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Exploration of Innovation Strategy in the Deep Integration of Information Technology and Education and Teaching
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作者 Lingyan Meng 《Journal of Contemporary Educational Research》 2024年第6期261-267,共7页
The rapid development of information technology provides a new opportunity and impetus for the reform of education and teaching.Deep integration of information technology and education and teaching is the only way to ... The rapid development of information technology provides a new opportunity and impetus for the reform of education and teaching.Deep integration of information technology and education and teaching is the only way to promote the modernization of education.Starting from the connotation of the deep integration of information technology and education and teaching,this paper analyzes the existing problems in the current integration process,and puts forward innovative strategies from the aspects of concept,resources,model,and evaluation.Through measures such as building a smart teaching environment,enriching high-quality teaching resources,innovating teaching organization models,and establishing multiple evaluation systems,we will realize the deep integration of information technology and teaching,promote the reform of teaching and learning methods,improve the quality of personnel training,and provide strong support for the modernization of education. 展开更多
关键词 Information technology Education and teaching Deep integration innovation strategy
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Research on Innovation Strategy of Supply Chain Management of Agricultural Enterprises Under the Background of Big Data
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作者 Zhaoyong Ouyang Guanlin Liu 《Proceedings of Business and Economic Studies》 2024年第4期275-282,共8页
With the rapid development and widespread application of Big Data technology, the supply chain management of agricultural products enterprises is facing unprecedented reform and challenges. This study takes the perspe... With the rapid development and widespread application of Big Data technology, the supply chain management of agricultural products enterprises is facing unprecedented reform and challenges. This study takes the perspective of Big Data technology and collects relevant information on the application of supply chain management in 100 agricultural product enterprises through a survey questionnaire. The study found that the use of Big Data can effectively improve the accuracy of demand forecasting, inventory management efficiency, optimize logistics costs, improve supplier management efficiency, enhance the overall level of supply chain management of enterprises, and propose innovative strategies for supply chain management of agricultural products enterprises based on this. Big Data technology brings a new solution for agricultural products enterprises to enhance their supply chain management level, making the supply chain smarter and more efficient. 展开更多
关键词 Supply chain management Big Data perspective Agricultural enterprises Management innovation strategies
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Evolution of Growth Model and Cultivation of Competitive Advantages Under the Ambidextrous Innovation Strategy: In the Case of China’s High-Tech Enterprises
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作者 Xinyuan Zhang Chee Heong Quah Mohammad Nazri Bin Mohd Nor 《Proceedings of Business and Economic Studies》 2023年第1期26-30,共5页
This study focuses on the evolution of growth model and cultivation of competitive advantages under the ambidextrous innovation strategy.After a brief introduction of the connotation of ambidextrous innovation strateg... This study focuses on the evolution of growth model and cultivation of competitive advantages under the ambidextrous innovation strategy.After a brief introduction of the connotation of ambidextrous innovation strategy,the evolution of growth model of high-tech enterprises under the conventional strategy and the ambidextrous innovation strategy is analyzed.Furthermore,a discussion is made on how to cultivate enterprises’competitive advantages under the ambidextrous innovation strategy,thereby enabling enterprises to stand out from competitors under this new strategic model and truly achieve the goal of sustainable development. 展开更多
关键词 Ambidextrous innovation strategy Competitive advantages Growth model Technological flexibility
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On the organizational slack and the choice of the technological innovation strategy in Chinese enterprises
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作者 Zhang Hongbo 《Engineering Sciences》 EI 2010年第2期92-96,共5页
This paper analyzed the relationship between organizational slack and technological innovation strategy in Chinese enterprises through building mathematic model and real options approach. The results show the organiza... This paper analyzed the relationship between organizational slack and technological innovation strategy in Chinese enterprises through building mathematic model and real options approach. The results show the organizational slack that explored and employed reached to a critical point and can promote enterprises to choose the independent innovation strategy based on R & D (Research and Development); And it is important to identify,explore and employ organizational slack correctly for strengthening the organizational independent innovation capability and raising its performance when the technological innovation strategy based on technological introduction is more and more difficult. 展开更多
