A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disne...A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disney movies.This investigation aimed to explore why many younger females are keen to spend money on Disney virtual characters.This paper adopted the Marketing Mix Theory strategy(product,price,placement,and promotion(4P)),and the SWOT analysis method has been utilized.This paper investigated the relationship between the 4Ps and consumers’purchasing intentions,and it turned out that unique design and effective promotion in this Disney case would promote consumers’purchase intention,while the higher price and less accessible placements affected their purchase intentions.Thus,the high price and limited places somewhat inhibit customers’desire to buy;due to the attractiveness of the product itself and the promotion on the internet,the target consumers are still willing to consume.展开更多
Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by...Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.展开更多
By exploring the space and the design techniques of roof garden in Frank Gehry's Walt Disney Concert Hall, this paper made further research on the combination of architectural functions and pedestrian fl ow lines,...By exploring the space and the design techniques of roof garden in Frank Gehry's Walt Disney Concert Hall, this paper made further research on the combination of architectural functions and pedestrian fl ow lines, and attempted to summarize the unique design techniques of Frank Gehry by analyzing his works, improve and develop design theories of roof garden, and attract more attention from the public to roof garden design.展开更多
Walt Disney animated films are considered synonymous with wholesome family entertainment despite the inherent negative messages of gender, age, and power hierarchies behind them. This paper proposes to explore the asp...Walt Disney animated films are considered synonymous with wholesome family entertainment despite the inherent negative messages of gender, age, and power hierarchies behind them. This paper proposes to explore the aspect of age as intersecting with gender through the villainesses in six of Disney＇s popular animated films： Snow White and the Seven Dwarfs （1937）, Cinderella （1950）, Sleeping Beauty （1959）, The Little Mermaid （1989）, Tangled （2010）, and Frozen （2013）. How Disney alters the actions of major and minor characters, and the construction of aging female characters and the key characteristics they exhibit during their fight for eternal youth, beauty, and social and political power will be analyzed, attempting to show how Disney is not a harmless substitute for a babysitter for children.展开更多
Why it needs to take the initiative in the shape in the painting？ Refine images of the shape of the objective initiatively, not only can enhance the artistic appeal and creators emotions, can also highlight the aesth...Why it needs to take the initiative in the shape in the painting？ Refine images of the shape of the objective initiatively, not only can enhance the artistic appeal and creators emotions, can also highlight the aesthetic orientation creators to make their paintings to impress the audience and resonate, so works of art have a higher aesthetic value. Similarly, in the entire animation movie, animation character modeling also has an important position, and a good cartoon must have a good role model to fully convey the story and character. This article attempts to analyze the shape of the image of the Disney animated start, make deep analysis on necessity of initiative modeling in the art of painting and development of initiative modeling, to enhance the performance of artists and diverse personality development, which is a requirement of modem art, but also the law of development of the arts.展开更多
In 1955, Walt Disney(迪斯尼)himsellopened the first Disney Park in Los Angeles,the USA.Later Disney world wasopened in Florida in 1971. It cost betweens$ 500 and $600 million. TokyoDisney Park opened in Japan in 1983,...In 1955, Walt Disney(迪斯尼)himsellopened the first Disney Park in Los Angeles,the USA.Later Disney world wasopened in Florida in 1971. It cost betweens$ 500 and $600 million. TokyoDisney Park opened in Japan in 1983,and Europe (欧洲)Disney opened inFrance in 1992. Now Hong Kong is going to build a DisneyPark and it will be open in 2005. More than 80% of Hong Kong's populationwould like to visit the Disney Park展开更多
文摘A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disney movies.This investigation aimed to explore why many younger females are keen to spend money on Disney virtual characters.This paper adopted the Marketing Mix Theory strategy(product,price,placement,and promotion(4P)),and the SWOT analysis method has been utilized.This paper investigated the relationship between the 4Ps and consumers’purchasing intentions,and it turned out that unique design and effective promotion in this Disney case would promote consumers’purchase intention,while the higher price and less accessible placements affected their purchase intentions.Thus,the high price and limited places somewhat inhibit customers’desire to buy;due to the attractiveness of the product itself and the promotion on the internet,the target consumers are still willing to consume.
文摘Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.
文摘By exploring the space and the design techniques of roof garden in Frank Gehry's Walt Disney Concert Hall, this paper made further research on the combination of architectural functions and pedestrian fl ow lines, and attempted to summarize the unique design techniques of Frank Gehry by analyzing his works, improve and develop design theories of roof garden, and attract more attention from the public to roof garden design.
文摘Walt Disney animated films are considered synonymous with wholesome family entertainment despite the inherent negative messages of gender, age, and power hierarchies behind them. This paper proposes to explore the aspect of age as intersecting with gender through the villainesses in six of Disney＇s popular animated films： Snow White and the Seven Dwarfs （1937）, Cinderella （1950）, Sleeping Beauty （1959）, The Little Mermaid （1989）, Tangled （2010）, and Frozen （2013）. How Disney alters the actions of major and minor characters, and the construction of aging female characters and the key characteristics they exhibit during their fight for eternal youth, beauty, and social and political power will be analyzed, attempting to show how Disney is not a harmless substitute for a babysitter for children.
文摘Why it needs to take the initiative in the shape in the painting？ Refine images of the shape of the objective initiatively, not only can enhance the artistic appeal and creators emotions, can also highlight the aesthetic orientation creators to make their paintings to impress the audience and resonate, so works of art have a higher aesthetic value. Similarly, in the entire animation movie, animation character modeling also has an important position, and a good cartoon must have a good role model to fully convey the story and character. This article attempts to analyze the shape of the image of the Disney animated start, make deep analysis on necessity of initiative modeling in the art of painting and development of initiative modeling, to enhance the performance of artists and diverse personality development, which is a requirement of modem art, but also the law of development of the arts.
文摘In 1955, Walt Disney(迪斯尼)himsellopened the first Disney Park in Los Angeles,the USA.Later Disney world wasopened in Florida in 1971. It cost betweens$ 500 and $600 million. TokyoDisney Park opened in Japan in 1983,and Europe (欧洲)Disney opened inFrance in 1992. Now Hong Kong is going to build a DisneyPark and it will be open in 2005. More than 80% of Hong Kong's populationwould like to visit the Disney Park
