原则应退耕还林还草,不宜高成本进行宜机化改造。针对国内外丘陵山区“改地宜机”的农业机械化经验及存在的问题,提出积极稳妥推进丘陵山区“改地宜机”的对策建议。 展开更多
关键词 丘陵山区 改地宜机 以机适地 农业机械化 HOTELLING模型
下载PDF
公益性和渠道偏好双渠道销售定价策略
20
作者 张爽 陆媛媛 《牡丹江师范学院学报(自然科学版)》 2024年第2期1-5,共5页
构建一个双渠道销售模型,并对其进行博弈分析.研究结果显示,消费者对线下渠道的信任程度对生产商(农民)的批发价、利润以及线下零售商单位产品的固定售价有正向影响,消费者对线下渠道的信任度提高对公益主播单位产品的固定售价和利润有... 构建一个双渠道销售模型,并对其进行博弈分析.研究结果显示,消费者对线下渠道的信任程度对生产商(农民)的批发价、利润以及线下零售商单位产品的固定售价有正向影响,消费者对线下渠道的信任度提高对公益主播单位产品的固定售价和利润有负向影响.公益主播应该凸显其线上销售的优势,提高生产商的利润;生产商和线下零售商应该通过品牌宣传和增加产品黏着性,不断建立消费者的信任度. 展开更多
关键词 公益助农 线下渠道接受程度 HOTELLING模型 消费者渠道偏好
下载PDF
上一页 1 2 78 下一页 到第
使用帮助 返回顶部