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The Relationship between Consumers'Public Self-consciousness and their Purchase Intention of the New Luxury Goods
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作者 Jiaxuan Xu 《Proceedings of Business and Economic Studies》 2021年第3期41-45,共5页
The era of consumption upgrade has begun due to the rapid economic development.Nowadays,the new luxuryconsumption is prevailing,and China has emerged as the primary consumer of these luxury goods.Based on the public s... The era of consumption upgrade has begun due to the rapid economic development.Nowadays,the new luxuryconsumption is prevailing,and China has emerged as the primary consumer of these luxury goods.Based on the public self-consciousness of consumers,the relationship between this aspect and consumers'purchase intentions of the new luxury goodsis explored.This study investigated the impact of consumers'public self-consciousness on their willingness to purchase newluxury goods,validated the proposed hypothesis by design experiments,and used the linear regression analysis of theexperimental data.This study showed that the higher the consumer's public self-consciousness,the more inclined they wereto purchase these luxury goods.The findings of this study would be helpful to expand and enrich the researeh of the newluxury consumption behaviors in consideration that public self-consciousness is hardly reflected in recent research.Hence,this study would enlighten and acts as a significant reference for companies of the new luxury goods to develop more effectivemarketing strategies. 展开更多
关键词 New luxury Public self-consciousness Purchase intention Consumption behaviors luxury goods market
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International Development Strategies of Luxury-goods Players in China
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作者 Fabrizio Mosca Piergiorgio Re 《Chinese Business Review》 2014年第6期367-381,共15页
The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research qu... The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research questions are: ttow luxury companies have developed distribution strategies in the Chinese markets? What are the main formats of distribution for the Chinese markets? Are there any differences in the internationalization process between the main players of the luxury markets and the smaller ones? The methodology is based on the analysis on multiple-case ~.nalysis on a sample of luxury-goods companies and identifies and compares the different strategies used by the players analysed. The research process starts from identifying and selecting the most well-known companies operating in the luxury branded sector, which have established a presence in the Chinese market with their own brand, collecting secondary data for the selected companies (website, corporate profile, articles on websites and in trade magazines and interviews with the management), analysing the data collected and interpreting the main results to have emerged from the research. The main findings and conclusions are that the route to development in the Chinese market taken by the players in the luxury-goods sector, historically undertaken by delocalising production operations, has in recent years begun to accelerate with new forms in play, principally linked to distribution. The Chinese market tbr luxury brands is ever more an outlet market rather than a production hub. The ability to create brand awareness will become a key factor for successful consolidation of the competitive position in this market, an operation that can only be performed through distribution. Moreover, Chinese high-end consumers are becoming ever more demanding, seeking out an ever more sophisticated shopping experience. Just as happening in other markets, opening directly operated stores is a strategic choice for reaching and convincing end-consumers, since these stores become their point of contact with the brand. Creating a shopping experience plays a central role in communicating the values, heritage and spirit of the brand to consumers. Global luxury-goods enterprises are multiplying their investment in opening new sales outlets, using different formats to create distribution system that is predominantly selective but that ensures adequate distribution coverage. The development of direct distribution channels, alongside the more traditional forms of indirect presence, is accompanied by the more innovative players developing the digital channel to accompany and support their retailing activities. 展开更多
关键词 marketing luxury goods intemationalization process Chinese market global distribution strategies
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Is a Luxury Goods Consumption Tax Useful?
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《Beijing Review》 2010年第25期46-46,共1页
U.S. management consultancy firm Bain& Company has released a report showing in 2009 China’s luxury goods market swelled by nearly 12 percent, reaching $9.6 billion and accounting
关键词 Is a luxury goods Consumption Tax Useful
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Should the Government Cut Import Duties on Luxury Goods?
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《Beijing Review》 2011年第29期46-47,共2页
China’s domestic consumer spending on luxury goods reached $12 billion last year, ranking second in the world, next only to Japan.
关键词 Should the Government Cut Import Duties on luxury goods
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The Revival and Flourishing Success of Chinese Luxury Goods
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《Beijing Review》 2010年第15期44-44,共1页
The grand opening for the Second Prestige Brands Forum hosted by China Europe .International Business School (CEIBS) was held on March 27,2010.This forum focused on China as a "blessed place" for the world’... The grand opening for the Second Prestige Brands Forum hosted by China Europe .International Business School (CEIBS) was held on March 27,2010.This forum focused on China as a "blessed place" for the world’s luxury goods.Representatives of NE.TIGER,China’s 展开更多
关键词 The Revival and Flourishing Success of Chinese luxury goods
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Luxury goods may sell in the same price with Europe
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作者 Liu Xinxin 《纺织服装周刊》 2012年第2期40-40,共1页
Recently,the Ministry of Commerce announced international commodity center information of a number of countries.These centers will introduce distribution model
关键词 luxury goods may sell in the same price with Europe
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Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention——Based on Empirical Analysis of Domestic Luxury Cosmetics Brands 被引量:2
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作者 仓平 王素芬 夏青 《Journal of Donghua University(English Edition)》 EI CAS 2009年第4期450-460,共11页
This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstl... This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix. 展开更多
关键词 consumer behavior intention subjective norvn of consumers consumer attitude luxury goods retail strategy
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Cognitive Dissonance in Chinese Luxury Consumption Market
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作者 刘建长 袁睿志 +1 位作者 刘任远 孙婧 《Journal of Donghua University(English Edition)》 EI CAS 2015年第2期277-283,共7页
To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese ... To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese luxury consumption.On the basis of the review,the link between cognitive dissonance and intention to repurchase luxury goods is discussed.This research aims to investigate the impact of Chinese culture on the reflections of cognitive dissonance as well as their repurchase intentions.The study was based on quantitative research,in which the motivations and the levels of cognitive dissonance were explored in the luxury consumption domain.In the study,the effects of Chinese culture(i.e.,Mianzi,group orientation,and buying out of emotions) on luxury consumption and cognitive dissonance were also examined in order to develop a more precise research framework.This study shed light on the different levels of cognitive dissonance relative to the different dimensions of Chinese culture. 展开更多
关键词 motivation luxury intention likely goods purchase distinctive questionnaire emotion dimensions
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中西富贵人家西方奢侈品消费之同步--基于《红楼梦》的考察分析
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作者 张丽 《海洋史研究》 2021年第2期19-45,共27页
16世纪至19世纪初的中国常常被喻为世界的白银蓄池。很多研究在讨论这一时期中西贸易时都倾向于强调商品的西流(商品从中国向欧洲、美洲流动)和白银的东流(白银从欧洲、美洲向中国流动)①,以及中国器物对欧洲社会、经济、文化发展的影... 16世纪至19世纪初的中国常常被喻为世界的白银蓄池。很多研究在讨论这一时期中西贸易时都倾向于强调商品的西流(商品从中国向欧洲、美洲流动)和白银的东流(白银从欧洲、美洲向中国流动)①,以及中国器物对欧洲社会、经济、文化发展的影响②。 展开更多
关键词 Expansion of trade between China and Europe Dream of the Red Chamber Western luxury goods Parallels in consumption of Western luxury goods
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