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Analytic Hierarchy Process in Service of Customized Offer in Banking: Savings and Investment
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作者 Domagoj Cingula Mario Bogdanovic Nail Hasanovic 《Management Studies》 2015年第4期179-191,共13页
Today's banking institutions spread their product and service line on a daily basis. This effort to increase competitiveness is also creating an overstocked supply for existing and new clients. Not every product is m... Today's banking institutions spread their product and service line on a daily basis. This effort to increase competitiveness is also creating an overstocked supply for existing and new clients. Not every product is meant for every client and aggressive sales strategies tend to repel clients which can cause serious problems in long-term client-bank relations. This paper will analyze savings and investments products along with their adaptation and modulation regarding client needs. Accordingly, banks will be able to offer particular products to clients with specific needs and wishes. The analytic hierarchy process, or simply AHP method, represents a process which will be able to transform client's demands and affinities into a customized offer. It is an easy-to-implement method used in any step of the decision-making process; the process must have multiple alternatives and each of them carries specific characteristics. The decision maker ranks all the characteristics and simultaneously all the alternatives, according to his affinities forming a final decision. This paper will explain how banks will be able to adapt to client needs and wishes in the future using the AHP method. 展开更多
关键词 analytic hierarchy process (AHP) BANKING customized offer decision making savings and investment
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A Study of Residents' High Saving Deposits and the Mechanism of Their Shift to Investment
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作者 陈玉光 《Social Sciences in China》 1998年第4期15-26,188,共13页
关键词 High Saving Deposits and the Mechanism of Their Shift to investment A Study of Residents
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Global and Euro Imbalances:China and Germany 被引量:1
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作者 Guonan Ma Robert N.McCauley 《China & World Economy》 SCIE 2014年第1期1-29,共29页
We analyze global and euro area imbalances by focusing on China and Germany as large surplus and creditor countries. In the 2000s, domestic reforms expanded the effective labor force, restrained wages, shifted income ... We analyze global and euro area imbalances by focusing on China and Germany as large surplus and creditor countries. In the 2000s, domestic reforms expanded the effective labor force, restrained wages, shifted income toward profits and increased corporate saving. As a result, the Chinese and German current account surpluses widened, and that of Germany has proven more persistent, with subdued domestic investment. China is an early-stage creditor, holding a short equity position and a longposition in safe debt. Germany's balanced net debt and equity claims mark it as a mature creditor thatprovides insurance to the rest of the world. China pays to lay off equity risk, while Germany, by contrast, harvests a moderate yield on its net claims. In both economies, the shortfall of the net international investment position from cumulated current account surpluses arises from exchange rate changes, asymmetric valuation gains, and, in Germany's case, credit losses. 展开更多
关键词 current account distribution of income global imbalances international investment saving and investment
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