Research on the Influencing Factors of Purchasing Internet Financial Wealth Management Products Based on AHP

Internet financial wealth management product(IFWMP)has recently been one of the most gained popularity.There are limited quantitative research on IFWMP which can help customers to choose products based on the significance of each factor.In this paper,a multi-criteria decision-making model for IFWMP was developed,namely the analytic hierarchy process(AHP)which is commonly used to make decisions for unstructured problems through quantifying weights of each criterion.This paper investigated ten influential factors relevant to the purchase of IFWMP and analyzed the frequency of collected response to show the significance of the factors.Based on the quantified weights,the results of the research indicated that compatibility,product liquidity,perceived ease of use,and perceived usefulness affected investors purchasing behaviors and that every investor should pay great attention to.

Research on the Influencing Factors of Purchasing Internet Financial Wealth Management Products based on AHP

Internet financial wealth management product(IFWMP)has recently been one of the most popularity.There is limited quantitative research on IFWMP which can helps customers to choose the products based on the significance of each factor.In the paper,a multi-criteria decision-making model of IFWMP was developed,namely analytic hierarchy process(AHP)which is used to make decisions to the unstructured problems through quantifying weights of each criterion.This paper investigated ten influential factors relevant to the purchase of IFWMP and analyzed the frequency of collected responds to show the significance of factors.Based on the quantified weights,the result of the research indicated that compatibility,product liquidity,perceived ease of use and perceived usefulness affect the investors purchasing behaviors most that every investors should pay great attention to.

Analysis on the financing strategies of small and medium sized clothing enterprises under the Internet financial model

Small and medium sized clothing enterprises have become an important force to promote China＇s economic transformation. But the shortage of funds in the development of small and medium sized clothing enterprises is still a major problem. The development of Intemet financial model is of great significance to the small and Medium Sized Clothing Enterprises .It is helpful to solve the problems of information asymmetry, credit rationing and high loan cost in the financing of small and medium sized clothing enterprises..In many financial models on the interne＇., to our vast number of small and medium-sized enterprises provide convenient services, but in the face of this model using diffcrent opinions, and there is no pertinence, for most of the enterprises are usually similar situation was a summary and recommendations, there are a handful of targeted research ,This research is for research, in order to solve the financing problems of China＇s small and medium-sized garment enterprises countermeasures were studied to find a suitable China＇s small and medium-sized garment enterprises financing path with, for small and medium-sized garment enterprises in the capital needs of the guiding role, for the enterprise to avoid financial risk. the lnternet financial model to solve the financing problem of small and medium-sized garment enterprises play the important role, we should expand Internet banking, so that more small and medium-sized garment enterprises get better development.

Research on the Reasonable Strategy of the Development of Commercial Banks under the Perspective of P2P Internet Financial Risks

In this paper, we conduct research on the reasonable strategy of the development of commercial banks under the perspective of P2P Internet financial risks. P2P financial model mainly for China＇ s small and medium enterprises and individuals to provides financing services. Generally need to use e-commerce professional network platform lending to help both sides to establish lending relationship and complete the related formalities. Traditional commercial banks need reform to keep up with the novel financial tools related to the Internet financing which will be discussed below.