Implicit Internet attitude refers to the implicit, automatic psychological tendency of an individual toward the Internet. A study found that Internet addicts held an implicit attitude and positive evaluation toward th...Implicit Internet attitude refers to the implicit, automatic psychological tendency of an individual toward the Internet. A study found that Internet addicts held an implicit attitude and positive evaluation toward the Intemet, and this type of evaluations could be effectively changed through subliminal evaluative conditioning technology. An investigation on IAT effect showed the implicit attitude of the Intemet addicts was stable and variable, and AIA （ambivalence of implicit attitudes） might be an integrated perspective to solve the problem.展开更多
Based on Martin’s theory of appraisal and a self-built corpus of the chairman’s speech in Huawei’s 2020 annual report,this paper explores the expressions and translation strategies of the attitudes in the speech.It...Based on Martin’s theory of appraisal and a self-built corpus of the chairman’s speech in Huawei’s 2020 annual report,this paper explores the expressions and translation strategies of the attitudes in the speech.It is found that Huawei’s corporate image shaped by its annual report speech is characterized by progressive,people-oriented,and customer-oriented characteristics.These characteristics are not only related to the actions of Huawei itself,but also related to the application of translation strategies and methods by translators.Annual report speech is an important part of the company’s self-image publicity.Translators should try to use the same type of words to express explicit attitudes in the speech,so as to improve the social recognition of the annual report speech.展开更多
文摘Implicit Internet attitude refers to the implicit, automatic psychological tendency of an individual toward the Internet. A study found that Internet addicts held an implicit attitude and positive evaluation toward the Intemet, and this type of evaluations could be effectively changed through subliminal evaluative conditioning technology. An investigation on IAT effect showed the implicit attitude of the Intemet addicts was stable and variable, and AIA （ambivalence of implicit attitudes） might be an integrated perspective to solve the problem.
文摘Based on Martin’s theory of appraisal and a self-built corpus of the chairman’s speech in Huawei’s 2020 annual report,this paper explores the expressions and translation strategies of the attitudes in the speech.It is found that Huawei’s corporate image shaped by its annual report speech is characterized by progressive,people-oriented,and customer-oriented characteristics.These characteristics are not only related to the actions of Huawei itself,but also related to the application of translation strategies and methods by translators.Annual report speech is an important part of the company’s self-image publicity.Translators should try to use the same type of words to express explicit attitudes in the speech,so as to improve the social recognition of the annual report speech.
