The term "soft power" is coined by a noted American scholar Joseph Nye. It means a nation's ability to get others to do what it wants without either coercive military or economic pressures, or material i...The term "soft power" is coined by a noted American scholar Joseph Nye. It means a nation's ability to get others to do what it wants without either coercive military or economic pressures, or material inducements. It is the attractiveness and seduction, the resources of which include culture, values, political ideas and policies. During the past two decades, the soft power concept has gained widespread acceptance and usage. In a global information age and in a multi-polarized world, the US government has all along attached much importance to the exercise of soft power in foreign policies. It goes to great lengths to advance its universal culture and values, promote public diplomacy, and shape the world order by helping establish the international institutions and norms. The US government draws on the resources of soft power to improve the national image and thus promote its popularity across the world with a view to serving the national interests. The idea of soft power improves the traditional concept of power, enriches the practice of the US diplomacy. However, we shouldn't fail to see that it is based on US superiority with the ultimate goal of achieving US hegemony. But still we can learn something from the concept and introduce it into our policies.展开更多
文摘The term "soft power" is coined by a noted American scholar Joseph Nye. It means a nation's ability to get others to do what it wants without either coercive military or economic pressures, or material inducements. It is the attractiveness and seduction, the resources of which include culture, values, political ideas and policies. During the past two decades, the soft power concept has gained widespread acceptance and usage. In a global information age and in a multi-polarized world, the US government has all along attached much importance to the exercise of soft power in foreign policies. It goes to great lengths to advance its universal culture and values, promote public diplomacy, and shape the world order by helping establish the international institutions and norms. The US government draws on the resources of soft power to improve the national image and thus promote its popularity across the world with a view to serving the national interests. The idea of soft power improves the traditional concept of power, enriches the practice of the US diplomacy. However, we shouldn't fail to see that it is based on US superiority with the ultimate goal of achieving US hegemony. But still we can learn something from the concept and introduce it into our policies.
