Recent years have witnessed the popularity of desert tourism as a fashion tourism product in the 21^(st) century along with the increasing demand for personalized tourism for tourists. The academic community is paying...Recent years have witnessed the popularity of desert tourism as a fashion tourism product in the 21^(st) century along with the increasing demand for personalized tourism for tourists. The academic community is paying growing attention to desert tourism research, but there is little research on the perception of tourists about the image of desert tourism destinations in Inner Mongolia. With Inner Mongolia as the object of the study, this paper analyzed the image perception and evaluation of tourists for Inner Mongolia desert tourism destinations from three aspects of cognitive image perception, emotional image perception, and overall image perception according to the "cognitive-emotional" model, with the help of relevant network text analysis methods, and proposed some suggestions for the future development of desert tourism destinations in Inner Mongolia from the aspects of increasing desert humanities tourism resources and product development, improving scenic spot management ability, improving tourism service quality, improving tourism infrastructure construction and strengthening environmental protection. It is hoped that this paper can provide a reference for improving the image of Inner Mongolia desert tourism destinations and improving the tourist experience.展开更多
Having reviewed the history of the development of the corpus,especially the translation corpus,this paper explicated the importance of building a Chinese-English translational corpus for specific areas on the basis of...Having reviewed the history of the development of the corpus,especially the translation corpus,this paper explicated the importance of building a Chinese-English translational corpus for specific areas on the basis of the status quo of corpus and the translation need in China.Then how to build a translational corpus of ecotourism promotional materials centred on Inner Mongolia,as well as its applications,is thoroughly discussed.展开更多
Grassland tourism products are deeply loved by tourists because of their natural landscape features and rich ethnic customs. However, the monotony of the grassland landscape is a problem requiring urgent solution for ...Grassland tourism products are deeply loved by tourists because of their natural landscape features and rich ethnic customs. However, the monotony of the grassland landscape is a problem requiring urgent solution for grassland tourism at home and abroad. Based on the theory of the tourist gaze, this study took the grasslands of Inner Mongolia including Xilamuren(Zhaohe) Grassland, Huitengxile(Huitengliang) Grassland, and Gagentala Grassland, Wuzhumuqin Grassland, Huhenuo'er Grassland, Wulanbutong Grassland, and Zhurihe Grassland for example to explore the grassland tourism perception landscape elements under the tourist gaze. Through image content analysis, grassland tourism landscape symbols were collected and refined to generate aggregated concept maps that could explore the relationship between concept elements, and corresponding landscape construction suggestions were proposed.展开更多
This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections t...This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.展开更多
基金Sponsored by National Social Science Fund of China(18BGL148)Humanities and Social Sciences Research Project of the Ministry of Education(18XJC850004)Scientific Research Project of Higher Education Funded by the Education Department of Inner Mongolia(NJSY17020)
文摘Recent years have witnessed the popularity of desert tourism as a fashion tourism product in the 21^(st) century along with the increasing demand for personalized tourism for tourists. The academic community is paying growing attention to desert tourism research, but there is little research on the perception of tourists about the image of desert tourism destinations in Inner Mongolia. With Inner Mongolia as the object of the study, this paper analyzed the image perception and evaluation of tourists for Inner Mongolia desert tourism destinations from three aspects of cognitive image perception, emotional image perception, and overall image perception according to the "cognitive-emotional" model, with the help of relevant network text analysis methods, and proposed some suggestions for the future development of desert tourism destinations in Inner Mongolia from the aspects of increasing desert humanities tourism resources and product development, improving scenic spot management ability, improving tourism service quality, improving tourism infrastructure construction and strengthening environmental protection. It is hoped that this paper can provide a reference for improving the image of Inner Mongolia desert tourism destinations and improving the tourist experience.
文摘Having reviewed the history of the development of the corpus,especially the translation corpus,this paper explicated the importance of building a Chinese-English translational corpus for specific areas on the basis of the status quo of corpus and the translation need in China.Then how to build a translational corpus of ecotourism promotional materials centred on Inner Mongolia,as well as its applications,is thoroughly discussed.
文摘Grassland tourism products are deeply loved by tourists because of their natural landscape features and rich ethnic customs. However, the monotony of the grassland landscape is a problem requiring urgent solution for grassland tourism at home and abroad. Based on the theory of the tourist gaze, this study took the grasslands of Inner Mongolia including Xilamuren(Zhaohe) Grassland, Huitengxile(Huitengliang) Grassland, and Gagentala Grassland, Wuzhumuqin Grassland, Huhenuo'er Grassland, Wulanbutong Grassland, and Zhurihe Grassland for example to explore the grassland tourism perception landscape elements under the tourist gaze. Through image content analysis, grassland tourism landscape symbols were collected and refined to generate aggregated concept maps that could explore the relationship between concept elements, and corresponding landscape construction suggestions were proposed.
基金Sponsored by Social Science Project of Inner Mongolia Autonomous Region(2016NDB026)Natural Science Foundation of Inner Mongolia(2015MS0406)Startup Program for High-Level Talents of Inner Mongolia University(20500-5165138)
文摘This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.