关键词 organizational slack technological innovation strategy real options independent innovation technological introduction
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AI-Powered Innovations in High-Tech Research and Development: From Theory to Practice
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作者 Mitra Madanchian Hamed Taherdoost 《Computers, Materials & Continua》 SCIE EI 2024年第11期2133-2159,共27页
This comparative review explores the dynamic and evolving landscape of artificial intelligence(AI)-powered innovations within high-tech research and development(R&D).It delves into both theoreticalmodels and pract... This comparative review explores the dynamic and evolving landscape of artificial intelligence(AI)-powered innovations within high-tech research and development(R&D).It delves into both theoreticalmodels and practical applications across a broad range of industries,including biotechnology,automotive,aerospace,and telecom-munications.By examining critical advancements in AI algorithms,machine learning,deep learning models,simulations,and predictive analytics,the review underscores the transformative role AI has played in advancing theoretical research and shaping cutting-edge technologies.The review integrates both qualitative and quantitative data derived from academic studies,industry reports,and real-world case studies to showcase the tangible impacts of AI on product innovation,process optimization,and strategic decision-making.Notably,it discusses the challenges of integrating AI within complex industrial systems,such as ethical concerns,technical limitations,and the need for regulatory oversight.The findings reveal a mixed landscape where AI has significantly accelerated R&D processes,reduced costs,and enabled more precise simulations and predictions,but also highlighted gaps in knowledge transfer,skills adaptation,and cross-industry standardization.By bridging the gap between AI theory and practice,the review offers insights into the effectiveness,successes,and obstacles faced by organizations as they implement AI-driven solutions.Concluding with a forward-looking perspective,the review identifies emerging trends,future challenges,and promising opportunities inAI-poweredR&D,such as the rise of autonomous systems,AI-driven drug discovery,and sustainable energy solutions.It offers a holistic understanding of how AI is shaping the future of technological innovation and provides actionable insights for researchers,engineers,and policymakers involved in high-tech Research and Development(R&D). 展开更多
关键词 Deep learning high-tech research and development theoretical models practical applications neural networks predictive analytics innovation strategies
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Innovation Analysis of College English Teaching from the Perspective of Cross-Cultural Communication
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作者 Yunning Zhang 《Journal of Contemporary Educational Research》 2024年第7期69-74,共6页
With the increasingly integrated international communication and cooperation,cross-cultural communication can enable talents to understand the cultural concepts and backgrounds of different countries,and thus form pos... With the increasingly integrated international communication and cooperation,cross-cultural communication can enable talents to understand the cultural concepts and backgrounds of different countries,and thus form positive values.Language is the key carrier of communication and its role is also evident.Colleges are gathering places for cultural collisions,and in the context of cross-cultural communication,colleges need to play their role in optimizing English teaching and improving teachers’teaching levels,in order to cultivate more high-quality talents.This article mainly analyzes the strategies for innovative English teaching in colleges from the perspective of cross-cultural communication,hoping to provide references and inspiration for the research of cultivating cross-cultural communication talents. 展开更多
关键词 Cross-cultural communication College English teaching Innovative strategies
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Influences of Technical Innovation Mode on Innovation Strategy of Energy Enterprises 被引量:1
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作者 Lu Zhang Dan-dan Wang +1 位作者 Min Wang Ning Hui 《Frontiers of Engineering Management》 2016年第3期283-289,共7页
Technical innovation is the core for enterprise competence and sustaining. Technical innovation strategy is the policy which the enterprise carries out for technology innovation in a long term. The paper took the prac... Technical innovation is the core for enterprise competence and sustaining. Technical innovation strategy is the policy which the enterprise carries out for technology innovation in a long term. The paper took the practice of the technology innovation strategy in Petro China Changqing Oilfield Company as a case study, and illustrated the significance, function and features of the self-developed technology innovation, cooperation development technology innovation and introduction-innovation based on the strategy structure of the energy enterprises. The suggestions for technology innovation strategy structure for large energy enterprise were proposed in the paper. 展开更多
关键词 energy enterprise technical innovation innovation strategy
