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论“两课”教师对学生的“三观”教育
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作者 田蕾 《忻州师范专科学校学报》 2000年第3期56-57,73,共3页
高校的政治理论课,思想品德课,近年来受到党和国家的高度重视.对`两课'的高度重视,意味着对`两课'教师具有更高的要求.`两课'教师对大学生的`三观'教育关系到大学生的发展前途和国家的命运.因此`两课'教师必须引导... 高校的政治理论课,思想品德课,近年来受到党和国家的高度重视.对`两课'的高度重视,意味着对`两课'教师具有更高的要求.`两课'教师对大学生的`三观'教育关系到大学生的发展前途和国家的命运.因此`两课'教师必须引导大学生树立正确的世界观、人生观、价值观. 展开更多
关键词 政治理论课 思想品德课 世界观 人生观 价值观 教师 学生 高校
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Self-concept and Marketing Strategies
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作者 Gabriela ROZVADSKY GUGOVA 《Management Studies》 2014年第4期269-276,共8页
This contribution of this paper is devoted to the research results in the field of self-expression and self-image of the individual in the world of information processing and cognition. Marketing strategies help make ... This contribution of this paper is devoted to the research results in the field of self-expression and self-image of the individual in the world of information processing and cognition. Marketing strategies help make decisions that will help us to bring the subject to market activities. The current trend is a knowledge-based society, skills, abilities, information, storage, and transmission. Our marketing strategy focuses on four key issues: production, respectively service, price, distribution channels, and advertising. It is important to know how to develop an individual's current self-image. Implementation strategies are then engaged in transforming decisions into concrete action, meaning, and the decision has to be taken with regard to flexibility and acceptance. The sample consists of 4,420 respondents, men and women in three age groups: 0-15 years, 16-40 years, and 41-60 years. All responded to one question, "Where is your center?" Respondents had to show on their body. The question was chosen very sensitive, not to predict the answer. Terms soul, psyche, personality would be very manipulative, and therefore were excluded. In line with expectations, the majority of respondents have shown to their head, chest, and abdomen, but were also unconventional answers, in accordance with the preferred self-image and values of the individual. Lessons from research outputs were analyzed by the following processes: general description, item-total correlation, exploratory factor analysis of individual areas, and correlation analysis of individual items. It was found that medium correlations between area of body abdomen and age to 15 years were significant. Mean item-total correlation for areas of body were: Head was 0.35 and chest 0.43, and abdomen 0.22. In the descriptive statistics it was found that most respondents preferred the chest, followed by the head and abdomen. As for the distribution of respondents into three age groups, we found differences between men and women. Next, it was analyzed the relationship between the areas of the body and gender. Statistically significant differences were found on the chest, where women scored more than men, and it was also found significant differences in the abdominal area, where men scored more than women. 展开更多
关键词 SELF-IMAGE SELF-CONCEPT SELF-EXPRESSION SOMATIZATION cognitive science value of human life marketing strategies customer behavior
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The modern context and ancient resources of Chinese literature
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作者 Huang Manjun 《Social Sciences in China》 2010年第1期92-110,共19页
To enter into and utilize the resources of ancient literature is a necessity for literary modernity. In the twentieth century, modern Chinese literature generally adopted four paradigms in pursuit of this objective: ... To enter into and utilize the resources of ancient literature is a necessity for literary modernity. In the twentieth century, modern Chinese literature generally adopted four paradigms in pursuit of this objective: the socio-political paradigm that viewed traditional literature in terms of "quintessence-dross" under the guidance of the Marxist doctrine of the critical inheritance of cultural heritage; the "spiritual awakening" paradigm that, being inspired by Western schools of thought such as hermeneutics, viewed traditional literature as "the source of new literature"; the scientific-aesthetic paradigm that viewed traditional literature as combining scientific interpretation and modern aesthetics and focused on interpretation, transformation, innovation and creation from within; and the folk paradigm that viewed literary tradition as a narrative of daily life demonstrating the way in which ancient and modern literature were connected in a cultural whole. What is important in the complementary and competitive development of these coexisting paradigms is highlighting "problem consciousness" in "interaction" and "original creation" and the reconstruction of the value of real human life through entering into and reactivating the resources of ancient literature. 展开更多
关键词 context of modernity resources of ancient literature paradigm for viewing tradition interaction and creation value of real human life
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