Leveraging Predictive Analytics for Strategic Corporate Communications: Enhancing Stakeholder Engagement and Crisis Management

This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a comprehensive literature review with case studies of five multinational corporations, allows us to investigate the applications, challenges, and ethical implications of leveraging predictive models in communication strategies. While our findings reveal significant potential for enhancing personalized content delivery, real-time sentiment analysis, and proactive crisis management, we stress the need for careful consideration of challenges such as data privacy concerns and algorithmic bias. This emphasis on ethical implementation is crucial in navigating the complex landscape of predictive analytics in corporate communications. To address these issues, we propose a framework that prioritizes ethical considerations. Furthermore, we identify key areas for future research, thereby contributing to the evolving field of data-driven communication management.

Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications

This comprehensive study investigates the multifaceted impact of AI-powered personalization on strategic communications, delving deeply into its opportunities, challenges, and future directions. Employing a rigorous mixed-methods approach, we conduct an in-depth analysis of the effects of AI-driven personalization on audience engagement, brand perception, and conversion rates across various industries and communication channels. Our findings reveal that while AI-powered personalization significantly enhances communication effectiveness and offers unprecedented opportunities for audience connection, it also raises critical ethical considerations and implementation challenges. The study contributes substantially to the growing body of literature on AI in communications, offering both theoretical insights and practical guidelines for professionals navigating this rapidly evolving landscape. Furthermore, we propose a novel framework for ethical AI implementation in strategic communications and outline a robust agenda for future research in this dynamic field.

Effects of Service Standards Communication and Servant Leadership on Strategic Competence and Customer Orientation

Service standards communication and servant leadership are both important mechanisms to improve an organization＇s service process. Therefore, they are likely to affect strategic competence and customer orientation skills of organizations. In this research, customer orientation and strategic competence are undertaken in relation with servant leadership and service standards communication, using a sample of 106 Turkish firms＇ executive assistants. The results prove that service standards communication and servant leadership have a strong positive relationship with both strategic competence and customer orientation.

The Role of Strategic Communication for Organ Donations

One big achievement in the last decade is the rapid development in transplantation medicine, enabling seriously ill people to live longer. However, in the year 2014, 12 people in the European Union have died every day because of the lack of available organs. Nearly, 70,000 people were waiting for a matching graft. An analysis of donation and transplantation variation across the European member states shows that since many years, Spain occupies a pioneer role, whereas Germany and Austria are lagging behind. From the legal and administrative perspective, Spain and Austria are quite similar with their presumed consent system （opting out）, whereas Germany has an informed consent system （opting in）. Hence, there must be other influencing factors like the way of multilevel communication leading to the following research question： How does multilevel communication influence organ donations in Spain, Germany, and Austria？ On the basis of a cross-country study, it can be shown that strategic communication on the （inter）personal and organizational level supported by the creation of public awareness on the national level is crucial for succeeding in closing the gap between demands and realized organ transplantation.

Domestic Cyberterrorism & Strategic Communications: Literature Review

Cyberterrorism poses a significant threat to the national security of the United States of America (USA), with critical infrastructure, such as commercial facilities, dams, emergency services, food and agriculture, healthcare and public health, and transportation systems virtually at risk. Consequently, this is due primarily to the country’s heavy dependence on computer networks. With both domestic and international terrorists increasingly targeting any vulnerabilities in computer systems and networks, information sharing among security agencies has become critical. Cyberterrorism can be regarded as the purest form of information warfare. This literature review examines cyberterrorism and strategic communications, focusing on domestic cyberterrorism. Notable themes include the meaning of cyberterrorism, how cyberterrorism differs from cybercrime, and the threat posed by cyberterrorism to the USA. Prevention and deterrence of cyberterrorism through information sharing and legislation are also key themes. Finally, gaps in knowledge are identified, and questions warranting additional research are outlined.

Strategy Research on Parent-Child Communication between Family Educations in Network Era

Internet technology is the greatest scientific and technological achievement of mankind in the 20th century.It has brought mankind into the information age and greatly changed people's way of learning,education,work,leisure and entertainment,family education and so on.In the Internet age,underage children spend a considerable amount of time online,and they spend less time talking and communicating with their parents?Therefore,the development of network technology has posed a new challenge not only to school education and social education,but also to the traditional family education[6].So,under the impact and challenge of the network era,what countermeasures do family education apply to communicate well with children?This is the center of this research.

Communicative Competence and Strategic Competence

Communicative Competence （CC） has long been paid attention to by linguists and language teaching scholars in the past four decades. Strategic Competence （SC） as one of the important components of CC, also draws great attention. But as to what the relationship between CC and SC is and whether they are teachable and how to teach, different linguists and researchers have various conclusions. This paper is to have a general comparison on the relationship between CC and SC and also focuses on how to be practical in the teaching of the two competences.

