Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data

Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.”

Development Is A High Level Inheritance for China Time-honored Brand Products

As culture is the soul of a nation,the three books,＂History of Chinese Philosophy,＂＂History of Chinese Culture＂and＂History of Chinese Science and Technology＂have demonstrated the superiority of our great Chinese culture,and its significant impact in the field of international culture.Both core value and practical value of the Chinese culture are very clear,reflected in the views of universe,nature,life,health,disease,and therapy and related considerations,concepts,and technical methods.

传统老字号的空间环境保护措施探讨——以西安市为例(英文)

Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.

湖州老字号的文化内涵及旅游开发模式研究

湖州老字号具有深厚的文化内涵,具体表现在:诚信立业、历史悠久、技艺独特,从层次上划分又可分为企业精神、企业品牌和产品特色三个层面。湖州老字号文化与旅游相结合的开发模式包括观赏性功能的博物馆展示模式、体验性功能的参与游览模式和集约化开发的特色商业街模式。

文旅融合视域下湖州老字号品牌形象设计及其转型对策

老字号生命力极强,是一个城市极具代表性的文化名片。随着生活水平的提高,人们的旅游需求也从外在的观赏风景升华为内在的文化体验,由于老字号独特的文化价值与文化旅游品牌建设存在着密切的联系,因此,在保护好湖州老字号文脉的基础上对其进行符合时代审美的品牌形象设计显得极为重要。文章在梳理湖州老字号品牌形象设计现状、湖州旅游产业、湖州地域文化的基础上,分析湖州老字号的竞争力,提炼亮点、指出不足、总结经验,融合文旅产业为湖州老字号品牌形象设计可行性的传播方案。

体验营销与湖州老字号品牌竞争力

体验营销是适合人们实现自我需求满足的营销方式。湖州老字号的品牌竞争力仅仅依靠产品创新和服务培训来增强,还不足以达到目的。体验营销能激发更多青年人的喜爱,让湖州老字号发展更好,从而大大增加湖州老字号的品牌竞争力。

湖州市夜间文旅经济发展现状及其对策

湖州市发展夜间文旅经济具有区位条件优越、潜在消费群体众多、交通便捷、文旅资源丰富和综合环境良好等基础条件,但是也存在着文化内涵缺乏、产品类型单一、营销手段陈旧、消费需求不足、配套设施与服务落后等诸多问题。应该科学规划空间布局,加快打造“夜湖城”品牌,构建市场推广体系,完善公共服务体系和保障措施,进一步促进湖州市夜间文旅经济更快更好地发展。