High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

The Discussion on the Interaction and Integration of Modern Agriculture and Rural Tourism Sustainable Development

The thesis summarizes the connotation of rural tourism and divides it into six types,including rural sight-seeing,rural body-building activity,rural folk culture,rural experience of farm work,rural business affairs,and study and development.It outlines the theory of sustainable development of rural tourism and points out that what sustainable development of tourism concerns is the coordination of ecology,economy,and society centering on human and nature.On the basis of introducing the connotation of modern agriculture,it divides modern agriculture into six types,including sightseeing agriculture,leisure agriculture,green agriculture,characteristic agriculture,factory agriculture,and three-dimensional agriculture.And by concluding,it obtains the combination model of modern agriculture and rural tourism.Based on the introduction of the above related theories,the thesis discusses the interaction and integration model of the sustainable development of modern agriculture and rural tourism.It emphatically analyzes the integration model of modern agriculture and rural tourism,including pastoral agriculture tourism model(sightseeing village,leisure farm,citizen farm),and science education tourism model(agricultural science and technology education base,tourism and leisure education agricultural park,children's,agricultural education base,agricultural exposition).Based on the interaction and integration relationship between modern agriculture and rural tourism,the thesis puts forward corresponding countermeasures so as to promote their positive development and realize the maximum of ecological,social and economic benefits.

Tourismification and Integration of Buganda＇s Culture in Community Socio-economic Activities for Poverty Reduction and Sustainable Development

Buganda, one of oldest kingdoms in Uganda, has got a rich tangible and non-tangible cultural heritage which can be devetoped into cultural tourism products and integrated in the community socio-economic activities for national sustainable development. The paper highlights the major cultural heritage of Buganda, its development for tourism, integration in the daily socio-economic activities of the communities and contribution to SDGs （Sustainable Development Goals）. Buganda＇s culture include the Kings （Kabakas） burial grounds, Kabaka＇s lake and trail, music, dance, drama, handicrafts, traditions and food which provide an authentic cultural tourism product which compliments Uganda＇s nature tourism. Community participation and provide employment opportunities to the youth and women there by returning the tourism dollar to the community and this is important for sustainable development. The tourismification of Buganda＇s culture shall not only diversify Uganda＇s tourism industry but contribute to national sustainable development.

Discussion about Tourism Development of Agricultural Cultural Heritage in Xiajin County of Shandong Province

[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.

Beautiful Countryside Planning from the Perspective of the Integration of Agriculture and Tourism:A Case Study of Hengfeng Shangguanlong Village,Yongxiu County,Jiangxi Province

This paper introduces the related concepts and current situation of the development of agriculture and tourism in China,analyzes the current situation of the development of Hengfeng Shangguanlong Village,Yongxiu County,Jiangxi Province,and analyzes the existing problems from the perspective of the integration of agriculture and tourism.The corresponding development strategies are further put forward to promote the construction of beautiful countryside.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Driving factors and innovation paths of rural tourism transformation and upgrading under the background of industrial integration:From the perspective of ecological integration of culture and tourism

This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.

Rural Tourism Development Model of Rice Cultivation Terrace Culture Heritage in Chongyi

The development of rural tourism is one of important measures for the protection and inheritance of agricultural cultural heritage,while agricultural cultural heritage also becomes decisive factor of promoting rural tourism development.They complement each other and develop together.In this paper,Hakka terrace of Chongyi,Ganzhou City,Jiangxi Province is taken as the research object,and its cultural heritage is interpreted and classified.It could be roughly divided into four aspects:farming belief and cultural legend,processing techniques of agricultural by-products,traditional farming technology experience,traditional eco-agricultural system and landscape.Based on the four aspects,combining local current tourism resource use situation,four kinds of rural tourism development models based on rice cultivation terrace culture heritage are summarized.

Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

A Study on the Integration of Culture Industry and Tourism Industry--A Case Study of Yancheng City in Jiangsu Province

On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.

Integrating culture and tourism in Pingdingshan from ecological perspective

The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.

Poverty reduction effects of integrating high-quality development and cultural tourism in China

The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.

Ecotourism Development in the Context of Cultural and Tourism Integration:A Case Study of Wanli Mopan Mountain Forest Park

The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.

Discussion on the Necessity and Realization of the Integrative Development of Tourism and Cultural Industry

With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.

Research on the Deep Integration of Cultural and Tourism Development in the Construction of the Bashu Cultural and Tourism Corridor

The Bashu Cultural and Tourism Corridor is a region centered on Chongqing's main city and Chengdu,with the high-speed railways,expressways,and cities(counties)along the Yangtze River system connecting the two places as important components.Sichuan and Chongqing,guided by the"Bashu Cultural and Tourism Corridor Construction Plan,"have issued a series of policies and systems for the development of Bashu cultural tourism,vigorously promoting the construction of the Bashu Cultural and Tourism Corridor.However,in the process of promoting the construction of the Bashu Cultural and Tourism Corridor,there are also many challenges,such as insufficient integration of the cultural and tourism industry,outdated development models for cultural tourism,imperfect coordination mechanisms within the industry,a large gap in professional talents in the cultural and tourism industry,and inadequate exploration of characteristic cultural tourism resources.Among these,the insufficient integration of the cultural and tourism industry is particularly prominent,manifested in the disappearance of regional culture,a significant loss of talent,and low-quality development of the tourism industry.Cultural and tourism integration is a deep-level integration in the fields of concepts,functions,resources,industries,and technologies.This topic focuses on the issue of deep integration of cultural and tourism development in the construction of the Bashu Cultural and Tourism Corridor,which has important theoretical and practical significance.

