On the Chinese garments market today, a dazzling array of Chinese and foreign brand names offering the latest fashions are vying for attention from customers. They are attracting more and more people with diverse colo...On the Chinese garments market today, a dazzling array of Chinese and foreign brand names offering the latest fashions are vying for attention from customers. They are attracting more and more people with diverse colours, styles, patterns and fabrics. Behind this thriving market there’s fiercecompetition between garment manufacturers.展开更多
Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convi...Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.展开更多
Fully fashioned knitwear has a problem that the texture and dimension of the garment, consumption and costing cannot be decided until the pattern is sincerely knitted and carried out environs of stipulations involved ...Fully fashioned knitwear has a problem that the texture and dimension of the garment, consumption and costing cannot be decided until the pattern is sincerely knitted and carried out environs of stipulations involved in the knitting process. The study finds out a total regular consumption, costing system and its parameters that are required to make a cost sheet of knitwear (sweater). The analysis gives the complete manner of sweater costing with the recommended aid of inspecting the elements that have an impact on costs. Required consumption and costing techniques such as yarn, trims, accessories, testing, rate of manufacturing and FOB are on hand in this study about exhibiting a special model of costing. The cost sheet consists of huge costs incurred at an extensive range of tiers of business operations. The analysis intends to show off from received tech pack to closing cost sheet. Therefore, the producers will obtain a sturdy reflection of a sweater costing method. Effective costing suggests the way to exist in this internationally competitive market.展开更多
Brand identity is a key topic in fashion design and communication. It relies on several tangible and intangible elements, such as recognisability of trademarks and styles, of materials and processing details, on story...Brand identity is a key topic in fashion design and communication. It relies on several tangible and intangible elements, such as recognisability of trademarks and styles, of materials and processing details, on storytelling, values, testimonials, company history and so on. The evolution of communication strategies in the digital era, and of globalised markets, demands rational, evidence-based management of the public image of brands. This article offers a theoretical discussion of the structural elements which play a part in establishing the public identity of fashion brands in the era of digital communication, and an innovative approach to the evidence-based investigation of the identity of a number of fashion brands as perceived by customers. The approach proposed here is based on a mix of interviews exploring subjective brand awareness, and objective monitoring of visual attention through eye-tracking. The article also summarises findings obtained by applying this approach to several subjects exposed to communication artefacts produced by fashion brands in order to obtain some information of general interest regarding the factors that influence customers’ mental models.展开更多
Festivals are intrinsic aspects of the culture of a group of people and allow displaying interesting crafts and elements such as fabrics, symbols, folktales, and paraphernalia. The dynamism in the culture is vast but ...Festivals are intrinsic aspects of the culture of a group of people and allow displaying interesting crafts and elements such as fabrics, symbols, folktales, and paraphernalia. The dynamism in the culture is vast but unexplored as inspiration for the creation of products. This created the need to explore the possibility of designing contemporary print and products from these crafts and elements from two festivals (Aboakyir and Gologo) using Adobe Photoshop in the design process. This phenomenon necessitated the consideration of this project which was undertaken by employing the design-based practice coupled with observation as an instrument. Elements related to the festivals were identified and using the design process, print designs were developed and further simulated on different products. This practice seeks to promote the cultural heritage of the people to a wider populace and the world at large. It is recommended that the Traditional Council should have a museum or gallery for keeping the artworks used in their festivals for archival purposes.展开更多
In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale dec...In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.展开更多
Fashion changes frequently, on monthly, seasonal to yearly basis. In different periods of time, people tried to use different theories to explain the concept of fashion change. Traditional views including trickle down...Fashion changes frequently, on monthly, seasonal to yearly basis. In different periods of time, people tried to use different theories to explain the concept of fashion change. Traditional views including trickle down theory, collective selection theory, mass market theory and subculture leadership theory. From the viewpoint of contemporary thoughts, symbolic interactionist theory of fashion and the power of the fashion industry were discussed and used to examine fashion images prevailing in Hong Kong. Hong Kong young consumers were selected as study samples. Focus group interviews and questionnaire survey were used as qualitative and quantitative method. Results shows that to accept fashion change, status (working or studying) had influence in interpreting fashion images. In addition, male and female students had different opinion on selected statements of the symbolic interactionist theory of fashion but no difference was found between working subjects. Marketing implications are discussed with reference to the findings.展开更多
In recent years,Chinese consumers have gradually awakened their awareness of"non-invasive cosmetic beauty procedures".The concept of non-invasive cosmetic beauty procedures first emerged in 2014 in the Europ...In recent years,Chinese consumers have gradually awakened their awareness of"non-invasive cosmetic beauty procedures".The concept of non-invasive cosmetic beauty procedures first emerged in 2014 in the European medical beauty field,and gradually became popular in China in2015.Light medical beauty is a professional medical cosmetology program between plastic surgery and cosmetology,which refers to meet the demand for beauty via the use of non-invasive or minimally invasive medical treatment with advanced products,instruments and medical means.展开更多
If you think the fashion is the privilege for adults,then when enjoying the fascinating designs and the performance from"little models",you will know that you are wrong.The world of children are always aroun...If you think the fashion is the privilege for adults,then when enjoying the fascinating designs and the performance from"little models",you will know that you are wrong.The world of children are always around fairy tales.展开更多