Utilizing Communication Strategies to Develop Learner Autonomy

This paper investigates the effects of communication strategy instruction on the promotion of learner autonomy and introduces the two stages of CS instruction. Autonomous learners are characterized by their knowledge of strategies and the efficient control over their use. Then it is reasonable to speculate that the inclusion of CS instruction in foreign language classroom would help learners become more autonomous because the efficient and controlled use of CS should be an integral part of the strategic behavior that characterizes autonomous learners.

Plurk Politics Micro-Blogging Is Changing Political Communication in Taiwan

The use of social media in political communication has demonstrated its significance by the example of Arab Spring and the 2008 US presidential election, but its role in non-western democratic countries like Taiwan has rarely been examined. Micro-blogs share some characteristics with other types of social media but operate in a lighter way that has made it more and more popular among Internet users. Most researchers focus on the better-known Twitter, however, Plurk has found a niche and becomes the leading type of micro-blog in Taiwan and many politicians enjoy using it for political communication. This study seeks to answer the question ＂What patterns do Taiwan Residents politicians exhibit when utilizing Plurk？＂. By combining Habermasian communicative action theory and Foot and Schneider＇s Web Sphere, this research attempts to form a theoretical framework for micro-blogs. In-depth interviews were conducted with Taiwan Residents politicians at various levels and it was discovered that the broad pattern of political communication via Plurk may be characterised in Habermasian terms as strategic, through information broadcasting, public opinion formation, and political mobilization. In addition, this research shows that Taiwan Residents politicians use Plurk to gather information and ideas in exchanges which have dialogic elements.

Using Social Media in Strategic Management

The online public conversations seem like Twitter has begun as a common communication tool by people tweeting their ideas, opinions and taking stands, committing themselves during last 5-10 years. This overall assumption has taken its place as a few of world’s remarkable leaders such as Trump, Merkel, and May are using microblog Twitter by pointing out their opinions. This opens question if directors and managers of, e.g., in Higher Education Institutions are using Social Media’s tools such as microblog Twitter as a part of their work in strategic management. As Twitter has launched interactive tools and closed groups in recent years, some HEI’s (Higher Education Institution) directors started to consider and use Twitter in strategic management interactively with their personnel in Finland. Using Social Media and Twitter allows a possibility for a different model of social dialog between inner and outer stakeholders, e.g., of strategy or strategical management. This requires directors who can foster organisation’s values also via Social Media’s microblogs such as Twitter. This draws attention to communication management of strategy or strategical management communication. This research studies by theme interviews how directors of selected Universities of Applied Sciences (UAS) think that they are using Social Media tools such as Twitter in their daily strategic management. The aim and objective is to have an oversight if there is any need for improvement or change in using Social Media tool such as Twitter in HEI’s strategic management according to the theme interviews. The result and conclusion are improvements in using Social Media tools like Twitter in strategic management.

The Challenge of India-US Security Cooperation to India’s Tradition of Strategic Independence

In recent years, India-US security cooperation has accelerated, overall defense cooperation framework has become increasingly mature and has been continuously updated with the times. The scale of India* s imports of weapons and military supplies from the United States has continued to expand, and India-US joint military exercises have deepened. Since the Modi government took office in 2014, it has signed two basic military cooperation pacts with the United States, paving the way for further upgrading the two countries' defense cooperation in the future. India-US counter-terrorism cooperation is starting from scratch and continuing to deepen, further expanding the contents of their security cooperation. India-US close security cooperation has had a serious negative impact on India’s overall foreign strategy, especially its tradition of long-standing strategic independence. It has eroded material and institutional foundations for India ’ s strategic autonomy, and deteriorated India’ s geostrategic environment, which is not conducive to realizing its dream of being a great power.

Striking A Balance in the Process of Developing EFL Learners' Communicative Competence

Communicative language teaching has been popular for more than 3 decades but there is still no shortage of argument in cases of how to develop communicative competence as a whole. Strategic competence,one of the four components of communicative competence,has been given much priority. The paper reexamines the four components of communicative competence and points out that we need to strike a balance in the process of developing learner's communicative competencein foreign language teaching.

Branding Macao＇s External Image Through Strategic Communication： A Descriptive Study

Many national governments have employed strategic communication in promoting their external images. Though somewhat a sub-nation since its handover to China in 1999, the Macao Special Administrative Region Government （MSARG） finds it imperative to apply strategic communication to its place branding in its regional and international communities. Taking on the former Portuguese colony for an in-depth analysis, this study describes the perception of, knowledge about, and practice on strategic communication by the MSARG communication officials. The findings, though limited, seem reconcilable with the analytical assumptions of strategic communication studies in the west.

