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Relationship Marketing: Interactions and Management
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作者 Juan Shi Hong Pan 《Chinese Business Review》 2006年第4期1-8,14,共9页
Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, th... Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization. 展开更多
关键词 relational factors relationship marketing interactions in relationship marketing interactive management
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Exploring Some Tactics on How to Make English Lessons More Effective
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作者 Hongmei Chang 《Sino-US English Teaching》 2004年第4期8-12,共5页
This paper explores some effective tactics on the teaching of English. It starts with the introduction of the importance of learning English, then it reveals the qualities and useful strategies that a teacher of Engli... This paper explores some effective tactics on the teaching of English. It starts with the introduction of the importance of learning English, then it reveals the qualities and useful strategies that a teacher of English should master if he or she wants to make his or her lessons successful. It also conducts the analysis of how these tactics interact in the classroom teaching. The paper concludes that examining effective ways of teaching is useful in helping teachers either in their academic field or in their professional development. 展开更多
关键词 quality management interaction error positive strategy professional
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Reevaluating the conceptual framework for applied research on host-plant resistance 被引量:2
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作者 Michael J. Stout 《Insect Science》 SCIE CAS CSCD 2013年第3期263-272,共10页
Applied research on host-plant resistance to arthropod pests has been guided over the past 60 years by a framework originally developed by Reginald Painter in his 1951 book, Insect Resistance in Crop Plants. Painter d... Applied research on host-plant resistance to arthropod pests has been guided over the past 60 years by a framework originally developed by Reginald Painter in his 1951 book, Insect Resistance in Crop Plants. Painter divided the "phenomena" of resistance into three "mechanisms," nonpreference (later renamed antixenosis), antibiosis, and tolerance. The weaknesses of this framework are discussed. In particular, this trichotomous framework does not encompass all known mechanisms of resistance, and the antixenosis and antibiosis categories are ambiguous and inseparable in practice. These features have perhaps led to a simplistic approach to understanding arthropod resistance in crop plants. A dichotomous scheme is proposed as a replacement, with a major division between resistance (plant traits that limit injury to the plant) and tolerance (plant traits that reduce amount of yield loss per unit injury), and the resistance category subdivided into constitutive/inducible and direct/indirect subcategories. The most important benefits of adopting this dichotomous scheme are to more closely align the basic and applied literatures on plant resistance and to encourage a more mechanistic approach to studying plant resistance in crop plants. A more mechanistic approach will be needed to develop novel approaches for integrating plant resistance into pest management programs. 展开更多
关键词 ANTIBIOSIS ANTIXENOSIS host-plant resistance integrated pest management plant-insect interactions TOLERANCE
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