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Effects of ambiguity on innovation strategies
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作者 Hwa‑Sung Kim 《Financial Innovation》 2023年第1期1813-1839,共27页
Technological innovations significantly influence individual firms and other innova-tions,such as financial innovations.The future of a firm depends on its innovation investment strategy.According to the literature,in... Technological innovations significantly influence individual firms and other innova-tions,such as financial innovations.The future of a firm depends on its innovation investment strategy.According to the literature,innovation investments are affected by ambiguity.This study examines how ambiguity affects the innovation strategies of managers.We show that the innovation strategies of ambiguity-averse managers differ from those of ambiguity-neutral managers.Unlike ambiguity-neutral managers,ambiguity-averse managers consider a broader variety of innovation strategies for a wider range of future innovation arrival times.Regarding the profitability of a future innovation,ambiguity-averse managers delay the investment decision until the profit-ability of the innovation is less ambiguous.Moreover,we examine innovation strategies under various conditions,including the risk of innovation outdatedness,management disputes,and the varying volatility of innovations. 展开更多
关键词 Technological innovation AMBIGUITY innovation strategy
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Dynamic capabilities-based strategy innovation: a theoretical framework and empirical studies in Chinese firms
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作者 刘景江 陈劲 许庆瑞 《Journal of Zhejiang University Science》 CSCD 2002年第3期315-320,共6页
Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China wi... Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China winning through SI were studied empirically. This paper complements previous publications on the theories of innovation and strategy. This work's findings will be useful for managers interested in our approach, which highlights the importance of SI and focuses on and points out the major pitfalls in the innovation processes. Implementing the dynamic capabilities based strategy innovation can effectively cultivate and develop core competences of corporations. It is concluded that implementing SI is the only path for Chinese enterprise growth in the intensified competition in the knowledge economy. 展开更多
关键词 strategy innovation Dynamic capability Theoretical framework Empirical study
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Theoretical review and trend orientation of innovation driven development strategy research
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作者 Jiang Guofeng 《International Journal of Technology Management》 2016年第10期34-37,共4页
innovation driven development strategy,as a national strategy of our country,has attracted wide attention in the academic field,and it is very rich in theory and practice of innovation driven development.But innovatio... innovation driven development strategy,as a national strategy of our country,has attracted wide attention in the academic field,and it is very rich in theory and practice of innovation driven development.But innovation driven development,as a national strategy,is a long-term,not only from institutional and policy perspective,but also need to build a theoretical framework of relatively rich,can practice on the guiding role of theory. 展开更多
关键词 innovation driven innovation driven development strategy innovation
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Analysis and Innovative Strategies of Tax Preferential Policies to Promote the Sustainable Development of Small-Scale Individual Businesses
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作者 Tiantian Wang Xinyu Yi +1 位作者 Ziyi Zhang Jingjing Xiang 《Proceedings of Business and Economic Studies》 2024年第3期120-125,共6页
This study conducted an in-depth analysis of the current tax preferential policies for small-scale individual businesses and compared them with similar policies both domestically and internationally,aiming to reveal t... This study conducted an in-depth analysis of the current tax preferential policies for small-scale individual businesses and compared them with similar policies both domestically and internationally,aiming to reveal the advantages and disadvantages of the current system.After examining the impact of these tax preferential policies on the economic status of individual business owners and the broader social economy,this article proposes a set of innovative tax preferential strategies based on theoretical foundations.By developing these innovative strategies and clarifying their implementation paths,the aim is to promote the sustainable and healthy development of small-scale individual businesses,thereby fostering comprehensive socio-economic progress.The conclusion of this study not only summarizes policy recommendations with practical significance but also provides theoretical support for the optimization and innovation of future related systems. 展开更多
关键词 Small-scale individual operation Tax incentives Policy analysis Economic effects innovation strategy
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Tencent WeChat’s Micro-Innovation of Integration and Iteration under Technical Paradigm Transformation 被引量:4
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作者 罗仲伟 焦豪 许扬帆 《China Economist》 2015年第5期106-122,共17页
