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Research on Innovation Strategy of Supply Chain Management of Agricultural Enterprises Under the Background of Big Data
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作者 Zhaoyong Ouyang Guanlin Liu 《Proceedings of Business and Economic Studies》 2024年第4期275-282,共8页
With the rapid development and widespread application of Big Data technology, the supply chain management of agricultural products enterprises is facing unprecedented reform and challenges. This study takes the perspe... With the rapid development and widespread application of Big Data technology, the supply chain management of agricultural products enterprises is facing unprecedented reform and challenges. This study takes the perspective of Big Data technology and collects relevant information on the application of supply chain management in 100 agricultural product enterprises through a survey questionnaire. The study found that the use of Big Data can effectively improve the accuracy of demand forecasting, inventory management efficiency, optimize logistics costs, improve supplier management efficiency, enhance the overall level of supply chain management of enterprises, and propose innovative strategies for supply chain management of agricultural products enterprises based on this. Big Data technology brings a new solution for agricultural products enterprises to enhance their supply chain management level, making the supply chain smarter and more efficient. 展开更多
关键词 Supply chain management Big Data perspective Agricultural enterprises management innovation strategies
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