Creative Industrial Cluster： Three- Stage Development and the Case of Beijing＇s 798 Art District

This paper presents a three-stage hypothesis on the development of creative industrial clusters, which includes stages of agglomeration, interfacing, and network development. In the first stage, micro-entities concentrate geographically in a creative industrial cluster in search of resources. The second stage reflects the need for building identity. Finally, the third stage is the outcome of multi-dimensional expansion. As a creative industrial cluster develops, its focus moves from geographic concentration to division of labor and the creation of novel systems. Using this three-stage framework, this paper conducts an empirical study on Beijing＇s 798 District （＂798＂）. Our study finds that the ＂self-destruction ＂phenomenon （which appeared after 798 had reached the stage of network development in a low-level capacity） is essentially the product of a squeezing effect of commercial prosperity on art production. Our study further examines four models of art-commerce integration and explains the ways in which creative industrial clusters are different from conventional industrial clusters： a creative cluster is a platform of integration for culture, commerce, and technology. Its course of development is characterized by novelty, emergence of identity through interfacing, and network cooperation.

数字经济背景下山东省文化与旅游产业融合发展的测度与路径研究

文化产业与旅游产业之间存在着天然的融合诉求,而数字技术已成为文旅融合高质量发展的助推力。依据文化产业与旅游产业的产业特性及两者相互作用机制,本文从产业规模、产业接待、产业实力、产业效益4个维度构建文旅产业指标体系,引入耦合协调度模型对山东省2010~2020年的文旅产业发展水平及耦合协调程度进行测度,并分析时序变化。研究结果表明:山东省文化产业与旅游产业总体发展水平逐年提高,而文化产业发展普遍滞后于旅游产业发展;耦合协调度呈现出稳步上升态势,由0.390 8提高到0.900 6,协调等级由轻度失调提升到优质协调。基于此,从培育文旅产业增强文旅融合发展新动能,构建数字文旅平台健全价值共创机制,拓展技术与产品创新传导渠道,培养新型文旅数字化人才等方面,提出了促进数字经济赋能文旅融合高质量发展的路径。

大运河沿线省市文旅商产业融合发展研究——基于耦合协调、时空演进与发展路径分析

推动大运河沿线省市文旅商产业融合和高质量发展,是有效衔接国家重大发展战略的重要抓手。通过构建文旅商产业评价指标体系,测算大运河沿线省市2012-2020年文旅商产业耦合协调度,分析空间演化特征和影响路径。研究发现:研究期内大运河沿线省市文旅商融合水平整体呈现出逐年上升趋势;文旅商融合水平不同,且具有空间集聚性;在政策保障基础上及文旅商相关因素影响下,文旅商产业通过交叉、渗透和重组,从而实现产业协同发展形成文旅商产业综合体。因此,应采取差异化文旅商融合发展策略,以区域协同发展为基础,以大运河文化带建设为抓手,进一步推动大运河沿线省市形成全域统筹、区域协同的文旅商融合发展格局,实现大运河沿线省市经济社会文化高质量发展。

乡村振兴背景下文旅产业融合发展

随着人民生活水平的提高和旅游需求的不断多样化,文旅产业融合的概念开始出现在大众的视野,当前我国正处于经济转型的关键时期,文化和旅游产业作为21世纪的朝阳产业,大力推进文旅产业融合发展,不仅对于乡村振兴具有重要意义,同时对于我国产业结构转型也有着重要意义。本文利用1042份调查问卷数据,采用线性回归模型分析政府措施在乡村产业振兴中对文旅产业融合发展的影响,搭建中介和调节效应模型,并进一步探讨农户参与度影响文旅产业融合发展的可能路径和变化规律。研究表明:政府措施有助于文旅产业融合发展;政府措施以农户参与度为中介有助于文旅产业融合发展。在乡村产业振兴背景下,政府通过实施相关措施,提升了农民积极性,增加了农户参与度,对政府措施产生调节效应,促进文旅产业融合发展。因此,为促进文旅产业融合发展与乡村振兴,引导性的政策措施亟须出台,并带动当地农民群众,提升农户的参与度,以此来提升文旅产业融合发展水平。

文旅融合背景下历史街区社会韧性测度与业居关联微干预调节——以重庆市磁器口街区为例

文章以文旅融合发展背景下历史街区经济韧性与社会韧性平衡保持为目标,提出“业居关联”的历史街区社会韧性议题研究思路,建构出以态征测度、回归分析、阈值计算为分析步骤,以居民保有率、邻里网络密度、环境滋扰指数和商铺比例、房租价格、访客载荷为表征指标因子的历史街区业居态征定量测度与关联分析方法;以重庆市磁器口历史街区的多期多区多态数据为研究样本,揭示出文旅商业化进程中历史街区社会韧性的3项衰减机理:空间竞价导致本地居民外迁、业态置换导致邻里阻隔、访客超载导致生活滋扰,以及相应业居作用关系下街区社会韧性保持的业居指标阈值。上述方法与指标结论遵循历史街区业居态征交互影响、动态变化的现实逻辑,突破了历史街区韧性研究“评调脱节”的技术瓶颈,有助于将定量评测结论转化为定量调控措施,可为我国历史街区社会韧性研究和文旅融合发展实践提供有益参考。