IPTV,as a newborn service,is restricted on market operation by multiple factors. Therefore,exploration is required in respect of its business,operations and service provision models. First,an IPTV industry value chain...IPTV,as a newborn service,is restricted on market operation by multiple factors. Therefore,exploration is required in respect of its business,operations and service provision models. First,an IPTV industry value chain can be formed by integrating the advantages of the existing business models of telecommunication,broadcasting and TV,and Internet industries,which helps realize win-win cooperation of all the parties on the chain. Second,plans for technology implementation and network deployment should be made after comprehensive consideration according to various development stages of the IPTV. Third,a reasonable profit allocation model may promote the growth of IPTV services. Last,market competitiveness will be improved by services bundling. Generally,IPTV will become a breakthrough point for the strategic transformation of telecom operators and meet their innovation demands. Therefore,IPTV is expected to be a promising technology helping telecom operators find more growth space in the information communication market.展开更多
文摘IPTV,as a newborn service,is restricted on market operation by multiple factors. Therefore,exploration is required in respect of its business,operations and service provision models. First,an IPTV industry value chain can be formed by integrating the advantages of the existing business models of telecommunication,broadcasting and TV,and Internet industries,which helps realize win-win cooperation of all the parties on the chain. Second,plans for technology implementation and network deployment should be made after comprehensive consideration according to various development stages of the IPTV. Third,a reasonable profit allocation model may promote the growth of IPTV services. Last,market competitiveness will be improved by services bundling. Generally,IPTV will become a breakthrough point for the strategic transformation of telecom operators and meet their innovation demands. Therefore,IPTV is expected to be a promising technology helping telecom operators find more growth space in the information communication market.
