The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job...The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries.展开更多
Chinese traditional food always refers to the food with complete color,fragrance,and taste,each of which has its own unique cultural connotation and embodies China’s extensive and profound traditional culture.As one ...Chinese traditional food always refers to the food with complete color,fragrance,and taste,each of which has its own unique cultural connotation and embodies China’s extensive and profound traditional culture.As one of the traditional specialties in Quzhou,Longyou Sponge Cake has a unique regional flavor and cultural heritage.The written history of Sponge Cake originated in the Ming Dynasty.In the 600-year long history,Sponge Cake has a deep historical and cultural connotation,which is deeply loved by the local people and gradually forms a unique cake culture.However,in recent years,due to insufficient publicity,cumbersome production techniques,lack of“culture+”brand strategy development,and other issues,it is difficult to be promoted and inherited by the local government and people,and it is difficult to go out of Quzhou and into the vision of Chinese people.Therefore,it is extremely important to study and explore a path suitable for the sustainable development of Sponge Cake in view of the development status of Quzhou’s characteristic food Sponge Cake.展开更多
文摘The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries.
基金This work is one of the results of“Research and Translation of Quzhou Traditional Food Culture and Stories”(Project Number:2021R435014)University Students’Scientific and Technological Innovation Program in Zhejiang Province.Also it is one of the results of“Research and Functional Interpretation of Family Rules and Instructions in Western Zhejiang Rural Area Under the Background of Rural Revitalization Strategy”(Project No.21QSKG31LX)The Planning Project of Philosophy and Social Sciences in Quzhou City.
文摘Chinese traditional food always refers to the food with complete color,fragrance,and taste,each of which has its own unique cultural connotation and embodies China’s extensive and profound traditional culture.As one of the traditional specialties in Quzhou,Longyou Sponge Cake has a unique regional flavor and cultural heritage.The written history of Sponge Cake originated in the Ming Dynasty.In the 600-year long history,Sponge Cake has a deep historical and cultural connotation,which is deeply loved by the local people and gradually forms a unique cake culture.However,in recent years,due to insufficient publicity,cumbersome production techniques,lack of“culture+”brand strategy development,and other issues,it is difficult to be promoted and inherited by the local government and people,and it is difficult to go out of Quzhou and into the vision of Chinese people.Therefore,it is extremely important to study and explore a path suitable for the sustainable development of Sponge Cake in view of the development status of Quzhou’s characteristic food Sponge Cake.
