Recently, with people＇s lives have been continuously improved, the purchasing power of consumers is increasing ）,ear by year and China＇s market is becoming more and more mature. In this case. consumers have more op...Recently, with people＇s lives have been continuously improved, the purchasing power of consumers is increasing ）,ear by year and China＇s market is becoming more and more mature. In this case. consumers have more options for the purchase of mobile phones. Hunger Marketing model is now facing a severe test in the lnternet era. This paper will analyze and prove it from the perspective of customer satisfaction. As the representative of Hunger Marketing, Xiaomi is facing many other new rivals. If something should be done for keeping Xiaomi still among the best in the new era of mobile phone market, it should be enhancing brand value and product process, improving core competence and sincerity rather than Hunger Marketing model.展开更多
文摘Recently, with people＇s lives have been continuously improved, the purchasing power of consumers is increasing ）,ear by year and China＇s market is becoming more and more mature. In this case. consumers have more options for the purchase of mobile phones. Hunger Marketing model is now facing a severe test in the lnternet era. This paper will analyze and prove it from the perspective of customer satisfaction. As the representative of Hunger Marketing, Xiaomi is facing many other new rivals. If something should be done for keeping Xiaomi still among the best in the new era of mobile phone market, it should be enhancing brand value and product process, improving core competence and sincerity rather than Hunger Marketing model.