This paper attempts to broaden the theory of dynamic competences, defining them as the abilities of firms to integrate and reconstruct in a chaotic and complex environment of technical paradigm transformation (TP tra... This paper attempts to broaden the theory of dynamic competences, defining them as the abilities of firms to integrate and reconstruct in a chaotic and complex environment of technical paradigm transformation (TP transformation). We have created a semi-interactive theoretical framework based on dynamic competences, technical paradigms and innovation strategies to investigate how corporate dynamic competences support innovation during TP transformation. Under this theoretical framework, this paper attempts to open the popular question of mobile Internet industry - the black box of "micro innovation" - to conduct an in-depth case study of WeChat's micro-innovation featuring "integration" and "iteration ". The authors have discovered that the success of WeChat can be attributed to the following factors: seizure of strategic opportunities during TP transformation, effective organizational learning and knowledge management, and powerful virtual integration competences across regions, sectors and firms. These factors have led to the rapid, repetitive and precise iteration of innovation based on technical knowledge and user information. Open and coordinated innovation was carried out ahead of competitors, partners and lead customers, and effective quality control of micro-innovation was conducted to mitigate the uncertainties and risks of innovation failures. These factors have enabled WeChat to become a third-party service platform of disruptive innovation and value creation in the mobile lnternet era. The theoretical contributions of this paper are as follows:it has enriche'd the theory of dynamic competences, conducted a groundbreaking analysis on the intrinsic mechanism of micro-innovation strategy for Internet firms from the height of technical paradigms, and elaborated how dynamic competences support innovation strategies during TP transformation. This paper offers theoretical support and practical guidance for Internet firms to innovate in the context of TP transformation. 展开更多
关键词 technical paradigm dynamic competences micro-innovation innovation strategy case study
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Technology Progress Path and Catchup Strategy for Late-Moving Large Countries 被引量:1
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作者 Yuan Li Wang Linhui Ouyang Yao 《China Economist》 2022年第5期41-64,共24页
Based on the endogenous technology progress framework for late-moving large countries,this paper simulates the effects of market size on technology progress path and technology catch-up,and finds that under the strate... Based on the endogenous technology progress framework for late-moving large countries,this paper simulates the effects of market size on technology progress path and technology catch-up,and finds that under the strategy of combining innovation with imitation,the increase of market size will restrain the convergence of economies towards technology frontier and deepen their reliance on imitation.Under the strategy of replacing imitation with innovation,there is a non-uniform U-shaped threshold effect for market size to influence technology progress path and catch-up,and the threshold for the shift of technology progress path lags behind that for technology catch-up.Hence,we should follow technology catch-up as the benchmark and timely adjust our innovation strategy to unleash the advantages of economies of scale for innovation.The innovation-driven development strategy is a choice compatible with China’s changing market size.However,since China remains in a transition from a super-large economy to a super-strong one,the contribution of innovation will decrease at first before increasing afterwards. 展开更多
关键词 Technology catch-up market size innovation innovation strategy
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Innovative Strategies for Financial Investment Management Strategies of Enterprises in the New Era
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作者 Xuanyi Huang 《Proceedings of Business and Economic Studies》 2024年第2期170-177,共8页
With the in-depth development of economic globalization and the continuous emergence of new technologies,the importance of enterprise financial investment management strategy is becoming more and more prominent.The tr... With the in-depth development of economic globalization and the continuous emergence of new technologies,the importance of enterprise financial investment management strategy is becoming more and more prominent.The traditional financial investment management strategy can no longer meet the needs of enterprises in the new era and needs to be innovated with the times.For enterprises,the effectiveness and scientificity of financial investment management strategy will directly affect the competitiveness and long-term development of enterprises.Therefore,this study chooses the innovation based on the financial investment management strategy of enterprises in the new era as the research theme,aiming at exploring the innovative strategy to adapt to the needs of enterprises in the new era. 展开更多
关键词 New era Financial investment management Innovative strategy
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Research on Hotel Service Innovation under COVID-19 Pandemic
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作者 TANG Wei CHEN Jingyi 《Journal of Landscape Research》 2021年第6期48-50,56,共4页
