Physician-scientists or celebrities?Kardashian-index of gastroenterologists

BACKGROUND The coronavirus disease 2019 pandemic unleashed a flood of untrustworthy information on social media platforms,resulting in the unfortunate consequence of expert scientists'opinions getting lost amidst the chaotic sea of misinformation.The question of how much influence these esteemed scientists hold on social media platforms remains elusive.To address this scientific quandary,we sought to explore the concept of the Kardashian index(K-index),a term introduced by Hall in 2014.This metric provides a rudimentary means of evaluating whether a physician scientist's popularity on social media aligns with their significant scientific contributions.AIM To evaluate if a Gastroenterologist physician's popularity on social media is at par with their scientific contributions(research articles and publications).METHODS We conducted an extensive search to identify all gastroenterologists actively practicing and associated with the top 100 hospitals as reported by the United States News.We collected specific data on a sub-group including their names,affiliations,degrees,and sub-specializations.To gauge their social media popularity,we utilized the K-index calculation which is determined by dividing the actual number of Twitter followers by the number of researcher’s citations.The expected number of followers(F)is calculated using the formula F=43.3 C^0.32,where C represents the number of citations.RESULTS Physicians affiliated with the Mayo Clinic emerged as the most prominent presence on Twitter,constituting 16%of the total.They were followed closely by physicians from Mount Sinai Hospital(9%)and the University of Michigan Hospital(9%).Surprisingly,76%of the physicians evaluated exhibited a low K-index,falling within the range of 0 to less than 2.This suggests that a significant number of highly influential physician-scientists are not receiving due recognition,as indicated by their relatively low number of followers.On the other hand,24%of the physicians had an inflated K-index,exceeding 5,which positioned them as the"Kardashians".These individuals enjoyed greater social media popularity than their actual scientific contributions.Interestingly,our analysis revealed no discernible association between sex and K-index(P value of 0.92).CONCLUSION In the gastroenterology field,our study estimated that a majority(76%)of highly researched physicians are undervalued despite their significant scientific contributions.

The Kardashians and the Ruminating Strategy

Many have wondered in these years about the reason behind the huge success the Kardashian(‐Jenner)family raised and gained.Even if the reality show might not be one of the most innovative,nor original television products,it is impossible to see how the Kardashian’s clan managed to become something more than a family who likes to air their dirty(and maybe expansive)laundry in public.Albeit there are different reality shows that have portrayed almost every possible family:religious,heavy metal,gipsy,wealthy Californian,dysfunctional,party animals;the Kardashians celebrated in 2018 their 10 years of reality shows.This might appear a silly,and not even a big deal:TV shows have existed for longer time in the American(and not only)panorama,yet the Kardashian made it possible to conquest with their unique style,and communication strategy something that other reality shows families did not reach.What did the Kardashians do?The Kardashians created a new communication strategy that allowed them to be the most popular family on three different media:press,television,and social media.