The close relationship between the English words and culture is analyzed in this article.Only by understanding the hidden cultural meanings in the English words,can college students truly have a good command of them a...The close relationship between the English words and culture is analyzed in this article.Only by understanding the hidden cultural meanings in the English words,can college students truly have a good command of them and can their communicative ability be improved.展开更多
In various literary works,as a carrier of cultural background,the use color can arouse the special imagination and reso⁃nance of the viewer.Therefore,many creators employ color to express the metaphorical meanings of ...In various literary works,as a carrier of cultural background,the use color can arouse the special imagination and reso⁃nance of the viewer.Therefore,many creators employ color to express the metaphorical meanings of the characters and story de⁃velopment in their works.Metaphor involves two concepts in different fields(categories).How to deeply understand the charac⁃ter settings by analyzing the color concepts in works has become a research focus.In the film Alice in Wonderland,every scene is rich in colors,and in the complete works,red and white are especially emphasized.Therefore,the focus is to analyze the colloca⁃tion and application of red and white color in movies based on metaphor theory,and to excavate the personality,situation and ideas of the characters.In this film,the deep meaning of color is not exactly the same as the traditional concept.White is no lon⁃ger only a symbol of purity,but also a representative of hypocritical irony.Red is not only a symbol of blood and violence,but al⁃so a reflection of the emptiness under passion and the desire for passion.展开更多
This study provides a multimodal discourse analysis of Saudi Arabic TV commercials from a linguistic and visual semiotic perspective,linking communication,language,and culture.The study draws on pragmatics,semiotics,a...This study provides a multimodal discourse analysis of Saudi Arabic TV commercials from a linguistic and visual semiotic perspective,linking communication,language,and culture.The study draws on pragmatics,semiotics,and language and culture,within the framework of discourse analysis.The data consisted of five commercials of personal care items,with the analysis focusing on figurative linguistic elements,including metaphorical expressions and personification,as well as visual elements,including visual metaphors and semiotic symbols.The analysis is based on Lakoff and Johnson’s(2003)conceptual metaphor theory,Saussure’s(1966)theory of semiology,and Grice’s(1975)theory of conversational implicatures.The findings contribute to the existing literature on visual and linguistic metaphors and could serve as a foundation for future studies to examine how the interaction between language and visuals in advertising is represented across cultures.It could also have implications for the practice of advertising in international business and marketing communication.展开更多
文摘The close relationship between the English words and culture is analyzed in this article.Only by understanding the hidden cultural meanings in the English words,can college students truly have a good command of them and can their communicative ability be improved.
文摘In various literary works,as a carrier of cultural background,the use color can arouse the special imagination and reso⁃nance of the viewer.Therefore,many creators employ color to express the metaphorical meanings of the characters and story de⁃velopment in their works.Metaphor involves two concepts in different fields(categories).How to deeply understand the charac⁃ter settings by analyzing the color concepts in works has become a research focus.In the film Alice in Wonderland,every scene is rich in colors,and in the complete works,red and white are especially emphasized.Therefore,the focus is to analyze the colloca⁃tion and application of red and white color in movies based on metaphor theory,and to excavate the personality,situation and ideas of the characters.In this film,the deep meaning of color is not exactly the same as the traditional concept.White is no lon⁃ger only a symbol of purity,but also a representative of hypocritical irony.Red is not only a symbol of blood and violence,but al⁃so a reflection of the emptiness under passion and the desire for passion.
文摘This study provides a multimodal discourse analysis of Saudi Arabic TV commercials from a linguistic and visual semiotic perspective,linking communication,language,and culture.The study draws on pragmatics,semiotics,and language and culture,within the framework of discourse analysis.The data consisted of five commercials of personal care items,with the analysis focusing on figurative linguistic elements,including metaphorical expressions and personification,as well as visual elements,including visual metaphors and semiotic symbols.The analysis is based on Lakoff and Johnson’s(2003)conceptual metaphor theory,Saussure’s(1966)theory of semiology,and Grice’s(1975)theory of conversational implicatures.The findings contribute to the existing literature on visual and linguistic metaphors and could serve as a foundation for future studies to examine how the interaction between language and visuals in advertising is represented across cultures.It could also have implications for the practice of advertising in international business and marketing communication.
