MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible.However,how best to teach it has long been a source of debate.One of th...MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible.However,how best to teach it has long been a source of debate.One of the key issues is how to match student traits with teaching methods.While engaged as teachers of marketing management,the authors collected data by questionnaire,carried out empirical research and data comparison,and undertook contingency analysis.It was found that different personal traits in students lead to different attitudes towards teaching methods.A student’s major in college,gender,and sector of employment has little influence on attitudes towards teaching methods,while age,the most sensitive factor,plays the biggest role,followed by job and class.Therefore,these factors should be taken into consideration when arranging classes,developing the curriculum,and planning teaching methods.展开更多
基金The study was supported by China Universrly of Geosciences(Beijing)Discipline Construction Project(2013−2014 annual support No.12)China University of Geosciences(Beijing)Teaching Research and Teaching Reform Project(JGYB-2012.16).
文摘MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible.However,how best to teach it has long been a source of debate.One of the key issues is how to match student traits with teaching methods.While engaged as teachers of marketing management,the authors collected data by questionnaire,carried out empirical research and data comparison,and undertook contingency analysis.It was found that different personal traits in students lead to different attitudes towards teaching methods.A student’s major in college,gender,and sector of employment has little influence on attitudes towards teaching methods,while age,the most sensitive factor,plays the biggest role,followed by job and class.Therefore,these factors should be taken into consideration when arranging classes,developing the curriculum,and planning teaching methods.
