Tropical Leisure Agro-tourism in the Context of Constructing International Tourism Island in Hainan

The construction of Hainan International Tourism Island creates a promising prospect for the development of its tropical leisure agro-tourism, and the latter will contribute a lot to the former in the fields of economy, ecology and culture. The present situation and development prospects of tropical leisure agro-tourism in the context of constructing International Tourism Island in Hainan are introduced in this study, SWOT analysis of tropical leisure agro-tourism in Hainan is conducted, causes of imperfect tropical leisure agro-tourism in Hainan Island are elaborated such as insufficient understanding and investment, fragile infrastructure and lack of overall tourism planning despite its abundant tropical agricultural resources, marine resources, forest resources and ecological resources as well as convenient transportation. Combining with the opportunities and challenges in developing tourism industry, targeted strategies are proposed for promoting the tropical leisure agro-tourism, that is, enhancing understanding about leisure agro-tourism; determining the target and orientation of tourism planning through basic classification, properly defining functional divisions and spatial layout; improving relevant laws and regulations about tourism industry; attaching more importance in attracting alien investment; fully developing the tropical, marine, green and ecological features of tropical leisure agro-tourism in Hainan Island; cultivating resources, scenic spots and products of different types respectively in tourism development, especially culturing typical products; protecting ecological environment, implementing sustainable development of tourism industry; making innovations in marketing, accurately subdividing tourism market.

IPA Analysis of First-time Tourists＇ Perceptions on the Image of the Tourist Destination Take Hainan International Tourism Islands for Example

Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.

Development of Leisure Agriculture in Hainan

Through in-depth analysis, this paper proposed development planning of leisure agriculture in Hainan. The layout included orderly development and overal planning, connection of three expressways and middle area for recreation and the rest for sightseeing; the site selection should develop depending on central cities, relying on major projects and famous mountains or landscapes; the connotation in-volved exploitation of farming culture, presenting national customs of indigenous people, highlights given to island and coasts and emphasizing tropic agriculture. What＇s more, the suggestions were proposed to advance leisure agriculture of Hainan, including to formulate scientific planning to lead leisure agriculture develop-ment, to give policy supports and enterprise management, to improve promotion and broadening market and to enhance education and improve industry quality. On basis of lots of data and examples, the research enriched the content of leisure agricul-ture in Hainan, which is conductive to development of Hainan leisure agriculture, and of significance for construction of leisure agriculture sites and supports of the agriculture by government.