In 2020,the outbreak of COVID-19 pandemic has had a huge impact on the healthy development of the hotel service industry.In order to survive and develop,the hotel industry is also constantly innovating.The research su... In 2020,the outbreak of COVID-19 pandemic has had a huge impact on the healthy development of the hotel service industry.In order to survive and develop,the hotel industry is also constantly innovating.The research suggests that there are four difficulties in hotel service innovation:shortage of capital chain,imperfect incentive mechanism of innovation,huge change of customer consumption concept and unclear positioning of service innovation.Four innovative optimization strategies are proposed,including increasing contactless services,expanding new marketing channels,integrating products and services,and improving the level of digital services. 展开更多
关键词 Service innovation Post-COVID-19 Hotel service innovation strategy
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Appraisal of Existing HIV/AIDs Prevention and Control Measures and Presentation of Innovative Strategies to End HIV/AIDS Epidemic by 2030
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作者 Mathias Tumwebaze John Rubaihayo Mpairwe Harold 《Open Journal of Epidemiology》 2023年第3期178-194,共17页
Background: Globally, UNAIDS report 2022 shows, there are 84.2 million people affected by HIV/AIDS and 40.1 million deaths from AIDS since the start of epidemic. In sub-Saharan Africa, women and girls accounted for 63... Background: Globally, UNAIDS report 2022 shows, there are 84.2 million people affected by HIV/AIDS and 40.1 million deaths from AIDS since the start of epidemic. In sub-Saharan Africa, women and girls accounted for 63% of all new HIV infections in 2021 with, six in seven new HIV infections among adolescents aged 15 - 19 years being girls. Key populations accounted for 70% of HIV infections globally in 2021, with 51% of these new HIV infections in sub-Saharan Africa. Reflecting on the 4 decades’ journey of HIV epidemic amidst local, national and international efforts, the UN target of ending AIDS as a public health threat by 2030 remains questionable unless new innovative ways are used. This study aimed at analyzing existing HIV/AIDS interventions, discuss UN interventions in line with ending HIV/AIDS by 2030 then, suggest and discuss new innovative ways of ending HIV scourge by 2030. Methods: Systematic literature review methodology was used to extract existing published information on HIV prevention strategies from 1981 to 2023. The articles were previewed by 2 experts for quality and grouped by intervention. Of the 637 articles accessed, on HIV prevention/control only 45 met the inclusion criteria. Data were synthesized using a narrative synthesis approach following standard guidelines on synthesis without meta-analysis. Descriptive analysis was done, strength and limitations were identified. UNAIDS recommendations for ending HIV/AIDS by 2030 identified and analyzed. New Innovations in HIV/AIDS were presented and discussed. The scope of the reviewed literature was limited to HIV preventive strategies practiced between 1981 and 2023. Results: Findings show that, Uganda’s HIV prevalence was at a peak in 1991 of 15% (30% among pregnant women in urban areas). ABC strategy is claimed to have turned sharply downward the prevalence through the mid-1990s and reached 5% (14% for pregnant urban women) by 2001. Analysis of the strategy showed that the achievements of the strategy could not be sustained, subsequently HIV prevalence rose again. This is because none of the ABC components can independently reduce HIV problem. In the real world, 100% abstinence has failed, condom use only reduces infection by 90% (WHO), and lifelong monogamy is impractical. Such limitations weaken ABC strategy. The study established that Post-exposure prophylaxis (PEP) i.e. taking HIV medicines within 72 hours (3 days) after a possible exposure to HIV infection is a safe, effective and a globally practiced HIV preventive intervention in emergency situations of HIV exposure. However, PEP is limited to care sought within 72 hours after exposure and yet timely access especially in rural areas and for key populations remains a big challenge. Oral PrEP was also identified as effective HIV preventive measure that can reduce HIV risk from sex by about 99% and from injection drug users by 74%. However, like PEP, timely access especially in rural areas and for key populations remains a big challenge. The UNAIDS 95-95-95 strategy (i.e. 95% of people know their HIV status, 95% with +HIV status be on sustained ART and 95% on ART get viral load suppression) formed the basis for setting the target of ending HIV/AIDS epidemic by 2030. However, our analysis shows that this target is unrealistic given the above highlighted limitations/ barriers in preventive measures and the unlikely perfect adherence (100%) to ART by all enrolled HIV positive persons. Conclusion: Ending HIV/AIDS by 2030 cannot be achieved by implementing the current preventing strategies and control measures. This study established that most of the existing HIV preventive strategies and control measures have a number of limitations. However, with sustained UN 95-95-95 strategy supplemented with additional innovative ways, there is hope that the UN dream of ending HIV/AIDS though not necessarily by 2030, can in the long run be achieved. 展开更多
关键词 HIV Prevention Innovative HIV Strategies UNAIDS 95-95-95 Ending HIV by 2030 ABC strategy