To embody the pattern and sytle of costume is the key purpose of fashion performance.But the modelling is an important link of fashion performance. About how to fully expressthe pattern and style of costume through ex...To embody the pattern and sytle of costume is the key purpose of fashion performance.But the modelling is an important link of fashion performance. About how to fully expressthe pattern and style of costume through external form and inner entiment of the modelling.this paper pointed out three factors such as point and surface. idea and rhythm and expound-ed and proved that the three factors are unseparate organism.展开更多
Today, more people are riding bicycles than ever before--and the numbers keep growing. This is due in part to a greater awareness of environmental issues and growing health consciousness. Another factor driving the in...Today, more people are riding bicycles than ever before--and the numbers keep growing. This is due in part to a greater awareness of environmental issues and growing health consciousness. Another factor driving the increasing number of women bicyclists today is many designer bicycles now available. Still, these bicycles reflect the subjective sensibilities of their designers, and there is no guarantee that they will always match an increasingly diverse array of consumer values. In response to this challenge, our study sets out to build a bicycle design model based on fashion styles popular with young women in their 20s. Fashion analysis and bicycle design analysis used statistical science, such as cluster analysis, principal component analysis, and analytic hierarchy process （AHP）. After that, we designed a new bicycle using computer-aided design （CAD） from the analysis results. Finally, the approach model developed in this study was confirmed to be effective by an interview with the company.展开更多
A mid the ever-changing tides of fashion,Arc’teryx,a high-performance outdoor equipment brand known for leading innovations in outdoor apparel tech and once beloved by middleaged outdoor enthusiasts,has now secured a...A mid the ever-changing tides of fashion,Arc’teryx,a high-performance outdoor equipment brand known for leading innovations in outdoor apparel tech and once beloved by middleaged outdoor enthusiasts,has now secured a place as social currency for Chinese trendsetters.Salomon,once associated with the“ugly shoe”aesthetic exclusive to mountaineers,has become a coveted fashion essential,commanding premium prices driven by fervent demand.In addition,as the Lululemon brand evolves from its body-conscious fit origins for yoga enthusiasts to a versatile wardrobe staple for commuters.展开更多
In megacities, the phenomenon of the highrise buildings which add fashion elements into the body and facades seems as big sculptures. Architect composed their work by applying the cross-pollination of design method. T...In megacities, the phenomenon of the highrise buildings which add fashion elements into the body and facades seems as big sculptures. Architect composed their work by applying the cross-pollination of design method. They adopted the various elements to enrich their building＇s facade in order to look different. On the other hand, the traditional architecture expressed the tribe civilization by placing their proud artifacts into the building＇s facade. The purpose of this study is to find a new theory of architecture during their process of becoming of the architecture＇s form. The study applied a phenomenological investigation method of several highrise building＇s facade at Jakarta and several districts of Singapore, Brisbane and Melbourne. The study result is a new theory named ＂the fashion-architecture＂ is a building composed by adopting the cross-pollination of design method. To enrich the building＇s facade, architect adopted anything including the fashion＇s design elements： accessories, millineries, and cosmetics also reflected by the traditional architecture. Their fashion-architecture works are reflecting the tribe civilization into a contemporary architecture design.展开更多
Starting from the concept and development of fashion photography, this paper expounds the development history of the concept of fashion photography, makes clear the characteristics of the current concept of fashion ph...Starting from the concept and development of fashion photography, this paper expounds the development history of the concept of fashion photography, makes clear the characteristics of the current concept of fashion photography, as well as analyzes fashion photography’s trend on the development concept expression.展开更多
2017 Beijing Fashion Summit On September 22nd,2017 Beijing Fashion Summit was held at National Museum of China.Sponsored by Beijing Textile and Garment Industry Association,Beijing Fashion Holdings Co.,Ltd.,as well as...2017 Beijing Fashion Summit On September 22nd,2017 Beijing Fashion Summit was held at National Museum of China.Sponsored by Beijing Textile and Garment Industry Association,Beijing Fashion Holdings Co.,Ltd.,as well as the magazine Fashion,and undertaken by Beijing Fashion Week Co.,Ltd.and Beijing Fashion Cultural Communication Co.,Ltd.,the summit was one of important sectors of 2017 Beijing Fashion Week,and a wisdom feast with the collection of social value.展开更多
Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fash...Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fashion retailing was proposed. Radio Frequency Identification （RFID） technology was used to identify customer and garment item automatically. The intelligent procedure for garment coordination recommendation using Artificial Neural Network （ANN） was developed to imitate fashion designers＇ decision-making on garment coordination. Virtual try-on algorithm based on the customer＇s 2D/mago was accomplished using imagewarping technique. The system architecture and the software framework were also described. The results show that the ＇system is a practical and useful application for fashion retailers.展开更多
In recent years,fashion exhibitions have become a major force for attracting guests outside catwalks and shops.This article will mainly talk about the history of fashion exhibitions,the influence of fashion exhibition...In recent years,fashion exhibitions have become a major force for attracting guests outside catwalks and shops.This article will mainly talk about the history of fashion exhibitions,the influence of fashion exhibitions and the controversies of fashion exhibitions.展开更多
文摘On the Chinese garments market today, a dazzling array of Chinese and foreign brand names offering the latest fashions are vying for attention from customers. They are attracting more and more people with diverse colours, styles, patterns and fabrics. Behind this thriving market there’s fiercecompetition between garment manufacturers.
