History of Huishan Garden in Wuxi City was introduced,spatial layout design of the garden analyzed.Its two functional areas(ancestral hall building area and affiliated garden area) mainly adopted the inward layout.Lan...History of Huishan Garden in Wuxi City was introduced,spatial layout design of the garden analyzed.Its two functional areas(ancestral hall building area and affiliated garden area) mainly adopted the inward layout.Landscaping elements of the garden were particularly analyzed,it was proposed that the garden adopted intensive water layout,that is,the static waterscape design;its rockeries were all designed by water,showing perfect site selection,modeling and function;garden buildings were mostly designed in Huizhou style and in low density;landscape design involved diversified plant species,dominated by evergreen species and decorated by deciduous arbors.The author also summarized the utilization of landscaping techniques in Huishan Garden,including borrowed scenery,enframed scenery and obstructive scenery.展开更多
The Han Dynasty was the foundation period of Chinese feudal society and an important period for the growth and development of imperial gardens.Therefore,the Han Dynasty has always been a hot topic in the study of Chin...The Han Dynasty was the foundation period of Chinese feudal society and an important period for the growth and development of imperial gardens.Therefore,the Han Dynasty has always been a hot topic in the study of Chinese classical garden history.This study analyzed the background and mainstream thoughts of the Han Dynasty,compared creative ideas,construction techniques,and garden construction achievements of imperial gardens in the Han Dynasty,and elaborated on the similarities and differences between creative ideas,gardening techniques,and social functions of imperial gardens in the Han Dynasty.It is hoped that through this study,the status of the gardening art of the Han Dynasty in the history of Chinese classical gardens can be evaluated more scientifically and objectively,and some reliable theoretical basis for modern garden design is provided.展开更多
Using the theory of means-end chain( MEC) and soft laddering technique,this paper carried out an in-depth interview with 38 consumers. By the content analysis method,it analyzed the relationship between the " att...Using the theory of means-end chain( MEC) and soft laddering technique,this paper carried out an in-depth interview with 38 consumers. By the content analysis method,it analyzed the relationship between the " attribute-consequence-value" of Hongyue Garden Maker,built the corresponding implication matrix and hierarchical value map,and finally obtained the dominant perception orientation of Hongyue Garden Maker consumption. This study revealed the potential reasons for consumers to buy Hongyue Garden Maker,analyzed the value connotation of consumers and the brand communication path of Hongyue Garden Maker. In addition,the results of this paper are expected to provide certain theoretical references for market segmentation and brand orientation of Hongyue Garden Maker.展开更多
文摘History of Huishan Garden in Wuxi City was introduced,spatial layout design of the garden analyzed.Its two functional areas(ancestral hall building area and affiliated garden area) mainly adopted the inward layout.Landscaping elements of the garden were particularly analyzed,it was proposed that the garden adopted intensive water layout,that is,the static waterscape design;its rockeries were all designed by water,showing perfect site selection,modeling and function;garden buildings were mostly designed in Huizhou style and in low density;landscape design involved diversified plant species,dominated by evergreen species and decorated by deciduous arbors.The author also summarized the utilization of landscaping techniques in Huishan Garden,including borrowed scenery,enframed scenery and obstructive scenery.
文摘The Han Dynasty was the foundation period of Chinese feudal society and an important period for the growth and development of imperial gardens.Therefore,the Han Dynasty has always been a hot topic in the study of Chinese classical garden history.This study analyzed the background and mainstream thoughts of the Han Dynasty,compared creative ideas,construction techniques,and garden construction achievements of imperial gardens in the Han Dynasty,and elaborated on the similarities and differences between creative ideas,gardening techniques,and social functions of imperial gardens in the Han Dynasty.It is hoped that through this study,the status of the gardening art of the Han Dynasty in the history of Chinese classical gardens can be evaluated more scientifically and objectively,and some reliable theoretical basis for modern garden design is provided.
基金Supported by Key Program of Teaching Reform of Zhejiang Agriculture and Forestry University(KGZD18009)National Social Science Fund Project(15BGL088)+1 种基金Zhejiang Higher Education Reform Project in 2016(jg20160092)National College Students'Innovation and Entrepreneurship Training Program in 2017(103-2013200072)
文摘Using the theory of means-end chain( MEC) and soft laddering technique,this paper carried out an in-depth interview with 38 consumers. By the content analysis method,it analyzed the relationship between the " attribute-consequence-value" of Hongyue Garden Maker,built the corresponding implication matrix and hierarchical value map,and finally obtained the dominant perception orientation of Hongyue Garden Maker consumption. This study revealed the potential reasons for consumers to buy Hongyue Garden Maker,analyzed the value connotation of consumers and the brand communication path of Hongyue Garden Maker. In addition,the results of this paper are expected to provide certain theoretical references for market segmentation and brand orientation of Hongyue Garden Maker.