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Monitoring and simulation of water,heat,and CO_2 fluxes in terrestrial ecosystems based on the APEIS-FLUX system 被引量:4
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作者 WATANABEMasataka WANGQinxue +6 位作者 HAYASHISeiji MURAKAMIShogo LIUJiyuan OUYANGZhu LIYan LIYingnian WANGKelin 《Journal of Geographical Sciences》 SCIE CSCD 2005年第2期131-141,共11页
The Integrated Environmental Monitoring (IEM) project, part of the Asia-Pacific Environmental Innovation Strategy (APEIS) project, developed an integrated environmental monitoring system that can be used to detect, mo... The Integrated Environmental Monitoring (IEM) project, part of the Asia-Pacific Environmental Innovation Strategy (APEIS) project, developed an integrated environmental monitoring system that can be used to detect, monitor, and assess environmental disasters, degradation, and their impacts in the Asia-Pacific region. The system primarily employs data from the moderate resolution imaging spectrometer (MODIS) sensor on the Earth Observation System-(EOS-) Terra/Aqua satellite, as well as those from ground observations at five sites in different ecological systems in China. From the preliminary data analysis on both annual and daily variations of water, heat and CO2 fluxes, we can confirm that this system basically has been working well. The results show that both latent flux and CO2 flux are much greater in the crop field than those in the grassland and the saline desert, whereas the sensible heat flux shows the opposite trend. Different data products from MODIS have very different correspondence, e.g. MODIS-derived land surface temperature has a close correlation with measured ones, but LAI and NPP are quite different from ground measurements, which suggests that the algorithms used to process MODIS data need to be revised by using the local dataset. We are now using the APEIS-FLUX data to develop an integrated model, which can simulate the regional water, heat, and carbon fluxes. Finally, we are expected to use this model to develop more precise high-order MODIS products in Asia-Pacific region. 展开更多
关键词 APEIS-FLUX system Asia-Pacific Environmental innovation strategy (APEIS) CO2 flux Integrated Environmental Monitoring (IEM) MODIS water vapor flux
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The Innovative Application of Principal's Leadership Art and Leadership in International School Management
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作者 Jingxi Lu 《Journal of Contemporary Educational Research》 2021年第2期95-98,共4页
At present,most schools adopt the principal management system.In the International Campus,the principal's leadership has a great impact on the quality of school operation.Headmasters must combine the actual situat... At present,most schools adopt the principal management system.In the International Campus,the principal's leadership has a great impact on the quality of school operation.Headmasters must combine the actual situation and use of international schools,and lead in an innovative way to better promote the development of international schools.Therefore,this paper analyzes the current situation and importance of principal leadership and leadership art in international school management,and discusses the innovative application strategies of principal leadership art and leadership in international school management. 展开更多
关键词 International school management The art of headmaster's leadership LEADERSHIP innovation strategy
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A brief review of innovative strategies towards structure design of practical electronic display device 被引量:2
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作者 MA Li SHAO Yun-fei 《Journal of Central South University》 SCIE EI CAS CSCD 2020年第6期1624-1644,共21页
Display devices have significantly changed our daily life for decades,from the watches,television,to the laptop and smartphone.As the desire of advanced display device with high-resolution,long operation life and ligh... Display devices have significantly changed our daily life for decades,from the watches,television,to the laptop and smartphone.As the desire of advanced display device with high-resolution,long operation life and lightweight properties,several display techniques have been demonstrated.There are mainly four types of electronic display device:cathode ray tube(CRT),liquid-crystal display(LCD),organic light-emitting diode(OLED),and micro-LED.Due to the different working principles and device structures,each type of display device has its special characteristic properties.The performance of devices could be adjusted through the material selection or device design.With careful device structure regulation,not only the efficiency but also the stability would be improved.Herein,a brief review of innovative strategies towards the structure design is presented. 展开更多
关键词 innovative strategies OLED QLED micro-LED display techniques
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Agile Opportunities in the Chinese Automobile Market and Marketing Recommendations for Chinese Automakers
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作者 Zunaira Munir Shuhua Hu 《Chinese Business Review》 2006年第3期9-14,共6页
This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal... This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers' needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities. 展开更多
关键词 China automobile industry blue ocean strategy marketing strategy value innovation
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