This article emphasizes the importance of science communication in context of new media. A brief summary is offered of some particular posture of scientific journalism from within new media. With the above background,...This article emphasizes the importance of science communication in context of new media. A brief summary is offered of some particular posture of scientific journalism from within new media. With the above background, four priorities for future science communication in context of new media are introduced： （1） a brief description about the actual status of science communication within the new media and mass communication process in general; （2） a solid theoretical and conceptual frame for scientific journalism within new media context; （3） a description of some possible forms of public for scientific journalism; （4） a brief analysis upon the possible set of negative effects of scientific journalism in new media and globalization context, and a need for a larger perspective in any attempt to understand the phenomenon of science communication within new media and mass communication processes.展开更多
基金This article is supported by Major Program of National Social Science Foundation of China （Grant NO. 14bxw011）, named ＂Evaluation Indicators System for Ecological Communication of Science and Technology in China under the Condition of New Media＂.
文摘This article emphasizes the importance of science communication in context of new media. A brief summary is offered of some particular posture of scientific journalism from within new media. With the above background, four priorities for future science communication in context of new media are introduced： （1） a brief description about the actual status of science communication within the new media and mass communication process in general; （2） a solid theoretical and conceptual frame for scientific journalism within new media context; （3） a description of some possible forms of public for scientific journalism; （4） a brief analysis upon the possible set of negative effects of scientific journalism in new media and globalization context, and a need for a larger perspective in any attempt to understand the phenomenon of science communication within new media and mass communication processes.