Strategic Communications of the Muslim Brotherhood in Egypt

As the oldest and largest religious political organization and a political opposition,the Muslim Brotherhood has long been active in the Egyptian political arena.The eruption of the‘January 25th Revolution’in 2011 enabled the Muslim Brotherhood to successfully move from behind the scenes to the stage,and the Freedom and Justice Party under the Muslim Brotherhood was highlighted in Egyptian politics and succeed in the administration of the Egyptian regime.The successful development model of the Muslim Brotherhood is closely related to its strategic communication tactics.This article explores the various strategic communication tactics of the Muslim Brotherhood targeting the internal public,the international community and the stakeholders,including vertical word-of-mouth strategic communications,joint organization strategic communications and social media strategic communications.After the‘January 25th Revolution’,the Muslim Brotherhood began to adjust to the previous strategic communications,focusing on accelerating the Islamization of the Egyptian legal system,government departments and official media,and new strategic communications have trapped it into a difficult position and it has been faced with more hurdles.

卫生经济学应用于慢性病防控决策的战略研究

为提高当前慢性病防控体系的效率,更好地遏制慢性病的流行,保护公众健康,2015年中国工程院设立了"卫生经济学应用于慢性病防控决策的战略研究"重大咨询项目。课题组调研发现,作为一种重要的卫生决策工具,卫生经济学在慢性病防控决策过程中尚处于初级应用阶段。对卫生经济学的重要性认识不足,对卫生经济学的方法的掌握和应用能力有限,制约了其在慢性病防控决策中的应用,因此建议建立多元主体参与的卫生经济学研究力量,加强卫生经济学应用于慢性病防控决策的大数据积累及应用研究,提出将卫生经济学应用于我国慢性病防控决策的战略框架。

分级诊疗视角下传染病防治体系改革的战略选择——基于一种新型SWOT-CLPV分析模型

通过将SWOT-CLPV模型与利益相关者理论结合,构建了一种新型战略选择分析模型。与原有的SWOT-CLPV模型相比,新模型通过各元素所涉及的利益相关的数量为各元素赋予权重,可以量化分析系统的内外挑战,同时为决策者提供基于利益相关者的多维度分析视角,提高了分析结果的科学性和可靠性。据此模型对分级诊疗视角下传染病防治体系改革进行分析,确定了与传染病分级诊疗密切相关的6个利益相关方的抑制性、杠杆效应、脆弱性以及重大问题的数量及其内涵,厘清了利益相关者们之间的相互关系和基于利益的行事逻辑。据此结果,本研究认为贯彻以病人中心的医学服务理念、完善顶层设计、明确授权并建立问责机制、贯彻强基层战略、慎用医保梯度报销政策是推进分级诊疗政策,优化传染病防治体系行之有效的战略选择。

Future of Public Relations Curriculum： Searching for the Ideal Undergraduate Public Relations Curriculum

This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.

Study on Vocational College Students’ Communicative Competence of Intercultural Communication

Under the background of development of Hainan Free Trade Zone(port)to meet its demand of English language talents with good intercultural communication competence,an empirical study is conducted to evaluate vocational college students’communicative competence of intercultural communication.The results indicate that among the five factors of communicative competence of intercultural communication,students’listening competence is the highest,followed successively by oral competence,strategic competence,sociolinguistic competence,discourse competence.The analytical results show that each factor among the five factors are positively correlated with the other four factors.Moreover,students’scores in college English Test(Grade A)have a positive correlation with their oral English competence,discourse competence and sociolinguistic competence,respectively.

ICT Transformation in Chinese Tobacco Industry: Case Studies

This paper is based on four in-depth case studies on the information and communication technology (ICT) evolution of Chinese tobacco companies. The ICT transformation processes of these companies are introduced briefly. A strategic grid model was used, which shows that depending on a company's strategic grid cell, different behavior patterns can be observed, in terms of Nolan's stage model. The analysis shows that companies allocated in the "turnaround" and "strategic" cell do not behave accordingly to Nolan's stage model. A few years after China first application for a World Trade Organization (WTO) membership renewal in 1986, observed companies skipped some of Nolan's stages to achieve an accelerated ICT transformation. Therefore, a fast transformation of ICT plays a major role for Chinese tobacco companies to face the challenges entailed by an open door policy and the WTO entry. This conclusion is limited to companies that are allocated either in the "transformation" cell or the "strategic" cell.