文摘Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.
文摘Fully fashioned knitwear has a problem that the texture and dimension of the garment, consumption and costing cannot be decided until the pattern is sincerely knitted and carried out environs of stipulations involved in the knitting process. The study finds out a total regular consumption, costing system and its parameters that are required to make a cost sheet of knitwear (sweater). The analysis gives the complete manner of sweater costing with the recommended aid of inspecting the elements that have an impact on costs. Required consumption and costing techniques such as yarn, trims, accessories, testing, rate of manufacturing and FOB are on hand in this study about exhibiting a special model of costing. The cost sheet consists of huge costs incurred at an extensive range of tiers of business operations. The analysis intends to show off from received tech pack to closing cost sheet. Therefore, the producers will obtain a sturdy reflection of a sweater costing method. Effective costing suggests the way to exist in this internationally competitive market.
文摘Brand identity is a key topic in fashion design and communication. It relies on several tangible and intangible elements, such as recognisability of trademarks and styles, of materials and processing details, on storytelling, values, testimonials, company history and so on. The evolution of communication strategies in the digital era, and of globalised markets, demands rational, evidence-based management of the public image of brands. This article offers a theoretical discussion of the structural elements which play a part in establishing the public identity of fashion brands in the era of digital communication, and an innovative approach to the evidence-based investigation of the identity of a number of fashion brands as perceived by customers. The approach proposed here is based on a mix of interviews exploring subjective brand awareness, and objective monitoring of visual attention through eye-tracking. The article also summarises findings obtained by applying this approach to several subjects exposed to communication artefacts produced by fashion brands in order to obtain some information of general interest regarding the factors that influence customers’ mental models.
文摘Festivals are intrinsic aspects of the culture of a group of people and allow displaying interesting crafts and elements such as fabrics, symbols, folktales, and paraphernalia. The dynamism in the culture is vast but unexplored as inspiration for the creation of products. This created the need to explore the possibility of designing contemporary print and products from these crafts and elements from two festivals (Aboakyir and Gologo) using Adobe Photoshop in the design process. This phenomenon necessitated the consideration of this project which was undertaken by employing the design-based practice coupled with observation as an instrument. Elements related to the festivals were identified and using the design process, print designs were developed and further simulated on different products. This practice seeks to promote the cultural heritage of the people to a wider populace and the world at large. It is recommended that the Traditional Council should have a museum or gallery for keeping the artworks used in their festivals for archival purposes.
文摘In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.
基金Hong Kong Polytechnic University for granting the research funding.
文摘Fashion changes frequently, on monthly, seasonal to yearly basis. In different periods of time, people tried to use different theories to explain the concept of fashion change. Traditional views including trickle down theory, collective selection theory, mass market theory and subculture leadership theory. From the viewpoint of contemporary thoughts, symbolic interactionist theory of fashion and the power of the fashion industry were discussed and used to examine fashion images prevailing in Hong Kong. Hong Kong young consumers were selected as study samples. Focus group interviews and questionnaire survey were used as qualitative and quantitative method. Results shows that to accept fashion change, status (working or studying) had influence in interpreting fashion images. In addition, male and female students had different opinion on selected statements of the symbolic interactionist theory of fashion but no difference was found between working subjects. Marketing implications are discussed with reference to the findings.
