While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would b...While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would be quite beneficial if we could understand the key elements that have contributed to the success of the Hua Mulan story so that we can employ similar elements in other intercultural communication programs and promote the communication and dissemination of cultures between China and the rest of the world.According to the findings from the interviews of 6,130 respondents from 107 countries,we found that the Hua Mulan story gains global acceptance because it represents a story of“a hero with a thousand faces,”which embodies the integration of Chinese traditions and contemporary spirit through sharing a global meaning while responding to various culturally common challenges.Five key cultural value dimensions are responsible for this Chinese story’s cross-cultural affinity and influence,which helped it win recognition and empathy worldwide.The five key cultural value dimensions are loyalty and patriotism,the courage to take responsibility,compatibility of individualism and collectivism,respondence to the multicultural appeal,and hero growth.These dimensions are then generalized as the value identity orientation grounded in a Global Shared Meaning(GSM)in this study.展开更多
IN China,the story of Hua Mulandisguising herself as a man andjoining the army is an ageless themeand every household knows the story.The name of the heroine was spreadeven wider when Walt Disney Companysuccessfully l...IN China,the story of Hua Mulandisguising herself as a man andjoining the army is an ageless themeand every household knows the story.The name of the heroine was spreadeven wider when Walt Disney Companysuccessfully launched an animatedproduction of it.The animated film,“Hua Mulan,”caused a stir in theinternational film market.Amused andmoved by the woman’s story,morepeople became interested in its origin;sowhere is the hometown of Hua Mulan?展开更多
基金funded by the National Social Science Fund of China“A study on the Narrative Strategy of‘Telling Chinese Stories Well’in the Cross-cultural Context”(17XXW008).
文摘While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would be quite beneficial if we could understand the key elements that have contributed to the success of the Hua Mulan story so that we can employ similar elements in other intercultural communication programs and promote the communication and dissemination of cultures between China and the rest of the world.According to the findings from the interviews of 6,130 respondents from 107 countries,we found that the Hua Mulan story gains global acceptance because it represents a story of“a hero with a thousand faces,”which embodies the integration of Chinese traditions and contemporary spirit through sharing a global meaning while responding to various culturally common challenges.Five key cultural value dimensions are responsible for this Chinese story’s cross-cultural affinity and influence,which helped it win recognition and empathy worldwide.The five key cultural value dimensions are loyalty and patriotism,the courage to take responsibility,compatibility of individualism and collectivism,respondence to the multicultural appeal,and hero growth.These dimensions are then generalized as the value identity orientation grounded in a Global Shared Meaning(GSM)in this study.
文摘IN China,the story of Hua Mulandisguising herself as a man andjoining the army is an ageless themeand every household knows the story.The name of the heroine was spreadeven wider when Walt Disney Companysuccessfully launched an animatedproduction of it.The animated film,“Hua Mulan,”caused a stir in theinternational film market.Amused andmoved by the woman’s story,morepeople became interested in its origin;sowhere is the hometown of Hua Mulan?
