Delivering IPTV services entails a complex integration of a variety of industries as well as the support of network,computer,and image processing technologies. That is to say,the IPTV architecture should carry a myria...Delivering IPTV services entails a complex integration of a variety of industries as well as the support of network,computer,and image processing technologies. That is to say,the IPTV architecture should carry a myriad of services and technologies. In light of current telecom/TV status,the IPTV architecture can be set up on the convergence of the three networks to deliver comprehensive services and make Live TV,TV on Demand (TVOD),and Time-shifted TV services accessible on one platform. It also supports local and cross-regional user and service certification,provides EPG and smooth TV images and guarantees secured content as well.展开更多
IPTV,as a newborn service,is restricted on market operation by multiple factors. Therefore,exploration is required in respect of its business,operations and service provision models. First,an IPTV industry value chain...IPTV,as a newborn service,is restricted on market operation by multiple factors. Therefore,exploration is required in respect of its business,operations and service provision models. First,an IPTV industry value chain can be formed by integrating the advantages of the existing business models of telecommunication,broadcasting and TV,and Internet industries,which helps realize win-win cooperation of all the parties on the chain. Second,plans for technology implementation and network deployment should be made after comprehensive consideration according to various development stages of the IPTV. Third,a reasonable profit allocation model may promote the growth of IPTV services. Last,market competitiveness will be improved by services bundling. Generally,IPTV will become a breakthrough point for the strategic transformation of telecom operators and meet their innovation demands. Therefore,IPTV is expected to be a promising technology helping telecom operators find more growth space in the information communication market.展开更多
文摘Delivering IPTV services entails a complex integration of a variety of industries as well as the support of network,computer,and image processing technologies. That is to say,the IPTV architecture should carry a myriad of services and technologies. In light of current telecom/TV status,the IPTV architecture can be set up on the convergence of the three networks to deliver comprehensive services and make Live TV,TV on Demand (TVOD),and Time-shifted TV services accessible on one platform. It also supports local and cross-regional user and service certification,provides EPG and smooth TV images and guarantees secured content as well.
文摘IPTV,as a newborn service,is restricted on market operation by multiple factors. Therefore,exploration is required in respect of its business,operations and service provision models. First,an IPTV industry value chain can be formed by integrating the advantages of the existing business models of telecommunication,broadcasting and TV,and Internet industries,which helps realize win-win cooperation of all the parties on the chain. Second,plans for technology implementation and network deployment should be made after comprehensive consideration according to various development stages of the IPTV. Third,a reasonable profit allocation model may promote the growth of IPTV services. Last,market competitiveness will be improved by services bundling. Generally,IPTV will become a breakthrough point for the strategic transformation of telecom operators and meet their innovation demands. Therefore,IPTV is expected to be a promising technology helping telecom operators find more growth space in the information communication market.