文摘In recent years,Chinese consumers have gradually awakened their awareness of"non-invasive cosmetic beauty procedures".The concept of non-invasive cosmetic beauty procedures first emerged in 2014 in the European medical beauty field,and gradually became popular in China in2015.Light medical beauty is a professional medical cosmetology program between plastic surgery and cosmetology,which refers to meet the demand for beauty via the use of non-invasive or minimally invasive medical treatment with advanced products,instruments and medical means.
文摘If you think the fashion is the privilege for adults,then when enjoying the fascinating designs and the performance from"little models",you will know that you are wrong.The world of children are always around fairy tales.
文摘To embody the pattern and sytle of costume is the key purpose of fashion performance.But the modelling is an important link of fashion performance. About how to fully expressthe pattern and style of costume through external form and inner entiment of the modelling.this paper pointed out three factors such as point and surface. idea and rhythm and expound-ed and proved that the three factors are unseparate organism.
文摘Today, more people are riding bicycles than ever before--and the numbers keep growing. This is due in part to a greater awareness of environmental issues and growing health consciousness. Another factor driving the increasing number of women bicyclists today is many designer bicycles now available. Still, these bicycles reflect the subjective sensibilities of their designers, and there is no guarantee that they will always match an increasingly diverse array of consumer values. In response to this challenge, our study sets out to build a bicycle design model based on fashion styles popular with young women in their 20s. Fashion analysis and bicycle design analysis used statistical science, such as cluster analysis, principal component analysis, and analytic hierarchy process （AHP）. After that, we designed a new bicycle using computer-aided design （CAD） from the analysis results. Finally, the approach model developed in this study was confirmed to be effective by an interview with the company.
文摘A mid the ever-changing tides of fashion,Arc’teryx,a high-performance outdoor equipment brand known for leading innovations in outdoor apparel tech and once beloved by middleaged outdoor enthusiasts,has now secured a place as social currency for Chinese trendsetters.Salomon,once associated with the“ugly shoe”aesthetic exclusive to mountaineers,has become a coveted fashion essential,commanding premium prices driven by fervent demand.In addition,as the Lululemon brand evolves from its body-conscious fit origins for yoga enthusiasts to a versatile wardrobe staple for commuters.
文摘In megacities, the phenomenon of the highrise buildings which add fashion elements into the body and facades seems as big sculptures. Architect composed their work by applying the cross-pollination of design method. They adopted the various elements to enrich their building＇s facade in order to look different. On the other hand, the traditional architecture expressed the tribe civilization by placing their proud artifacts into the building＇s facade. The purpose of this study is to find a new theory of architecture during their process of becoming of the architecture＇s form. The study applied a phenomenological investigation method of several highrise building＇s facade at Jakarta and several districts of Singapore, Brisbane and Melbourne. The study result is a new theory named ＂the fashion-architecture＂ is a building composed by adopting the cross-pollination of design method. To enrich the building＇s facade, architect adopted anything including the fashion＇s design elements： accessories, millineries, and cosmetics also reflected by the traditional architecture. Their fashion-architecture works are reflecting the tribe civilization into a contemporary architecture design.
文摘Starting from the concept and development of fashion photography, this paper expounds the development history of the concept of fashion photography, makes clear the characteristics of the current concept of fashion photography, as well as analyzes fashion photography’s trend on the development concept expression.
文摘2017 Beijing Fashion Summit On September 22nd,2017 Beijing Fashion Summit was held at National Museum of China.Sponsored by Beijing Textile and Garment Industry Association,Beijing Fashion Holdings Co.,Ltd.,as well as the magazine Fashion,and undertaken by Beijing Fashion Week Co.,Ltd.and Beijing Fashion Cultural Communication Co.,Ltd.,the summit was one of important sectors of 2017 Beijing Fashion Week,and a wisdom feast with the collection of social value.
基金National Nature Science Foundations of China (No.60975059, No.60775052)Specialized Research Fund for the Doctoral Program of Higher Education from Ministry of Education of China (No.20090075110002)Projects of Shanghai Committee of Science and Technology, China (No.09JC1400900, No.08JC1400100, No.10DZ0506500)
文摘Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fashion retailing was proposed. Radio Frequency Identification （RFID） technology was used to identify customer and garment item automatically. The intelligent procedure for garment coordination recommendation using Artificial Neural Network （ANN） was developed to imitate fashion designers＇ decision-making on garment coordination. Virtual try-on algorithm based on the customer＇s 2D/mago was accomplished using imagewarping technique. The system architecture and the software framework were also described. The results show that the ＇system is a practical and useful application for fashion retailers.
文摘In recent years,fashion exhibitions have become a major force for attracting guests outside catwalks and shops.This article will mainly talk about the history of fashion exhibitions,the influence of fashion exhibitions and the controversies of fashion exhibitions.
