One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as signif...One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.展开更多
The real option game theory is a new effective method to analyze the project investment decision containing uncertain factors in the incomplete competition circumstance. Based on the introduction of the development of...The real option game theory is a new effective method to analyze the project investment decision containing uncertain factors in the incomplete competition circumstance. Based on the introduction of the development of real option game method, this paper puts forward a real option game model to research on the investment opportunity and investment strategy of technology innovation involved two competitors. The varies of the value of project bring on three kinds of game equilibrium, that is the corporate investment equilibrium strategy, the leader ＆ follower investment equilibrium strategy and the corporate delay equilibrium strategy.展开更多
To solve the problem of information fusion from multiple sources in innovation alliances, an information fusion model based on the Bayesian network is presented. The multi-source information fusion process of innovati...To solve the problem of information fusion from multiple sources in innovation alliances, an information fusion model based on the Bayesian network is presented. The multi-source information fusion process of innovation alliances was classified into three layers, namely, the information perception layer, the feature clustering layer,and the decision fusion layer. The agencies in the alliance were defined as sensors through which information is perceived and obtained, and the features were clustered. Finally, various types of information were fused by the innovation alliance based on the fusion algorithm to achieve complete and comprehensive information. The model was applied to a study on economic information prediction, where the accuracy of the fusion results was higher than that from a single source and the errors obtained were also smaller with the MPE less than 3%, which demonstrates the proposed fusion method is more effective and reasonable. This study provides a reasonable basis for decision-making of innovation alliances.展开更多
文摘One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.
文摘The real option game theory is a new effective method to analyze the project investment decision containing uncertain factors in the incomplete competition circumstance. Based on the introduction of the development of real option game method, this paper puts forward a real option game model to research on the investment opportunity and investment strategy of technology innovation involved two competitors. The varies of the value of project bring on three kinds of game equilibrium, that is the corporate investment equilibrium strategy, the leader ＆ follower investment equilibrium strategy and the corporate delay equilibrium strategy.
基金supported by the National Natural Science Foundation of China(Nos.71472053,71429001,and91646105)
文摘To solve the problem of information fusion from multiple sources in innovation alliances, an information fusion model based on the Bayesian network is presented. The multi-source information fusion process of innovation alliances was classified into three layers, namely, the information perception layer, the feature clustering layer,and the decision fusion layer. The agencies in the alliance were defined as sensors through which information is perceived and obtained, and the features were clustered. Finally, various types of information were fused by the innovation alliance based on the fusion algorithm to achieve complete and comprehensive information. The model was applied to a study on economic information prediction, where the accuracy of the fusion results was higher than that from a single source and the errors obtained were also smaller with the MPE less than 3%, which demonstrates the proposed fusion method is more effective and reasonable. This study provides a reasonable basis for decision-making of innovation alliances.
