With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This pape...With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This papertries to analyze the different cultural values reflected in Chinese and Western luxury advertisements based on thetheory of Hofstede’s value dimensions. We hope that a comparative cultural study on luxury advertisements willenable us to comprehend the main cultural values and enhance the tolerance and mutual understanding betweenChina and the Western countries.展开更多
基金This paper is sponsored by Guangdong University of Foreign Studies,Project No.18TS27.
文摘With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This papertries to analyze the different cultural values reflected in Chinese and Western luxury advertisements based on thetheory of Hofstede’s value dimensions. We hope that a comparative cultural study on luxury advertisements willenable us to comprehend the main cultural values and enhance the tolerance and mutual understanding betweenChina and the Western countries.
