Properly Understanding Supply–side Structural Reform in the Cultural Sector

The proposal of supply–side structural reform in the cultural sector is based on theoretical inspiration from the economic sector and actual issues in the cultural sector. A proper understanding of the proposal is crucial to the implementation of the reform which should be based on the backgrounds of macroscopic reform and cultural development of the country as well as the need for theoretical innovation. The reform should be carried out with a clear understanding of China's current conditions, a clarification of the reform thinking, the similarities and differences of supply–side structural reforms between the cultural and the economic sectors, as well as an analysis of issues related to the "supply–side" and "structure" in the cultural sector. Concerted efforts from the government through guidance, and market entities through operation should be made to apply appropriately to the reform principle of "unity of doubles effects." Innovations, especially those in technology and institutions, should be promoted as a new momentum to drive cultural development. Concerted efforts from the government and enterprises should underpin optimal supply and a mechanism for competition should be established to ensure effective supply in the cultural sector. In the meantime, the upgrading of demand should be used as a new guidance for effective supply and investment should be oriented to supplement the need for public cultural services. Attention should be paid to a satisfaction–oriented approach to fill the gaps in cultural consumption. For the cultural industry and undertakings, it is now the prime time which brings along great opportunities for development and challenges for reform. From now on the cultural sector should seek its development from transformation and upgrading. Supported by the central government through policy incentives and driven by technological innovations and the capital markets, the cultural industry will maintain stable growth for a relatively long period. In the implementation of supply–side structural reform in a well–organized and all–round way, governments, markets, enterprises, and the industry should each perform their functions and make concerted efforts for innovation to jointly promote the sound development and sustainable growth of the cultural sector.

Synergetic Management Theory for Coal-Based Energy Engineering and the Engineering Practice of Shenhua

To deal with problems in synergetic development of coal-based energy engineering,this paper,guided by the philosophy of engineering,proposes the synergetic management philosophy of "factors coordination,systems synergy,dynamic optimization and three-dimension planning." The paper also establishes the synergetic management system characterized by systems factor synergy,resource-environment synergy and systems boundary extension and supported by the "two-wheel driven"management innovation and technological innovation.In addition,the paper presents a multi-objective dynamic optimization model for energy engineering,designed based on Shenhua's own engineering practice,to analyze Pareto optimal solution in three scenarios:best resource allocation,minimal environmental impact and maximal value creation.This provides important reference to synergetic development strategies and decision-making in engineering management.