Corporate social responsibility is the foremost business strategy focus for managers who aim to have long-term success in competitive environment. Different scholars have found it difficult with its definition, explan...Corporate social responsibility is the foremost business strategy focus for managers who aim to have long-term success in competitive environment. Different scholars have found it difficult with its definition, explanation, application, and measurement in organizations on who and how it should be done reciprocally. The present study seeks to review societal change with contribution from corporate social responsibility in international financial markets of Africa. The study is qualitative in nature and seeks to analyze the maximum practice of CSR activities and where there is room for improvement in CSR initiatives among African firms. There are three important forms of corporate social responsibility which are aligned to the emerging social needs of community for true fulfillment and addressing the social responsibility at corporate level.展开更多
This study focuses on the use of we-media by small-and medium-sized enterprises(SMEs)to disclose internal corporate social responsibility(ICSR)under the impact of the 2019 novel coronavirus disease(COVID-19).Study 1 i...This study focuses on the use of we-media by small-and medium-sized enterprises(SMEs)to disclose internal corporate social responsibility(ICSR)under the impact of the 2019 novel coronavirus disease(COVID-19).Study 1 interprets the catalyst effect of COVID-19 on the externalization of SMEs'ICSR.The fuzzy grading evaluation method is initially verified.Under the impact of COVID-19,SMEs fulfilling their ICSR can enhance consumer brand attitudes.Study 2 uses a structural equation model and empirical analysis of 946 effective samples and finds that consumers perceive the self-sacrifice of corporations during the coronavirus disease period.SMEs can fulfill their ICSR to enhance the internal explanation mechanism of consumer brand attitudes and the moderating role of enterprise losses.展开更多
文摘Corporate social responsibility is the foremost business strategy focus for managers who aim to have long-term success in competitive environment. Different scholars have found it difficult with its definition, explanation, application, and measurement in organizations on who and how it should be done reciprocally. The present study seeks to review societal change with contribution from corporate social responsibility in international financial markets of Africa. The study is qualitative in nature and seeks to analyze the maximum practice of CSR activities and where there is room for improvement in CSR initiatives among African firms. There are three important forms of corporate social responsibility which are aligned to the emerging social needs of community for true fulfillment and addressing the social responsibility at corporate level.
基金supported by the Fundamental Research Funds for the Central Universities,and the Research Funds of Renmin University of China(20XNL01B).
文摘This study focuses on the use of we-media by small-and medium-sized enterprises(SMEs)to disclose internal corporate social responsibility(ICSR)under the impact of the 2019 novel coronavirus disease(COVID-19).Study 1 interprets the catalyst effect of COVID-19 on the externalization of SMEs'ICSR.The fuzzy grading evaluation method is initially verified.Under the impact of COVID-19,SMEs fulfilling their ICSR can enhance consumer brand attitudes.Study 2 uses a structural equation model and empirical analysis of 946 effective samples and finds that consumers perceive the self-sacrifice of corporations during the coronavirus disease period.SMEs can fulfill their ICSR to enhance the internal explanation mechanism of consumer brand attitudes and the moderating role of enterprise losses.
